Martin Roll
Born
Copenhagen, Denmark[1]

(1967-03-02) 2 March 1967
NationalityDanish[1]
Alma mater
Occupation(s)Business and brand strategist[2]
Founder and CEO, Martin Roll Company[2]
WebsiteOfficial website

Martin Roll (born 2 March 1967[3]) is a Danish[1] author, brand strategist[2] and management consultant.[4][5] Roll appears regularly in global television and print media.[6][7][8][9] He holds an MBA from INSEAD where he is a Distinguished Fellow[2][10] and an Entrepreneur in Residence.[2] Roll's first book, Asian Brand Strategy, was named one of the "Best Business Books: Marketing" in 2006 by Strategy+Business magazine.[11] He is the founder CEO of Martin Roll Company, an advisory firm based in Singapore.[12] He advises Fortune 500 companies,[3] Asian firms, family-owned businesses[13] and also served as a senior advisor to McKinsey & Company.[2][3]

Early life and education

Martin Roll received a bachelor's degree in business and marketing management from Copenhagen Business School in 1989. He attended Young Managers Program in 1998 and completed his MBA from INSEAD in 1999.[3]

Career

After completing his bachelor's degree in 1989, he worked in marketing and advertising firms including Bates and DDB Worldwide, handling global accounts like Ericsson and McDonald's.[3]

In 2000, he took on the role as chief marketing officer (CMO) with a Danish tech company, whose regional headquarters was in Singapore. Martin Roll founded his own management consulting business in 2002 aimed at helping companies to build their global brands.[3] He advises Fortune 500 companies,[3] Asian firms and family-owned businesses[13] on strategy, leadership, branding and marketing.

Roll was appointed as Senior Adviser to the global public relations firm, Burson-Marsteller in December 2011.[14]

In October 2017, he was appointed as Senior Advisor at Singapore based venture capital firm, Cocoon Capital.[8] He is an Associate fellow with the Institute on Asian Consumer Insight (ACI).[15] Martin Roll was appointed Senior Advisor to freelance-based agency Superson in March 2019.[16]

Roll has served as Senior Advisor at McKinsey & Company.[3]

Publications

In 2005, Martin authored his first book Asian Brand Strategy: How Asia Builds Strong Brands, published by Palgrave Macmillan. Asian Brand Strategy is regarded as one of the best books written on Asian branding strategy[17][3][18] and was rated a top global marketing book of 2006 by Strategy+Business.[11]

Professor John Quelch at Harvard Business School called it, "An important handbook for Asian executives aspiring to build strong brands. It provides a solid foundation for future success in the global marketplace."[3]

The Daily Telegraph in its book review wrote, "In Asian Brand Strategy, he [Martin] sets out 10 ways to create an Asian brand in a marketplace that in the past has often dismissed image as unimportant."[19]

In a review of the book, Dominic Barton from McKinsey & Company said, "Martin Roll provides a compelling and practical roadmap on how to do this based on his extensive experience advising Asian corporations."[3]

Martin Roll co-authored the book, The Future of Branding in 2016 together with a team of global business and marketing academics including Kevin Lane Keller, Don E. Schultz and Rajendra K. Srivastava.[20]

Martin Roll is a business columnist with Harvard Business Review[21] and INSEAD Knowledge.[22]

Public speaking

Martin Roll is a frequent keynote speaker and EMCEE at international conferences on business and brand strategy with a focus on Asian brands, global strategy and leadership.[23][24] He has spoken at business events like Thinkers50,[25] Women's Forum for the Economy and Society, Arab Luxury World,[26] TEDx,[27] World Knowledge Forum,[28] The Harvard Project for Asian and International Relations (HPAIR),[29] Strategy Summit[13] and Global Leaders Summit,[30] PowerBrands Glam Las Vegas.[31]

Academic

Roll teaches MBA, EMBA and Executive Education programmes at Nanyang Business School.[8] He also lectures at INSEAD,[32] CEIBS and ESSEC.[14]

Bibliography

  • Roll, Martin (2006). Asian Brand Strategy: How Asia Builds Strong Brands. United Kingdom: Palgrave Macmillan UK. ISBN 978-1-4039-9279-6.
  • Roll, Martin (2015). Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia. United Kingdom: Palgrave Macmillan UK. ISBN 978-1-349-67574-6.
  • Roll, Martin (2016). "Branding and Emerging Markets". The Future of Branding. United Kingdom: SAGE Publishing. ISBN 978-9-3515-0316-3.

