NTV7
Logo since 5 March 2018
CountryMalaysia
Broadcast areaMalaysia
Singapore
Brunei
Thailand (South Thailand)
Indonesia (Kalimantan and Riau)
Philippines (Southern Palawan and Tawi-Tawi)
HeadquartersSri Pentas, Bandar Utama, Petaling Jaya, Selangor, Malaysia
Programming
Language(s)English
Malay
Picture format16:9 HDTV (1080i)
Ownership
OwnerMedia Prima
(Natseven TV Sdn Bhd)
Ministry of Education (educational block only from 17 February)
Sister channelsTV3
8TV
TV9
History
Launched7 April 1998 (1998-04-07) (ntv7)
17 February 2021 (2021-02-17) (DidikTV KPM) (educational block only)
Former namesSlogans: "Saluran Ceria Anda" (1998-2008)
"Your Feel Good Channel"(1998-2000 ,2001-2008)
"Your Amazing Feel Good Channel" (2000-2001)
"Feel Good" (2008-2018)
"Your Home of Feel Good" (2010-2012)
"Feel It" (2018-2023)
"Pembelajaran Melangkaui Bilik Darjah" (translation: Learning beyond the classroom) (2021-present)
Links
Websitewww.xtra.com.my
(Merged into Tonton Xtra's site, formerly ntv7.com.my)
Availability
Terrestrial
myFreeviewChannel 107

Natseven TV Sdn. Bhd., operating as NTV7 is a Malaysian free-to-air television channel owned by Media Prima Berhad.[1][2] The third private commercial TV station in Malaysia,[3] the network focused on the urban area with various types of programmes, dramas and news. As of October 2021, NTV7 is now become the second most-watched television station in Malaysia with about 15% of its viewing share, together with TV9, despite the declining viewership of 2 free-to-air television channels.[4]

History

Establishment, as part of Media Prima and early history (1998–2018)

The Sarawak company Nasional Televisyen (NTV), from Kuching, was given the green light from the Malaysian government on 5 June 1996. Under the conditions, the station would broadcast nationwide, 18 hours a day in various languages, with a minimum quota of 60% for national content.[5] The station was owned by Mohd Effendi Norwawi's company Kenyalang Jasa Sdn Bhd.[6][7][8] Encorp Group, another company that also owned by Effendi, holds 60% of equity interest in NTV.[9][10] It planned to launch on 31 August 1997,[11] but postponed to 25 December 1997.[12][13]

Prior to NTV7's launching,[14] the channel launches its official website in March 1998.[15]

The channel was launched on 7 April 1998 under the entity of Natseven TV Sdn Bhd by businessman Mohd Effendi Norwawi, broadcasting daily from 6 am to 1 am the next day.[16][17] Its launching ceremony was officiated by the then-fourth Prime Minister, Mahathir Mohamad on 22 May 1998.[18] At the time of its establishment, its headquarters was located at Hicom-Glenmarie Industrial Park in Shah Alam, Selangor. It also had a studio in Kuching, Sarawak.[19][20][21] Its first day started with the then-prime minister attending a prayer service for Eid ul-Adha prayers at a mosque in the state of Kedah.[22] NTV7 at launch employed a staff of 250 people, with broadcast centres at Shah Alam in Selangor and had a transmitting network of ten stations, reaching peninsular Malaysia and the cities of Kuching in Sarawak and Kota Kinabalu in Sabah. There were already plans outlined for the station to go national "within a year". The slogan "Feel Good with NTV7" had the aim of creating "a happy and more enlightened" Malaysia.[23] For years, the channel started and ended with the James Brown song I Feel Good, which became a part of NTV7's branding.

In 2001, NTV7 began using a variation of the Circle 7 logo used by the American broadcast network ABC for its several owned-and-operated and affiliated stations; the logo would stay in use until 2018.

