MemeM
Digital cover
EP by
Purple Kiss
ReleasedMarch 29, 2022 (2022-03-29)
StudioRBW Studio
Genre
Length20:19
LanguageKorean
Label
Producer
  • Kim Jin-woo
  • Kim Do-hoon (exec.)
Purple Kiss chronology
Hide & Seek
(2021)		 MemeM
(2022)		 Geekyland
(2022)
Singles from memeM
  1. "memeM"
    Released: March 29, 2022

MemeM (stylized as memeM) is the third EP by South Korean girl group Purple Kiss. It was released on March 29, 2022, by RBW. The album includes 7 tracks with "memeM" released as the title track. The 4th b-side track of the album titled "Pretty Psycho" was also used to promote the release. The physical album comes in two versions as Meme and M.

Background and release

On March 8, 2022, RBW announced Purple Kiss would be releasing a new album in post March 2022, and through a logo motion video the title was revealed to be memeM.[1] On March 20, the music video teaser for lead single "memeM" was released.[2] 4 days later, the highlight medley video teaser, together with the track listing, was released.[3] The album was released on March 29.[4]

Composition

The title song "memeM",which shares the same name as the album, was written by Kim Do-hoon, Seo Yong-bae, Lee Hu-sang and Kang Ji-won. It was composed in the key of B major, with a tempo of 150 beats per minute.[5] Other tracks include "Intro: Illusion", "Oh My Gosh", a pop R&B track, "Pretty Psycho" which is sampled from "Intro: Freaky Purky" from their second EP Hide & Seek, "Joah", a R&B track, "Hate me, Hurt me, Love me", and "Cursor", a down tempo track.

Promotion

After 6 days of release, on April 4, 2022, they held a live media showcase in Ilji Art Hall, Gangnam-gu, Seoul to introduce the EP.[6] It was scheduled to be held on the same day, but as 3 members tested positive for COVID-19, all promotional activities were postponed for one week.[7]

Commercial performance

The EP debuted at number 7 on South Korean's Gaon Album Chart in the chart issue dated March 27– April 2, 2022;[8] on the monthly chart, the EP debuted at number 24 in the chart issue dated March 2022 with 36,140 copies sold.[9] On South Korean Hanteo Charts it was recorded that the album sales on the first day are tripled with this release, selling more than 23,000 copies on first day.[10]

Critical reception

In addition, Pretty Psycho has been listed as one of the '25 Best K-Pop B-Sides of 2022' by Genius. Genius stated "The falsettos and the infectious bassline make it a solid b-side worthy of being a title track."[11]

Year-end lists

Critic/publication List Track Rank Ref.
Genius 25 Best K-Pop B-Sides of 2022 "Pretty Psycho" 4 [12]

Track listing

Track listing for memeM
No.TitleLyricsMusicArrangementLength
1."Intro:Illusion"Kang Ji-won
  • Kang Ji-won
  • Minkey
Minkey1:07
2."memeM"
  • Kwon Mi-Yeon
  • Kang Ji-won
  • Seo Yong-bae
  • Lee Hoo-sang
  • Yuki
  • Kim Do-hoon
  • Kang Ji-won
  • Seo Yong-bae
  • Lee Lee Sang
Lee Hoo-sang2:52
3."날좀봐 (Oh My Gosh)"
  • Chaein
  • Cosmic Girl
  • Cosmic Sound
  • Cosmic Girl
  • Cosmic Sound
3:22
4."Pretty Psycho"
  • Kim Do-hoon
  • Kang Ji-won
Kang Jiwon3:10
5."Joah (좋아)"Chaein
  • Chaein
  • Davve
  • Davve (RBW)
  • Yoon Young-jun
  • Lee Joo-yong
3:15
6."Hate Me, Hurt Me, Love Me"
  • Davve (RBW)
  • Seo Yong-bae (RBW)
  • Lee Hoo-sang (RBW)
  • Minkey
  • Davve (RBW)
  • Seo Yong-bae (RBW)
  • Lee Hoo-sang (RBW)
  • Minkey
  • Yuki
  • Lee Lee Sang (RBW)
  • Minkey
3:26
7."Cursor"
  • Chaein
  • Yuki
  • Davve
  • Chaein
  • Davve (RBW)
  • Lee Joo-yong
  • Kwon Seok-hong (RBW)
  • Shim Woon-seop
3:24
Total length:20:19

