Maxima Group
TypePrivate
IndustryRetail, general merchandise
Founded1992 (1992) in Vilnius
HeadquartersVilnius, Lithuania
Area served
  • Bulgaria
  • Estonia
  • Poland
  • Latvia
  • Lithuania
Key people
Mantas Kuncaitis, CEO[1]
ProductsGroceries, consumer goods
Revenue€5.154 billion (2022)[2]
49,290,000 euro (2020) Edit this on Wikidata
Total assets2,200,790,000 euro (2020) Edit this on Wikidata
Number of employees
38,256 (2020 March)[3]
ParentVilniaus Prekyba UAB[4]
Subsidiaries
  • UAB Maxima LT
  • Maxima Latvija SIA
  • Maxima Eesti OÜ
  • Barbora UAB
  • Maxima Bulgaria EOOD
  • Stokrotka Sp. z o.o.
  • Franmax UAB
[5]
Websitemaximagrupe.eu/en
Maxima locations in Europe

Maxima Grupė UAB is a Lithuanian group of retail chain companies operating in Lithuania, Latvia, Estonia, Poland and Bulgaria. It is the largest Lithuanian capital company and the largest employer in the Baltic states. As of  2020, Maxima has more than 1300[6] stores in Lithuania, Latvia, Estonia, Poland and Bulgaria. Each store offers between 3,000 and 65,000 brands, depending on the size of the store. The group employs more than 40,000 people. Its main headquarters are in Vilnius, Lithuania.

History

Three Maxima stores were opened in Vilnius in 1992.[7]

At the end of 2011, Maxima Group bought the Aldik supermarket chain in Poland with 24 stores.[8]

Between 2012 and 2020, Maxima also operated a division in Spain, under the names SuperSol (supermarkets) and Cash Diplo (Cash & Carry).[9] It mainly operated in Madrid and Andalusia. It was acquired in 2012 to the DinoSol group,[10] and SuperSol was sold in 2020 to Carrefour,[11] while Cash Diplo was subject to a corporate takeover in 2021.

In 2019, "Aldik" and "Stokrotka" retail chains are merged and continue to operate under one name, "Stokrotka".[12]

Statistics

Bulgaria Estonia Latvia Lithuania Poland Total [13]
Total number of stores (2022) 112 83 172 251 916 1,534
Number of employees (2020) 2,262 3,502 6,821 12,332 11,385 37,881
Customers per day 124,000 105,000 277,000 604,000 290,000 1,400,000
Turnover in EUR (without VAT) (2020) 0.183 bil. 0.503 bil. 0.878 bil. 1.689 bil. 0.975 bil. 4.228 bil.

Maxima LT

Maxima LT is the largest part of Maxima Group. Maxima stores in Lithuania hold 70% of the total retail market. In 2011, GILD Bankers announced that Maxima Group was the most valuable company.[14] Maxima LT employs 17,484 people (as of July 2016),[15] and operates 237 stores.[16]

Maxima LT CEOs

  • 2008–2011: Gintaras Jasinskas[17]
  • 2011–2014: Arūnas Zimnickas[18]
  • 2014–2017: Žydrūnas Valkeris[19]
  • 2017–2020: Kristina Meidė[20]
  • 2020 – present: Jolanta Bivainytė[21]

Maxima Latvija

On 21 November 2013, the roof of a Maxima XX store in Riga collapsed, killing 54 people and seriously injuring many more. So far it is not known what caused the disaster, but the police are investigating three scenarios: that there was an error in architectural design and authorities overseeing planning had been negligent; that the cause was related to the initial building procedure; and that it was caused by the current construction of the green roof.[22]

Aldik

Maxima Group operated in Poland under the name of Aldik, to 2018, when these stores started changing to Stokrotka after Maxima Group became main shareholder of Poland's EMPERIA HOLDING S.A. which operates the Stokrotka name.[23]

SuperSol

The Spanish supermarket chain SuperSol was owned by Maxima between 2012 and 2020. The supermarket had a presence in the Madrid province (including Ávila, Guadalajara and Toledo in the metropolitan area) and Southern Spain (Andalusia, Extremadura, Ceuta and Melilla).[24]

This Spanish arm also included Cash Diplo as a Cash & Carry division. Cash Diplo was subject to a corporate takeover in 2021.[25]

See also

References

  1. ↑ "Corporate Governance - MAXIMA Grupė". www.maximagrupe.eu. Retrieved 2020-12-23.
  2. ↑ "2022 Consolidated Annual Report".
  3. ↑ "Who we are". maximagrupe.eu.
  4. ↑ "Organisational structure". www.maximagrupe.eu. Retrieved 11 June 2019.
  5. ↑ "Organizational chart".
  6. ↑ "Who we are". maximagrupe.eu.
  7. ↑ "Maxima - MadeinVilnius.lt - Vilniaus naujienų dienoraštis".
  8. ↑ ""Maxima grupei" leista įsigyti Lenkijos prekybos tinklą". DELFI. 29 December 2011. Retrieved 1 July 2015.
  9. ↑ "Aprendizajes del fracaso de Maxima Group con Supersol". Enric Ezquerra. 1 September 2020. Retrieved 29 June 2021.
  10. ↑ "Dinosol vende la cadena Supersol". EL PAÍS. 5 March 2012. Retrieved 16 March 2021.
  11. ↑ "Carrefour compra las tiendas de Supersol en España por 78 millones de euros". ABC. 27 August 2020. Retrieved 29 June 2021.
  12. ↑ ""Maxima Grupė" jungia savo prekybos tinklus Lenkijoje". 15min.lt/verslas (in Lithuanian). Retrieved 2022-07-13.
  13. ↑ "Titulinis - MAXIMA Grupė". www.maximagrupe.eu.
  14. ↑ "Vertingiausių Lietuvos bendrovių dešimtuke - Maxima, "Lietuvos dujos" ir "Lietuvos energija"". DELFI. 23 December 2011. Retrieved 1 July 2015.
  15. ↑ Maxima LT, UAB (employees statistics)
  16. ↑ "Maxima LT Launches 'Low Price Guarantee' Campaign". ESM Magazine. Retrieved 2023-01-13.
  17. ↑ ""Maxima LT" vadovaus G.Jasinskas". Archived from the original on 2010-04-20. Retrieved 2018-04-07.
  18. ↑ Iš tarnybos į...
  19. ↑ ""Maximos" vadovybėje - rokiruotė". DELFI.
  20. ↑ "Keičiasi "Maxima LT" vadovas". DELFI.
  21. ↑ "New Board of Maxima Grupė formed, J. Bivainytė appointed as CEO". www.maximagrupe.eu. Retrieved 2019-11-05.
  22. ↑ "Cilvēki meklē atbildes par Zolitūdes traģēdijas iemesliem un atbildīgajiem" (in Latvian). la.lv. 23 November 2013. Retrieved 23 November 2013.
  23. ↑ "Koniec powstałej w Lublinie sieci sklepów. Aldiki zmienią się w Stokrotki". Lublin112.pl Wiadomości z Lublina i regionu. Lublin, Lubelskie, Lubelszczyzna. Ważne informacje z kraju (in Polish). Retrieved 2019-09-13.
  24. ↑ "Quiénes somos" (in European Spanish). Retrieved 2021-06-29.
  25. ↑ "Directivos SuperSol comprarán división mayorista" (in European Spanish). Retrieved 2021-06-29.
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