myWorld
TypePrivate
IndustryShopping reward and loyalty program
Founded2017
HeadquartersGraz, Austria
Key people
Radovan Vitosevic (CEO), Marko Sedovnik (President of the Board), Dipl.-Ing. Herbert Paierl (CSB)
OwnerHubert Freidl, Marko Sedovnik and Sharif Omar
Number of employees
600+
Websitewww.myworld.com

myWorld International AG is an Austria-based company specializing in a shopping reward and loyalty program. Its core service, the myWorld Benefit Program, connects consumers, retailers, and service providers, offering incentives and benefits.[1][2]

In September 2023, myWorld was voted the second most popular cashback portal in Germany by servicevalue.de.[3] Previously that year myWorld received the title of "America’s Best Loyalty Program" in the General Rewards category, according to an independent survey by Newsweek and Statista Inc.[4]

History

myWorld's roots are linked to the Lyoness shopping community, established in 2003.[5]

In 2017, Lyoness rebranded and reorganized its services under the brand name "Cashback World" and progressively transitioned its international subsidiaries to the "myWorld" brand.[6][7]

In May 2017, myWorld International Ltd. was established in London, uniting all myWorld subsidiaries under one umbrella company.[8]

Following its separation from Lyoness, myWorld has independently evolved its business model and diversified its product and service offerings.[9]

In July 2023, myWorld initiated a comprehensive restructuring. The company relocated its headquarters from London to Graz, Austria, and has since operated under the name myWorld International AG. myWorld International AG became the central service hub and the new umbrella company for the majority of myWorld subsidiaries worldwide.[10]

In the same year, myWorld received the title of "America’s Best Loyalty Program" in the General Rewards category, according to an independent survey by Newsweek and Statista Inc.[11]

In September 2023, myWorld was voted the second most popular cashback portal in Germany by servicevalue.de.[12]

Also, the company supports global educational and environmental projects through partnerships with the Child & Family Foundation,[13] and the Greenfinity Foundation.[14][15]

Business model

myWorld International AG operates the myWorld Benefit Program, which provides various perks for consumers and business partners, spanning over 50 markets. For shoppers making purchases through myWorld affiliates, the program offers rewards such as Cashback and Shopping Points, which are redeemable for discounts and deals. In the B2B sector, myWorld supports businesses by offering marketing tools for enhanced customer loyalty and exposure, charging fees only upon successful transactions, and facilitating connections within its partner network.[16][17][18][19][20]

References

  1. ↑ Newsweek (2023-02-14). "General Reward Programs". Newsweek. Retrieved 2023-11-24.
  2. ↑ "MYWORLD INTERNATIONAL LIMITED overview - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2023-11-24.
  3. ↑ "Cashback-Portale". ServiceValue (in German). Retrieved 2023-11-24.
  4. ↑ Newsweek (2023-02-14). "General Reward Programs". Newsweek. Retrieved 2023-11-24.
  5. ↑ "Lyoness startet mit weltweiter Mehrmarkenstrategie". OTS.at (in German). Retrieved 2023-11-14.
  6. ↑ "Lyoness strukturiert wieder um - Neuer Name Cashback World". Tiroler Tageszeitung Online (in German). 2018-04-11. Retrieved 2023-11-24.
  7. ↑ "Cashback World wird zu myWorld". OTS.at (in German). Retrieved 2023-11-24.
  8. ↑ "MYWORLD INTERNATIONAL LIMITED overview - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2023-11-14.
  9. ↑ "Keynote 2022: myWorld präsentiert seine neuesten Produkt- und Shopping-Innovationen". OTS.at (in German). Retrieved 2023-11-14.
  10. ↑ "myWorld on a global expansion course". pressat.co.uk. Retrieved 2023-11-14.
  11. ↑ Newsweek (2023-02-14). "General Reward Programs". Newsweek. Retrieved 2023-11-14.
  12. ↑ "Cashback-Portale". ServiceValue (in German). Retrieved 2023-11-14.
  13. ↑ "Die Child & Family Foundation und myWorld beschenken Kinder in polnischen Kinderheimen". OTS.at (in German). Retrieved 2023-11-14.
  14. ↑ "Grüne Kooperation: Neuer Partner für die Greenfinity Foundation". OTS.at (in German). Retrieved 2023-11-14.
  15. ↑ Class, Business. "Radovan Vitosevic from myWorld: Success is not only what is achieved but how we feel and what we have become". Business Class (in Bulgarian). Retrieved 2023-11-14. {{cite web}}: |first= has generic name (help)
  16. ↑ "mediaWorld agency GmbH | New shopping technologies: myWorld draws a positive interim result and continues its course for success". RealWire. 2022-08-17. Retrieved 2023-11-14.
  17. ↑ "myWorld on a global expansion course". pressat.co.uk. Retrieved 2023-11-14.
  18. ↑ "myWorld International kündigt weltweites Keynote-Event an". OTS.at (in German). Retrieved 2023-11-14.
  19. ↑ "myWorld International | myWorld focuses on ground-breaking shopping technologies". RealWire. 2021-11-12. Retrieved 2023-11-14.
  20. ↑ Ltd, Online Solutions. "Keynote 2023: myWorld announces future innovations in the shopping area". AP Multimedia Newsroom. Retrieved 2023-11-14.
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