Maryann Keller
Born
Maryann Katula

(1943-12-31)December 31, 1943
DiedJune 16, 2022(2022-06-16) (aged 78)
NationalityAmerican
EducationBachelor of Science
Alma materRutgers University
Occupation(s)Automotive industry analyst, author
Years active40
Known forAutomotive industry contributions

Maryann Keller was an American automotive industry analyst and author.[1][2] Keller covered the auto industry as a Wall Street analyst from the 1970s until the 1990s.[3] She was last the principal at Maryann Keller & Associates, an automotive consultancy firm she founded in 2001. She died on June 16, 2022, at the age of 78.[4]

Personal life

Maryann Keller, née Katula, grew up in Perth Amboy, New Jersey. Her parents were Henry Katula, a factory hand at National Lead Company, and his wife, Helen, a nurse. Keller married Jay Chai[2] a former vice-chairman and CEO of the Japanese trading company Itochu in 1984. Maryann and Jay have three children.[2]

Education

Keller attended Rutgers University, where she obtained a bachelor's degree in chemistry.[2]

Career

Keller became an auto analyst in the 1970s and according to the New York Times was "the first woman to be an auto analyst" in the United States.[3][2] In 1989 she published Rude Awakening; The Rise, Fall and Struggle to Recover at General Motors which predicted the rise of Japanese automakers to the detriment of the Detroit three.[1][5][6] The book won the Eccles Prize for Economic Literature from Columbia University.[7]

After leaving her position as a Wall Street analyst in 1999, Keller managed Priceline.com's automotive division and later started her own consultancy company in 2001.[8]

Publications

  • 1989 Rude Awakening; The Rise, Fall and Struggle to Recover at General Motors
  • 1993, "Collision: GM, Toyota, and Volkswagen and the Race to Own the Twenty-first Century."[9][10][11]

References

  1. 1 2 RISEN, JAMES (October 13, 1989). "She Speaks, and Detroit Listens : Maryann Keller, a highly respected auto industry analyst, takes GM to the woodshed in her new book". Los Angeles Times. ISSN 0458-3035. Retrieved February 9, 2017.
  2. 1 2 3 4 5 "The Media Star of Wall Street Auto Analyst Maryann Keller". archive.fortune.com. Retrieved February 9, 2017.
  3. 1 2 Michael Blumstein (August 21, 1983). "Big Name on Wall Street Moves Across The Table". The New York Times. Retrieved February 9, 2017.
  4. ↑ Alicandri, Jeremy. "Heaven Welcomes Automotive Star, Maryann Keller". Forbes. Retrieved June 17, 2022.
  5. ↑ "Rude Awakening: The Rise, Fall, and Struggle for Recovery..." tribunedigital-chicagotribune. Retrieved February 9, 2017.
  6. ↑ Business, Anne B. Fisher; Anne B. Fisher Is A.; Magazine, Financial Journalist Who Has Covered The Automobile Industry For Fortune (October 29, 1989). "Book & Business; Stuck in Reverse". The New York Times. ISSN 0362-4331. Retrieved February 9, 2017. {{cite news}}: |last1= has generic name (help)CS1 maint: multiple names: authors list (link)
  7. ↑ School, Columbia Business (April 7, 2014). "The Eccles Prize: Past Winners". Columbia Business School Newsroom. Retrieved February 9, 2017. {{cite news}}: |first= has generic name (help)
  8. ↑ Robyn Meredith (December 19, 1999). "Private Sector; The Redesign of an Auto Analyst". The New York Times. Retrieved February 9, 2017.
  9. ↑ "Carmakers' Prospects Checkered In Race To Future". The Chicago Tribune. Retrieved February 9, 2017.
  10. ↑ Goodrich, Chris (November 19, 1993). "Book Review Business : A Lively Ride Into Future of Auto Making : COLLISION: GM, Toyota, Volkswagen, and the Race to Own the 21st Century by Maryann Keller, Doubleday/Currency, $25, 287 pages". Los Angeles Times. ISSN 0458-3035. Retrieved February 9, 2017.
  11. ↑ "Nonfiction Book Review: Collision by Maryann Keller". PublishersWeekly.com. Retrieved February 9, 2017.
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