On 19 January 2003, NTV7 aired a special tribute to the nation's longest serving Prime Minister, Mahathir Mohamad at 8pm.[24]

In 2004, NTV7 was restructured to make the motorsports events as its key revenue generator.[25]

In 2005, NTV7 planned to be listed on the main market of Bursa Malaysia, but it would said that it "depends on the nation's media industry's current situation".[26]

In May 2005, NTV7 in collaboration with telecommunications company, Celcom to air 24 hour news and current affairs on internet under the My News Network banner.[27][28] NTV7 announced that it would began the operations of the first Studio in the City in Galeri Bukit Bintang, Kuala Lumpur by the year-end.[29]

In October the same year, Media Prima Berhad announced its acquisition of NTV7 under a price of RM90 million, effectively making the latter one of its subsidiaries. As a result, it operates from Sri Pentas, Petaling Jaya from that year onward along with three other private television channels in Malaysia: TV3, 8TV and TV9.[30][31][32]

In its early history, the channel offered a wide variety of programming which targets the Malaysian urban demographic including drama, comedy, entertainment, game shows, children's programmes, anime, documentaries and movies. There were also news bulletins in English, Mandarin and Malay through the 7 Edition,[33] Mandarin 7, and Edisi 7 brands, respectively.

In December 2005, NTV7 has completed the implementation of voluntary separation scheme (VSS) on its 338 staffs who receives the scheme.[34][35]

In 2006, NTV7 collaborated with Singapore media company, Mediacorp to produced Chinese-languaged programmes. It also said that it would produced local content as a preparation to exploring the export market in the future.[36][37] It also projected its financial performances and intended to be debt-free.[38][39][40]

The channel dominates 25% of television advertising market in March 2007.[41]

In September 2007, NTV7 announced that it would spend RM40 million to strengthening its operation and gaining a stronger viewership by 2008.[42]

In 2009, NTV7 recorded highest viewership rating from 800,000 up to 1 million viewers, mostly its Chinese viewers, per day.[43] It also collaborated with the Branding Association of Malaysia to held the branding workshop called "Be Branded, Be Seen' to help the Small and Medium Enterprises (SME) to strengthening their brands through media.[44]

In the third quarter of 2013, NTV7 recorded its viewership ratings through the two programmes aired – The Undercover and The Game 2.[45]

Introduction of home shopping block (2016–2021)

On 1 April 2016, a teleshopping block bought by the Korean conglomerate CJ Group through subsidiary CJ E&M Co Ltd called CJ WOW Shop (now Wow Shop) was broadcasting across Media Prima channels. Several Media Prima channels (especially NTV7 and TV9) were more affected by the changes. It attracted public criticism on social media as a large part of the daytime schedule was replaced by the block, in which these slots had been previously dedicated to reruns, religious programming and kids programming.[46][47]

On 1 November 2020, CJ Wow Shop was rebranded into Wow Shop after Media Prima bought the remaining 49% stake in the teleshopping network previously held by CJ Group.[48]

Modern Malaysia era (2018)

From 5 March 2018, Media Prima attempted a new brand positioning for NTV7. The channel tried to target "Modern Malaysia" as a contemporary station through its new content line-up, including new Turkish Telenovelas; as well as its new slogan Feel It.[49][50][51][52][53] The relaunch saw major changes as it became a dominated English-Malay language channel, with the channel name read as "n-t-v-tujuh" instead of "n-t-v-seven." Also, infomercial programming was reduced upon the channel's rebranding.

Chinese content reduction attempt

Upon the March 2018 rebranding, Chinese content on this channel was reduced to selected Chinese dramas from Hong Kong and China along with Mandarin news bulletins, with much of the remainder transferred to sister channel 8TV (which also attempted to reposition as Media Prima's sole all-Chinese channel on the same day). Originally, Mandarin 7 was supposed to be cancelled in May 2018 to complete its plan of moving all Chinese content to a single dedicated channel. However, when the 2018 General Election occurred, the bulletin became Malaysia's second-most watched after TV3's Buletin Utama (the said spot was formerly held by Berita TV9). Due to the Chinese community's positive response, Media Prima decided to reshuffle NTV7's news programming in June instead of axing Chinese news. In this format, only one news bulletin per language was aired on the channel with a single Mandarin newshour, while retaining half-hour editions in Malay and English.

