Casting

Martha was present in the second of the two dry runs made in November 1960, where she was played by fellow Welsh-born actress Doris Hare. During final casting for the show proper, casting director Margaret Morris offered Hare the larger part of Ena Sharples, but Hare, a noted theatre actress had to turn it down as she had commitments with the Royal Shakespeare Company.^[3]

Lynne Carol had been a child performer since the age of three and went on to have a long career in theatre, radio and television. Though Martha was said to be the second-oldest character in the programme, 46-year-old Carol was given the part of the 64-year-old Martha. Her relative youth compared with her co-stars was obscured by the character's wardrobe, with Martha normally wearing a hairnet, beret, spectacles, and an old mackintosh, all of which were provided by Carol who bought them second-hand in a jumble sale.

Development

Martha and Minnie were initially supporting characters, with their storylines revolving around Ena Sharples. Over time, they got stories of their own, notably Martha's attempts to affect a relationship with her old school friend Ted Ashley (Jerold Wells).

The three were most often seen in the Rovers snug, where they reminisced and shared the latest gossip over glasses of milk stout. Most of these scenes weren't connected to any storylines, but proved very popular with viewers. Carol stated in an interview, "The scriptwriters used to say that. 'We don't need to think about scenes for you, you three, we can say anything, and as soon as they see those three chairs round the table that's it, and you can make it funny without meaning to, just by being ordinary.'"^[4] About the popularity of Martha in particular, Carol once told Weekend: "There are an awful lot of Marthas in the world. Some viewers used to tell me to mind my own business but most people could see that Martha was really a pathetic old dear."^[5]

Death

Martha had enjoyed London itself and the excursion had whetted her appetite for travel. When invited to go on holiday in Spain with her daughter Lily Haddon (Stephanie Bidmead) and family, Martha bought her first passport and proudly showed it off to anyone who showed the slightest interest. It was during a singsong at a party in the Rovers thrown by Frank Barlow to celebrate his selling his shop that Martha became ill and retreated to her usual chair in the empty snug. Unnoticed by anyone else, Martha had a sudden heart attack which killed her almost instantly. She was eventually spotted by Myra Booth (Susan Jameson), who thought that she had fallen asleep. When Jack Walker failed to revive her, he alerted Annie and Len Fairclough (Peter Adamson). While Jack called for a doctor, the revellers stopped singing and looked towards the snug one by one. Ena, on the pubs piano, was the last to notice. Failing to find a pulse, Len declared Martha dead.

Martha was laid out in the vestry bedroom prior to being buried in the family plot with her husband, Percy. Her insurance policies only came to £22, 4s and 9d; not enough for a funeral, so Lily and her husband Wilf (Henry Livings) had to pay the rest. Helping Lily clear out the house, Ena and Minnie happened upon the record Martha and an unnamed man had made in Blackpool in 1934. Although unable to identify the man in the recording, they realised that Martha had had an affair with him and were pleased to know that their friend had once had some fun in her life before returning to her violent husband.

Legacy

The 1964 episode of her death was not the last time Martha Longhurst featured in a Coronation Street storyline. Over ten years after her death, Betty Turpin (Betty Driver) reported hearing a voice like Martha's in the snug. Ena also claimed that she had seen Martha's ghost in the snug on several occasions. The residents later used a ouija board to try and call Martha from beyond the grave; the storyline concluded with Martha's glasses being found in the snug, in the exact position they were when they toppled off her face as she suffered her heart attack.

Martha was referenced again almost forty years later, on 2 September 2011, when Dennis Tanner (Philip Lowrie) joked that a mysterious voice Roy Cropper (David Neilson) could hear was "Martha Longhurst's ghost".

Background

In 1964, 29-year-old ex-journalist Tim Aspinall replaced Margaret Morris as Coronation Street's producer. January that year had seen Coronation Street beaten to first place in the ratings by a regular episode of another TV programme for the first time since November 1961 (the sitcom Steptoe and Son on BBC One). Although ratings were actually up on the same month in 1963, Aspinall felt that Coronation Street needed a shake-up.

Axing

Carol was one of several unsuspecting cast members informed by Margaret Morris that they had been fired. Nearly half the cast were axed, although some of them were granted a reprieve by H.V. Kershaw when he returned as producer in September after working on Granada's The Villains. Carol was the first to depart, with Martha suffering a fatal heart attack in the Rovers snug in Tim Aspinall's inaugural episode as producer, broadcast on 13 May 1964. Due to the nature of the character's exit, and her popularity with the cast and viewers, Carol's colleagues fought her sacking, with Violet Carson threatening to resign. She was talked round by Carol. When rehearsing the death scene, Peter Adamson refused to deliver the line "she's dead", and during recording he hesitated before saying it so that his words could be cut, with the order likely to come from Cecil Bernstein, one of Granada's chairmen who was the programme's strongest advocate within senior management. However, no such order was given. After her sacking was announced by the press on 7 April, Carol spoke to a reporter, where she was resigned to her fate: "They've been three wonderful years, and I am sorry to be leaving so many good friends behind me."

Martha was the first character to have an on-screen burial. The graveside scenes were shot on location at Manchester General Cemetery in Harphurey on Tuesday 12 May. The episode featuring Martha's death was shown with silent end credits played over a shot of Martha's glasses, passport and sherry glass on the snug table she was sitting at when she died. Carol played Martha one further time; her voice was heard in the following episode, when Ena and Minnie played an old recording of Martha's in which she and an unknown man called Philip proclaimed their love for each other. The same episode featured Stephanie Bidmead as Lily Haddon, Martha's daughter who previously had been spoken of frequently but never seen.