 | |
| Type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | May 2004 |
| Headquarters | Dubai, United Arab Emirates , |
Area served | Worldwide |
Key people | Kabir Lumba CEO Max & Director Landmark Group, Vasanth Kumar, Executive Director, Shital Mehta, CEO (India) [1] |
Number of employees | 6000 |
| Parent | Landmark Group |
| Website | Official Website |
Max Fashion is a fashion brand under the banner of the UAE-based Landmark Group. The brand was first launched in May 2004.
History
Max Fashion was first established in 2004 in the Middle East, in Abu Dhabi. The year 2006 saw the India launch of the brand with its first store in Indore.
Max, at present, is the largest fashion brand in the Middle East, North Africa, South East Asia & India, with over 500 stores encompassing 8.5 million sq.ft., across 20 countries, including United Arab Emirates, India, Saudi Arabia, Kuwait, Jordan, Bahrain, Qatar, Oman, Kenya, Lebanon, Egypt, Algeria, Tunisia, Nigeria, Libya, Tanzania, Indonesia, Malaysia,[2] Iraq and Syria.
Landmark Group
The Landmark Group, with over US$6 billion revenue, is a retail and hospitality conglomerate in the Middle East, Africa, and the Indian subcontinent. Currently based out of Dubai, the company was established in 1973, with its first store in Bahrain. The group's current employee base stands at 55,000 employees operating over 2,400 outlets, with a retail presence of over 30 million sq. ft. across 21 countries.
Landmark Group has multiple retail brands, including Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Iconic, Max, Shoexpress, Home Centre, Home Box and Emax. The group also holds franchise rights for many global fashion and footwear brands in the countries where it operates. Since its establishment, the group has diversified into the segments of leisure, food, hospitality, and healthcare with Landmark leisure, Balance Spa and Salon, Citymax Hotels, Fitness First, and Foodmark, the group's restaurant division, which operates the group's own franchise food outlets.
Brand marketing
Max Fashion is well known for frequent billboard collections in Dubai, and is referred to as leading innovation in the retail tech industry.[3] In December 2018, Microsoft and Ombori partnered with Max to install interactive bilingual voice activated mirrors in Dubai's Ibn Battuta Mall, bridging the online consumer experience with in-store applications.[4]
Presence in India
Max, a division of Lifestyle India Pvt. Ltd., opened its 1st store in Indore in the year 2006. In India, Max has more than 200 stores across 80 cities. Max is a mono brand with its own label merchandise that is created by in-house designers for every season, and is currently growing at a 35% CAGR year on year.[5]
References
- ↑ "Landmark Group rejigs top management; Shital Mehta joins Max Retail as CEO". FashionNetwork. 10 November 2017.
- ↑ "UAE's Max Fashion opens first store in Malaysia". www.zawya.com. Retrieved 2021-09-29.
- ↑ OOH, INSITE. "Max Fashion Returns on UAE's Billboards Launching Their Latest Collection". INSITE OOH Media Platform | Outdoor Advertising Campaigns. Retrieved 2021-09-29.
- ↑ Baron, Katie. "The Bilingual Smart Mirror Satisfying Dubai's Ravenous Taste For Fashion Tech". Forbes. Retrieved 2021-09-29.
- ↑ Kazi, Zainab S (2016-06-15). "Success Story: Max India, democratizing everyday fashion - Indiaretailing.com". Indiaretailing.com. Retrieved 2017-12-11.