Reverting to Chinese content (2018–2020)

The rebrand caused confusion among viewers, particularly Chinese communities who tuned in to NTV7 after finding out that most of its former programmes were moved to 8TV. Overall Chinese viewership was believed to be surprisingly lower.

As a result, on 31 December 2018, the former CEO of Media Prima Television Networks, Johan Ishak, said that the Mandarin variant of CJ Wow Shop would be broadcast on the channel and replace the Malay variant.[54] The move was part of the company's restructuring NTV7 by axed English and Malay-language shows, dropped the channel nomenclature, moved some (including those from TV9) to the main TV3. It also brought back the channel's perception as a Chinese channel; yet the channel's Mandarin, Malay and English news bulletins remained unchanged.

Reruns of axed NTV7 shows were then aired on TV9 after the former's retreat while slogan "Feel it" was removed.

Mandarin 7 discontinuation (2020)

On 7 June 2020, Mandarin 7 aired its final edition and was merged into 8TV Mandarin News the following day. 8TV Mandarin News was also extended to one hour due to high ratings during the Movement Control Order (MCO) and COVID-19 pandemic in Malaysia.[55][56]

Programming change, Ministry of Education collaboration and takeover (2020–present)

On 1 November 2020, CEO (now former) of Media Prima Television Networks, Dato' Khairul Anwar Salleh announced that NTV7 would be targeted for ages 15–28 by focusing on magazines, information and current affairs programs to meet the public needs, while Korean dramas would stop airing and all Chinese programmes have finally been integrated to 8TV. Korean variety show Running Man remains on this channel along with homeshopping block Wow Shop.[57][58]

On 18 November 2020, DidikTV@ntv7, an educational programming block was introduced by Ministry of Education from 23 November 2020 until 16 January 2021. It formerly ran from 9 am to 12 pm every Monday to Friday.[59] It was later split into two timeslots (9 am – 12 pm and 3 pm – 5 pm) on 27 January 2021, resulting the educational programming to be aired daily.[60]

DidikTV KPM

On 12 February 2021, as the Ministry of Education will have a one-year term with Media Prima,[61] it was announced that NTV7 will be rebranded through a takeover as a fully educational TV channel known as DidikTV KPM starting 17 February; the new channel will focus on educational content based on SPM curriculum and co-curriculum. It would also provide news focused on education, edutainment programs, and content produced by the students. The channel will have 17 hours of airtime and will run daily from 7 am to 12 am.[62][63]

On 16 February 2021, Media Prima confirmed that ntv7 will not be defunct and its ownership remains unchanged, while the current team will be focusing on DidikTV KPM.[64][65][66] Following the closure, many of longtime NTV7 viewers bid farewell to the channel on their respective social media accounts.[67][68][69]

Since the DidikTV KPM launch, the main newscasts Edisi 7 was ceased entirely in replacement with Buletin Didik while 7 Edition moved to digital platforms; though it was later discontinued in May due to DidikTV KPM slot. Homeshopping block Wow Shop was ceased from airing on the channel. Soal Drama and Running Man were transferred to TV9 since 21 February 2021. Some of the original programming such as Trio On Point, Topik@7 (now Topik), Breakfast@9PM, Kail X and Jurnal Resipi will continue to air.

During the DidikTV@7 segment, the channel airs documentary, drama (weekends only), lifestyle, and cartoon programmes.[70] Only certain programmes broadcast in Chinese language such as Let's Cycle (season 1) hosted by Rickman Chia and Baki Zainal.