Personal life

He is a Danish citizen[3] and a Permanent resident of Singapore. He currently splits his time between Copenhagen and Singapore.[12] In an interview with China Daily, Roll said he spent about 250 days a year travelling globally on client engagements and keynote speeches.[3]

References

  1. 1 2 3 4 胡雨濛. "Branding expert sees Chinese firms rising in confidence – Opinion – Chinadaily.com.cn". www.chinadaily.com.cn. Retrieved 20 August 2018.
  2. 1 2 3 4 5 6 7 "Martin Roll" (PDF). INSEAD. Retrieved 19 August 2018.
  3. 1 2 3 4 5 6 7 8 9 10 11 12 13 Wilson, Karl. "Brand new day". China Daily HK. Retrieved 19 August 2018.
  4. ↑ Karker, Andreas (25 May 2018). "Bestilte håndbajere til delegationen: Derfor kan Kronprins Frederik blive milliarder værd for Danmark" (in Danish). BT (tabloid).
  5. ↑ "Asian Branding Guru Due In Sri Lanka". The Sunday Leader. 6 February 2011.
  6. ↑ "Cadbury tackles Malaysia pork debacle". BBC News. Retrieved 20 August 2018.
  7. ↑ Lee, Yoolim (11 October 2016). "Note 7's Death Leaves Samsung's Brand at Risk". Bloomberg. Retrieved 20 August 2018.
  8. 1 2 3 "Cocoon Capital appoints renowned branding consultant Martin Roll as senior advisor". e27. Retrieved 19 August 2018.
  9. ↑ "The enduring power of the princes of K-pop". BBC News. 8 January 2018. Retrieved 19 August 2018.
  10. ↑ "Martin Roll Appointed Distinguished Fellow at INSEAD Business School". INSEAD via Facebook. 27 August 2018.
  11. 1 2 Wreden, Nick. "Best Business Books: Marketing". strategy+business. Retrieved 20 August 2018.
  12. 1 2 Dela Cruz, Roderick T. (16 January 2016). "Strategist challenges Filipino CEOs to build global brands". Manila Standard.
  13. 1 2 3 "Globally renowned Martin Roll and Sam Dias to share insights on brand strategy and brand valuation a". Daily FT. 20 July 2016.
  14. 1 2 "Martin Roll, Hoh Kim join Burson-marsteller". The Daily Mirror (Sri Lanka). 10 December 2011.
  15. ↑ "An exclusive seminar by Martin Roll". web.nbs.ntu.edu.sg. Nanyang Business School. Retrieved 20 October 2018.
  16. ↑ Bantoey, Nilobon (15 May 2019). "Finnish Superson launched its first office in Singapore". Scandasia.
  17. ↑ "Brand Papers –Asia: Brand strategies for Asia". Brand Strategy. 8 March 2006.
  18. ↑ Ørholst, Henrik (7 October 2015). "Branding i Asien" (in Danish). Dagbladet Børsen. p. 13.
  19. ↑ "Brand new ways to get into China". The Daily Telegraph. 8 February 2006.
  20. ↑ The Future of Branding. Sage Publishers. 17 December 2015. ISBN 9789351503194. Retrieved 19 October 2018.
  21. ↑ "How Chinese Companies Can Develop Global Brands". Harvard Business Review. 20 November 2013.
  22. ↑ "Five Best Practices of Global Brand Management". INSEAD Knowledge. 8 July 2015. Retrieved 19 August 2018.
  23. ↑ "Martin Roll seminars: Panel of eminent Lankan CEOs discuss brands, strategy". The Sunday Times. 13 March 2011.
  24. ↑ "Country branding vital to lure investments – Martin Roll". The Daily Mirror (Sri Lanka). 7 August 2012.
  25. ↑ "The world's most successful visionary business thinkers". Thinkers50europe. Retrieved 22 April 2019.
  26. ↑ Munyal, Panna (24 May 2017). "Luxury leanings: 5 lessons we learnt at the Arab Luxury World conference". The National (Abu Dhabi).
  27. ↑ "TEDxNUS". TED (conference).
  28. ↑ "Asian branding guru Martin Roll due in Sri Lanka". Daily FT. 23 February 2011.
  29. ↑ Zaman, Maisha (26 November 2015). "SPEAKING INTERNATIONAL: HPAIR 2015 AT MANILA". The Daily Star (Bangladesh).
  30. ↑ "Voldsom aktivitet på talentkrigens østfront" (in Danish). Mandag Morgen. 25 September 2006. p. 78.
  31. ↑ "PowerBrand Glams 2013 Honors Up and Coming Indian Brands". Retrieved 11 March 2020.
  32. ↑ "Asia's Global Identity Challenge". The Peak Magazine (January 2011): 16.
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