Mixmag
EditorPatrick Hinton
Art DirectorVassilis Skandalis
CategoriesMusic magazine
FrequencyMonthly
First issue1 February 1983 (1983-02-01)
CompanyWasted Talent Ltd
CountryUnited Kingdom
Based inLondon
LanguageEnglish
Websitemixmag.net
ISSN0957-6622
OCLC780074556

Mixmag is a British electronic dance and clubbing magazine published in London. Launched in 1983 as a print magazine, it has branched into dance events, including festivals and club nights.

History

The first issue of Mixmag was printed on 1 February 1983 as a 16-page black-and-white magazine published by Disco Mix Club, a DJ mailout service. The first cover featured American music group Shalamar.[1]

When house music began in the 1980s, editor and DJ Dave Seaman turned the magazine from a newsletter for DJs into a magazine covering all dance music and club culture.[2] Mixmag, in association with its original publishing company, DMC Publishing, released a series of CDs under the "Mixmag Live" heading. The magazine, which reached a circulation of up to 70,000 copies, was later sold to EMAP Ltd. in the mid-1990s.

In 1996, an American version titled Mixmag USA was launched. It was renamed Mixer after the UK edition of Mixmag was sold to EMAP. It ceased publication altogether in 2003.[3][4][5][6]

After a fall in sales in 2003,[7] Mixmag was acquired by Development Hell, in 2005.[8] In 2007, Nick DeCosemo became editor.[8] Duncan Dick became editor in April 2015.[9] Patrick Hinton became editor in August 2022. [10] In 2012, The Guardian collaborated with Mixmag on a survey of British drug-taking habits.[11]

The magazine paused its print edition during the COVID-19 pandemic.[12][13]

Mixmag is owned by Wasted Talent Ltd, a company which changed its name from Mixmag Media Ltd in May 2017.[14]

References

  1. ↑ "Mixmag celebrates 25 years of clubbing". 18 April 2008. Retrieved 9 April 2018 – via news.bbc.co.uk.
  2. ↑ "A history of dance music | Music". The Guardian. 18 April 2008. Retrieved 23 September 2016.
  3. ↑ Ressler, Darren (30 June 2020). "BILL BREWSTER RECALLS HIS NYC STINT LIVING (AND RECORD COLLECTING) IN THE '90S". BigShot.
  4. ↑ Ressler, Darren (30 November 2017). "MIXMAG PAUSES PRINT EDITION DUE TO PANDEMIC". BigShot.
  5. ↑ "Last Dance for Mixer Magazine". MediaPost. 9 February 2003.
  6. ↑ Romero, Dennis (15 February 2021). "Reading the Beat". Phoenix New Times.
  7. ↑ Petridis, Alexis (3 October 2003). "The road to Wigan Pier". The Guardian. ISSN 0261-3077. Retrieved 23 September 2016.
  8. 1 2 Walker, Tim (14 April 2008). "Mixmag – It's Not Just About Drugs and Bikini-Clad Women – How 'Mixmag' Turned the Tables on Its Doubters and Made Its 25th Birthday". The Independent. Archived from the original on 15 May 2022. Retrieved 28 October 2012.
  9. ↑ "London Music Conference". www.londonmusicconference.org. London Music Conference Ltd. 11–13 October 2018. Retrieved 6 June 2019.
  10. ↑ "Diary Directory". Diary Directory. Retrieved 14 September 2023.
  11. ↑ Topping, Alexandra (14 March 2012). "Guardian/Mixmag drug survey reveals a generation happy to chance it". The Guardian. ISSN 0261-3077. Retrieved 23 September 2016.
  12. ↑ "A message from Mixmag". Mixmag. Retrieved 3 April 2023.
  13. ↑ "Mixmag pauses print magazine". Resident Advisor. 30 June 2020.
  14. ↑ "Wasted Talent". www.wastedtalent.com. Retrieved 3 April 2023.
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