MuscleTech
OwnerIovate Health Sciences International Inc.
Introduced1995
Related brandsHydroxycut
Websitewww.muscletech.com

MuscleTech is a brand of dietary supplements, marketed by Iovate Health Sciences Inc., which includes Hydroxycut. It was owned by Canadian company Kerr Holdings which was acquired by the Xiwang Foodstuffs Company, a Chinese company, for $584 million in 2016.[1]

History

In 1998, MuscleTech launched Cell-Tech, a creatine-carbohydrate-alpha lipoic acid supplement.[2]

In December 2015, a settlement was reached that applies to protein shakes and beverages that include MuscleTech.[3]

In June 2016, MuscleTech's parent Iovate was sued by rival Hi-Tech Pharmaceuticals over Racketeer Influenced and Corrupt Organizations and protein spiking allegations.[4]

In September 2018, Muscletech is partnering up to Rob Gronkowski to create a high-protein candy bar.[5][6] In October 2018, MuscleTech partnered with Homes For Our Troops.[7]

In April 2019, MuscleTech had partnered up with Tough Mudder.[8] In July 2019, MuscleTech launched the Prime Series, a private label sports nutrition line exclusive to Amazon.[9] In September 2019, MuscleTech was sued by a consumer claiming that a MuscleTech dietary supplement (Platinum 100% BCAA 8:1:1) decreased muscle protein synthesis.[10]

In May 2020, a MuscleTech product made in the U.S. was linked to a death in Spain.[11]

MuscleTech's brand ambassadors include actor Henry Cavill,[12] U.S. marathoner Ryan Hall,[13] swimsuit model Camille Kostek,[14] and figure skater Gracie Gold.[15]

In April 2021, MuscleTech is announced the addition of a new general manager.[16] MuscleTech, through its parent company Iovate Health Sciences, is a partner of the Metabolism & Sports Science Lab at the University of Toronto.[17]

In February 2022, MuscleTech announced they are looking for their next Brand Superstar.[18] In April 2022, a lawsuit was filed alleging containers of MuscleTech powder supplements were sold half empty.[19]

References

  1. ↑ "China's Xiwang Food Acquires Canadian Diet Food Company For CNY3.8 Billion". China Retail News. June 30, 2016. Retrieved July 24, 2018.
  2. ↑ Profiles of Drug Substances, Excipients and Related Methodology By Harry G. Brittain
  3. ↑ LLP, Pearson, Simon & Warshaw. "Consumers Who Bought MuscleTech, Six Star, EPIQ or fuel:one Protein Products Could Get Up to $300 From a Class Action Settlement". PR Newswire. Retrieved 2021-02-10.{{cite news}}: CS1 maint: multiple names: authors list (link)
  4. ↑ Inc, Hi-Tech Pharmaceuticals (June 3, 2016). "Hi-Tech Pharmaceuticals Files Lawsuits against Iovate and AllMax over Racketeer Influenced and Corrupt Organizations (RICO) and Protein Spiking Allegations". PR Newswire. Retrieved 2023-11-03. {{cite news}}: |last= has generic name (help)
  5. ↑ Inc, Iovate Health Sciences International (September 10, 2018). "Sports Nutrition Leader, MuscleTech, Partners with All-Pro Tight End Rob Gronkowski to Create Innovative High-Protein Candy Bar". PR Newswire. Retrieved 2021-11-01. {{cite news}}: |last= has generic name (help)
  6. ↑ "MuscleTech, Rob Gronkowski partner on protein candy bar". Drug Store News. September 10, 2018. Retrieved 2021-11-01.
  7. ↑ Inc, Iovate Health Sciences International (October 29, 2018). "Sports Nutrition Leader MuscleTech Becomes a Proud Supporter of Homes For Our Troops". PR Newswire. Retrieved 2022-12-11. {{cite news}}: |last= has generic name (help)
  8. ↑ MuscleTech. "Sports Nutrition & Fitness Leader MuscleTech Partners with Endurance Event Leader Tough Mudder". PR Newswire. Retrieved 2021-02-10.
  9. ↑ MuscleTech. "Amazon® and the makers of MuscleTech®, Announce the Launch of a New, Exclusive Sports Nutrition Series to Stream Live on Amazon during Prime Day--Endorsed by Former Patriots Tight End Rob Gronkowski". PR Newswire. Retrieved 2021-02-10.
  10. ↑ Cohen, Steven (2019-09-30). "MuscleTech Class Action Says Supplement Doesn't Promote Muscle Growth". Top Class Actions. Retrieved 2023-11-03.
  11. ↑ Seattle, Food Safety News 1012 First Avenue Fifth Floor; Washington 98104-1008 (2020-05-16). "Spain links death to food supplement made in the US". Food Safety News. Retrieved 2021-02-03.{{cite news}}: CS1 maint: numeric names: authors list (link)
  12. ↑ MuscleTech (2020-12-29). "Henry Cavill and Muscletech® Partner to Bring Active Nutrition and Human Potential Together for a Greater Purpose". Globe Newswire. Retrieved 2021-02-03.
  13. ↑ MuscleTech (2021-02-03). "The MuscleTech Brand Names Marathon Legend Ryan Hall as its Official Run Coach". GlobeNewswire News Room. Retrieved 2021-05-05.
  14. ↑ "Login • Instagram". www.instagram.com. Retrieved 2021-05-05. {{cite web}}: Cite uses generic title (help)
  15. ↑ MuscleTech (2021-03-04). "MuscleTech Announces Partnership With American Figure Skater Gracie Gold". GlobeNewswire News Room. Retrieved 2021-05-05.
  16. ↑ International, Iovate Health Sciences (2021-04-29). "Iovate Fortifies Brand And Marketing Leadership By Adding Three New Brand General Managers". Globe Newswire. Retrieved 2021-05-05.
  17. ↑ "Iovate/Muscletech Metabolism & Sports Science Lab | UofT - Faculty of Kinesiology & Physical Education". kpe.utoronto.ca. Retrieved 2021-05-06.
  18. ↑ MuscleTech (2022-02-15). "MuscleTech Seeks Its Next Brand Superstar Through "The Next MuscleTech Athlete Search"". Globe Newswire. Retrieved 2022-12-08.
  19. ↑ "Muscletech Supplement Containers Sold 'Nearly Half Empty,' Class Action Says". Class Action Lawsuits. April 28, 2022. Retrieved 2022-06-07.
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