Hide & Seek
EP by
Purple Kiss
ReleasedSeptember 8, 2021 (2021-09-08)
Recorded2020-2021
StudioRBW
Length19:45
LabelRBW, Kakao
ProducerJin-Woo Kim, Do-Hoon Kim (exec.)
Purple Kiss chronology
Into Violet
(2021)		 Hide & Seek
(2021)		 MemeM
(2022)
Singles from Hide & Seek
  1. "Zombie"
    Released: September 8, 2021 (2021-09-08)

Hide & Seek is the second extended play by South Korean girl group Purple Kiss. It was released on September 8, 2021, by RBW.

Background and release

On August 23, 2021, RBW announced that Purple Kiss will release their second extended play titled Hide & Seek on September 8, 2021, along with a logo motion teaser.[1] Later that day, the group's first concept photo was released.[2]

Commercial performance

The album recorded 43,924 sales on the month of September, and peaked at number 5 on the 37th week of 2021.[3]

Critical reception

In addition, Zombie has been listed as one of 'The Best K-Pop Tracks of 2021' by Dazed. Dazed stated "Led by solid funk and disco influences, “Zombie” utilises an isolated electric guitar riff as a punchy transition, airy strings on the chorus, and plenty of bass to keep it at a pacey clip. On paper, it’s straightforward but this is merely a reliable base camp from which to scale to greater heights. Its secret weapon is two-fold – run riot with a visual mash-up of concepts (horror, girl crush, cute) and unleash Purple Kiss vocally." [4]

Year-end lists

Critic/publication List Track Rank Ref.
Dazed The Best K-Pop Tracks of 2021 "Zombie" 6 [5]

Track listing

Hide & Seek track listing
No.TitleLyricsMusicArrangementLength
1."Zombie"
  • Kim Do-hoon (RBW)
  • Kang Ji-won
  • Basick
  • CyA
  • Yuki
  • Kim Do-hoon (RBW)
  • Kang Ji-won
  • Kim Do-hoon (RBW)
  • Kang Ji-won
3:30
2."2am"
  • Davve (RBW)
  • Kwon Seok-hong (RBW)
  • Kim Hyeong-gyu (RBW)
  • Na Go-eun
  • Chae-in
  • Doshi
  • Davve (RBW)
  • Kwon Seok-hong (RBW)
  • $ up
  • Lee Joo-yong
3:09
3."Cast pearls before swine" (돼지 목에 진주 목걸이)
  • Seo Yong-bae (RBW)
  • Lee Hu-sang (RBW)
  • Yuki
  • Seo Yong-bae (RBW)
  • Lee Lee-sang
Lee Hu-sang (RBW)3:08
4."So Why"
  • Chae-in
  • Yuki
Chae-in
  • Lee Sang-ho (RBW)
  • Davve (RBW)
3:36
5."Twinkle"
  • Seo Yong-bae (RBW)
  • Lee Sang (RBW)
  • Minky (RBW)
  • Yuki
  • Soe Yong-bae (RBW)
  • Lee Sang-sang (RBW)
  • Minky (RBW)
  • Seo Yong-bae (RBW)
  • Lee Hu-sang (RBW)
  • Minky (RBW)
3:30
6."ZzZz"
MospickMospick3:46
Total length:19:45

Charts

Weekly chart performance for "Hide & Seek"
Chart (2021) Peak
position
South Korean Albums (Gaon)[6] 5

Monthly charts

Chart (2021) Peak
position
South Korean Albums (Gaon)[7] 16

Sales

Region CertificationCertified units/sales
South Korea — 43,924[8]

Release history

Release history for Hide & Seek
Region Date Format Label
Various September 8, 2021
South Korea CD

References

  1. ↑ "Purple Kiss via Twitter".
  2. ↑ "concept photo via Twitter".
  3. ↑ "September 2021 Album Chart]. Gaon Music Chart (in Korean)".
  4. ↑ Glasby, Taylor (December 20, 2021). "The best K-pop tracks of 2021". Dazed. Retrieved December 27, 2021.
  5. ↑ Glasby, Taylor (December 20, 2021). "The best K-pop tracks of 2021". Dazed. Retrieved December 27, 2021.
  6. ↑ "국내 대표 음악 차트 가온차트!". Gaonchart.co.kr.
  7. ↑ "Gaon Album Chart – September 2021". Gaon Chart (in Korean). Retrieved September 8, 2021.
  8. ↑ "국내 대표 음악 차트 가온차트!". Gaon Chart (in Korean). Retrieved September 8, 2021.
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