Matt Granfield | |
|---|---|
 | |
| Born | Nowra, Australia |
| Citizenship | Australian |
| Alma mater | University of Queensland |
| Occupation(s) | Writer, Business Executive |
| Website | http://thegranfields.com |
Matthew Granfield is an Australian writer and business person. He is founder and chair of homelessness charity Spare Keys.[1]
Education
Granfield was educated at Harvard Business School, the University of Queensland and Trinity Lutheran College.[2]
Career
Journalism
After graduating university Granfield was accepted into the News Limited cadet reporter program where he worked as a journalist for several newspapers.[2] He writes for the Australian Broadcasting Corporation's The Drum website,[3] was an editor of Marketing Magazine[4] and regularly contributes to numerous other publications,[5] including Maxim, Crikey,[6] and The Courier Mail's Q Weekend Magazine.
Charity Work
Granfield is the founder of homelessness charity Spare Keys and a TEDx presenter on the topic of domestic and family violence.[7]
Music
Granfield was a founding member and songwriter for Q Song Award nominated[8] Queensland rock group The Black Market Rhythm Co.
Writing and Impact on the Hipster Movement
In October 2011 Allen & Unwin released Granfield's first book,[9] a satirical look at popular culture titled HipsterMattic.[10] The Weekend Australian called it "enjoyable" with "moments of brilliance ... convincingly exposing the true absurdity" of the hipster movement.[11]
Granfield's explanation of hipster culture has been broadly cited and recognised as one of the most eloquent definitions of the movement:
"While mainstream society of the 2000s (decade) had been busying itself with reality television, dance music, and locating the whereabouts of Britney Spears's underpants, an uprising was quietly and conscientiously taking place behind the scenes. Long-forgotten styles of clothing, beer, cigarettes and music were becoming popular again. Retro was cool, the environment was precious, and old was the new 'new'. Kids wanted to wear Sylvia Plath's cardigans and Buddy Holly's glasses—they revelled in the irony of making something so nerdy so cool. They wanted to live sustainably and eat organic gluten-free grains. Above all, they wanted to be recognised for being different—to diverge from the mainstream and carve a cultural niche all for themselves. For this new generation, style wasn't something you could buy in a department store, it became something you found in a thrift shop, or, ideally, made yourself. The way to be cool wasn't to look like a television star: it was to look like as though you'd never seen television."[12]
Bibliography
Non fiction
- HipsterMattic, Allen and Unwin, 2011 ISBN 978-1-74237-785-8
References
- ↑ "Spare Keys". Retrieved 12 January 2017.
- 1 2 "The Granfields". thegranfields.com. Retrieved 25 November 2021.
- ↑ "Matt Granfield - ABC News (Australian Broadcasting Corporation)". abc.net.au. Retrieved 21 July 2016.
- ↑ "Matt Granfield Articles; Marketing Magazine". marketingmag.com.au. Retrieved 21 July 2016.
- ↑ "Go Back asylum doco causes worldwide stir | SBS News". sbs.com.au. Retrieved 21 July 2016.
- ↑ "Happy birthday, mum, I love you. I'll come help clean up as soon as I can get through - Crikey". crikey.com.au. Retrieved 21 July 2016.
- ↑ "TEDx Brisbane". TEDx. 15 August 2018. Retrieved 25 November 2021.
- ↑ "Q Song Music Awards 2010 - Finalists". qmusic.com.au. Retrieved 21 July 2016.
- ↑ "Allen & Unwin - Author Display". Archived from the original on 25 March 2012. Retrieved 21 July 2016.
- ↑ "HipsterMattic - Matt Granfield - 9781742377858 - Allen & Unwin - Australia". allenandunwin.com. Retrieved 21 July 2016.
- ↑ "Retro types in pursuit of the vacuous". Retrieved 26 November 2011.
- ↑ Granfield, Matt (2011). Hipstermattic : one man's quest to become the ultimate hipster. Crows Nest, N.S.W.: Allen & Unwin. ISBN 978-1-74237-785-8. OCLC 754622291.