Martin Boehm
NationalityGerman
EducationReutlingen University (B.S.)
Australian Graduate School of Entrepreneurship (MBA)
Massachusetts Institute of Technology
Frankfurt University(PhD)
Occupation(s)Rector of EBS Universität für Wirtschaft und Recht
Professor for Marketing and Sales
Board member ofGMAC
EFMD

Martin Boehm is the rector and a professor of marketing at EBS Universität für Wirtschaft und Recht since September 2021.[1] Previously, he was the dean of the prestigious IE Business School in Madrid from 2017 until 2021 and a professor of marketing since 2006.[2]

He currently serves on the board of the Graduate Management Admission Council[3] as well as on the European Foundation for Management Development's EQUIS[4] and EOCCS Accreditation Board.[5] Boehm is also a member of the Industry Advisory Board for the EMBA Council.

Martin Boehm holds a MBA from Australian Graduate School of Entrepreneurship and obtained a doctorate in marketing from Frankfurt University.[6] Additionally, he participated in the SSP program at MIT.

Publications (selection)

  • Gensler, S., Verhoef, P., Böhm, M.[7] (2011). “Understanding Consumers’ Multichannel Choices Across the Different Stages of the Buying Process”. Marketing Letters. Vol. 23(4): 987-1003
  • Boehm, M. (2007).[8] “Determining The Impact Of Internet Channel Use On A Customer’S Lifetime”. Journal of Interactive Marketing. Vol. 22(3): 2-22
  • Marcos, F.  (2012).[9] “El ámbito de aplicación subjetivo de la Ley de Defensa de la Competencia”. Revista de Derecho Constitucional, Civil y Mercantil. Vol. 142, 2012

References

  1. ↑ Elmes, John. "Martin Boehm: preparing students for jobs that don't exist yet". Retrieved 22 May 2018.
  2. ↑ "Martin Boehm | IE". University. Retrieved 2023-07-24.
  3. ↑ "GMAC Board of Directors". Retrieved 22 May 2018.
  4. ↑ "What is EFMD". Retrieved 22 May 2018.
  5. ↑ "EOCCS Governance". Retrieved 22 May 2018.
  6. ↑ "Martin Boehm | IE". University. Retrieved 2023-07-24.
  7. ↑ Gensler S., Verhoef, P., Boehm, M. (2011). ""Understanding Consumers' Multichannel Choices Across the Different Stages of the Buying Process". Marketing Letters. Vol. 23(4): 987-1003". Research Gate.{{cite web}}: CS1 maint: multiple names: authors list (link)
  8. ↑ Boehm, Martin (2008-01-01). "Determining the impact of internet channel use on a customer's lifetime". Journal of Interactive Marketing. 22 (3): 2–22. doi:10.1002/dir.20114. ISSN 1094-9968.
  9. ↑ "Martin Boehm". IE Business School. Retrieved 2019-06-04.
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