Mishka NYC
IndustryClothing & Apparel
Founded2003
FounderMikhail Bortnik
Greg Rivera
HeadquartersLos Angeles, California
ProductsStreetwear

Mishka NYC[1][2][3][4] is a streetwear company and record label currently headquartered in Los Angeles, California. It was established in 2003 by Mikhail Bortnik and Greg Rivera in Brooklyn, New York.[5] Featuring bright colors and grotesque but playful cartoon imagery, the brand designs T-shirts, hats, sweaters, and accessories.[6] Mishka NYC's most notable design is the "Keep Watch" eyeball and the "Bearmop" logo, a cartoon bear.[7]

References

  1. ↑ Pears, Catherine (October 29, 2016). "Mishka's Founder Is Righting His Streetwear-Wrongs with a New Label". Vice. Retrieved January 20, 2022.
  2. ↑ Cooper, Wilbert L. (February 11, 2013). "May Streetwear Keep You Forever Young". Vice. Retrieved January 20, 2022.
  3. ↑ Caramanica, Jon (March 23, 2011). "Two Riffs on Street Wear Gone Fusion". The New York Times. Retrieved January 20, 2022.
  4. ↑ Bein, Kat (December 16, 2021). "Mishka Streetwear Launches 'Keep Watch Crew' NFTs on NTWRK". Gotham. Retrieved January 20, 2022.
  5. ↑ Galil, Leor (February 23, 2012). "How Clothing Company Mishka Successfully Wove Music Into Its Brand". Forbes. Retrieved April 2, 2014.
  6. ↑ Jessing-Butz, Kaitlin. "Mishka". New York Magazine. Retrieved April 2, 2014.
  7. ↑ "Mishka NYC". No. Zumiez. Retrieved April 2, 2014.


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