Nativex, LLC.
TypePrivate
IndustryMobile games, Advertising
Founded2000
Founders
  • Robert Weber
  • (co-founder)
  • Ryan Weber
  • (co-founder)
HeadquartersSingapore
Area served
APAC, EMEA, North America, Latin America
ParentMobvista
Websitewww.nativex.com

Nativex (formerly W3i)[1] is a mobile advertising platform company headquartered in Singapore. Nativex provides top brands, games and apps advertising technology to engage with their mobile audience. Nativex is an authorized ad service provider[2] for closed ecosystem media such as Tencent, Bytedance, UC & Baidu; 3rd-party programmatic platforms such as Mintegral, AppLovin, & Unity Ads; affiliate & influencer marketing partners such as InMobi; mobile OEM such as Huawei; attribution partners such as Google Tag Manager and Tenjin. Through these partnerships, Nativex provides advertisers and publishers the ability to market their mobile app and grow their mobile user base.

The company was listed in American City Business Journals' Fast 50 as one of the fastest-growing companies in Minneapolis–Saint Paul for 2013.[3]

History

In 2000, twin brothers Rob and Ryan Weber founded Nativex as a desktop-based advertising company.[4][5]

On March 1, 2016, Nativex announced that it has been acquired by Mobvista, the largest mobile ad network company in Asia, for $24.5 million.[6] On June 1, 2019, Nativex, announced the opening of a new office in Sao, Paulo, Brazil as it looks to build on the growth of its mobile advertising business in Latin America.[7] On March 11, 2020, Mobvista reorganized its business to incorporate all client-facing business under Nativex.[8]

References

  1. ↑ Ha, Anthony (7 August 2013). "NativeX Unveils New 'Psychographic' Targeting For Mobile Ads". Tech Crunch. Retrieved 15 January 2014.
  2. ↑ https://www.nativex.com/en/partners-explorer/
  3. ↑ "Biz Journals Fast 50 – No 10: NativeX". Minneapolis/St. Paul Business Journal. 25 October 2013. Retrieved 15 January 2014.
  4. ↑ "Chinese company to acquire Sartell-based NativeX". St. Cloud Times. Feb 29, 2016. Retrieved 2019-12-08.
  5. ↑ "China's Mobvista buys mobile user acquisition company NativeX for $25M". VentureBeat. 29 February 2016.
  6. ↑ "Mobile ad-tech startup NativeX acquired by Chinese advertising company Mobvista". Tech Crunch. 1 March 2016. Retrieved 1 March 2016.
  7. ↑ "NativeX Opens Brazil Office to Spearhead the Growth of Its Latam Business". MarTechSeries. 2019-05-24. Retrieved 2019-05-31.
  8. ↑ Staff Reporter. "Mobvista restructures units under Nativex brand; launches trading desk | Advertising". Campaign Asia. Retrieved March 11, 2020.


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