Personnel

Studios

Personnel

  • Purple Kiss (Park Ji-eun, Na Go-eun, Dosie, Ireh, Yuki, Chaein, Swan) – vocals
  • Kim Do-hoon – production, direction
  • Davve – production, direction, recording
  • Kang Ji-won – production, direction, bass, piano, synthesizer, drum programming, recording, mixing
  • Kanghyun – guitar
  • Kim Tae-su – guitar
  • Lee Hoo-sang – bass, piano, drum programming
  • Lee Beam-su– bass
  • Kim Min-ki – piano, keyboard, synthesizer, drum programming, recording
  • Kim Ji-eun – piano, electronic piano
  • Cosmic Sound – keyboard, chorus
  • Yoon Young-joon – keyboard
  • Lee Lee Sang – synthesizer
  • Perrie – chorus
  • Seo Yong-bae – recording
  • Jo Eun-ju – recording
  • Kang Roy – recording
  • Yoo Sang-ho – mixing
  • Uncle Jo – mixing
  • Shin – mixing
  • Master Key – mixing
  • Kwon Nam-woo – mastering

Charts

Sales

Region CertificationCertified units/sales
South Korea — 36,140[15]

Release history

Release history for "memeM"
Region Date Format Label
Various March 29, 2022

References

  1. ↑ "≪브레이크뉴스≫ 퍼플키스 컴백, 29일 세 번째 미니앨범 'memeM' 발표..로고 모션 공개". 브레이크뉴스. 2022-03-08. Retrieved 2022-06-07.
  2. ↑ 이승훈. "퍼플키스, 'memeM' 30초 음원+퍼포먼스 최초 공개..셀프딱밤춤 '기대감 UP'". n.news.naver.com (in Korean). Retrieved 2022-06-07.
  3. ↑ Min-Hee, Shin. "Girl group Purple Kiss to drop new EP 'memeM'". n.news.naver.com (in Korean). Retrieved 2022-06-07.
  4. ↑ 선미경. "퍼플키스, 'memeM' 보랏빛 주문 통했다..'테마돌' 수식어 굳히기". n.news.naver.com (in Korean). Retrieved 2022-06-07.
  5. ↑ TuneBat (2022-03-29). "Key And BPM For memeM". TuneBat. Retrieved 2022-03-29.
  6. ↑ 박경호 (2022-04-07). "퍼플키스(PURPLE KISS), 맴맴(memeM) 무대 '테마돌의 새로운 변신' [SS쇼캠]". 스포츠서울. Retrieved 2022-06-07.
  7. ↑ ""공식적인 컴백 활동은"…퍼플키스(PURPLE KISS), 박지은까지 멤버 전원 코로나19 확진 (전문)". 톱스타뉴스 (in Korean). 2022-03-29. Retrieved 2022-06-07.
  8. ↑ "Week 14 , 2022 , Album Chart". gaonchart.co.kr. Retrieved 2022-06-07.
  9. ↑ 2022년 03월 Album Chart [March 2022 Album Chart]. Gaon Music Chart (in Korean). Retrieved April 7, 2022.
  10. ↑ 지민경. "퍼플키스, 'memeM' 해외 음원 차트 상위권 등극..연일 기록 경신". n.news.naver.com (in Korean). Retrieved 2022-06-07.
  11. ↑ "25 Best K-Pop B-Sides of 2022". Genius. Retrieved January 2, 2022.
  12. ↑ "25 Best K-Pop B-Sides of 2022". Genius. Retrieved January 2, 2022.
  13. ↑ "March 2022 Album Chart". Gaon Music Chart (in Korean). Retrieved April 7, 2022.
  14. ↑ 2022년 03월 Album Chart [March 2022 Album Chart]. Gaon Music Chart (in Korean). Retrieved April 7, 2022.
  15. ↑ 2022년 03월 Album Chart [March 2022 Album Chart]. Gaon Music Chart (in Korean). Retrieved April 7, 2022.
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