From 15 to 30 September 2021, according to the viewership statistics from Media Prima Omnia, the viewership share for NTV7 has increased from 2% to 15%, making the channel become the second most-watched television station in Malaysia after TV3 (which the viewership share for TV3 is about 17%), together with TV9, which has the same viewership share of 15%.[71][4]

Programming

See also

References

  1. ↑ Firdaus Sahat (20 July 2008). "ntv7 makin dewasa". Metro Ahad. Retrieved 30 December 2020.
  2. ↑ Hartati Hassan Basri (20 February 2008). "ntv7 lompat setangga". Harian Metro. Retrieved 1 January 2020.
  3. ↑ Zainuri Misfar (23 July 2008). "ntv7 selepas sedekad". Berita Harian. Retrieved 30 December 2020.
  4. 1 2 "Media Prima TV Networks". Omnia. Retrieved 3 November 2021.
  5. ↑ "Sarawak's NTV promises quality programmes". New Straits Times. 11 July 1996. Retrieved 30 December 2020.
  6. ↑ "Kenyalang Jasa to set up private TV station". Business Times. 10 July 1996. Retrieved 30 December 2020.
  7. ↑ James Ritchie (10 July 1996). "Group gets nod to run TV network". New Straits Times. Retrieved 30 December 2020.
  8. ↑ "Firm to run first private TV station in Sarawak". The Straits Times (retrieved from NLB). 10 July 1996. Retrieved 31 August 2023.
  9. ↑ "Encorp to have 60pc stake in NTV". Business Times. 20 November 1996. Retrieved 30 December 2020.
  10. ↑ "Encorp kuasai 60 peratus ekuiti NTV". Berita Harian. 29 November 1996. Retrieved 30 December 2020.
  11. ↑ "M'sian films have bright future". The Straits Times. 4 April 1997. Retrieved 21 December 2023.
  12. ↑ Pratap Parameswaran (9 July 1997). "NTV transmission may start year-end". Business Times. Retrieved 30 December 2020.
  13. ↑ "NTV sets Christmas date to go on air". New Straits Times. 9 July 1997. Retrieved 30 December 2020.
  14. ↑ Zainal Alam Kadir (19 March 1998). "Countdown to launch of NTV7". New Straits Times. Retrieved 29 December 2020.
  15. ↑ "Laman web NTV7". Berita Harian. 18 March 1998. Retrieved 29 December 2020.
  16. ↑ "NTV7 will air more local programmes, says chairman". Business Times. 7 April 1998. Retrieved 29 December 2020.
  17. ↑ Melanie Proctor (10 January 1998). "And now there's 7". New Straits Times. Retrieved 29 December 2020.
  18. ↑ "Dr M to launch NTV7". Business Times. 15 May 1998. Retrieved 29 December 2020.
  19. ↑ "About NTV7". ntv7. Archived from the original on 7 February 2003. Retrieved 28 December 2020.
  20. ↑ Daniel Chan (8 January 1998). "New TV station to get big chunk of market". The Malay Mail. Retrieved 29 December 2020.
  21. ↑ Melanie Proctor (10 January 1998). "Family shows on new TV station". New Straits Times. Retrieved 29 December 2020.
  22. ↑ "NTV7 to telecast 'live' Raya celebration". Business Times. 3 April 1998. Retrieved 29 December 2020.
  23. ↑ "Newest TV station begins broadcasting". The Straits Times (retrieved from NLB). 8 April 1998. Retrieved 31 August 2023.
  24. ↑ "Ntv7 to air special tribute to Dr Mahathir at 8 tonight". New Sunday Times. 19 January 2003.
  25. ↑ "ntv7 to make motorsports events key revenue generator". Business Times. 4 October 2004. Retrieved 29 December 2020.
  26. ↑ Badrila Jamlus (29 April 2005). "ntv7 INTAI BURSA MALAYSIA". Harian Metro. Retrieved 29 December 2020.
  27. ↑ "ntv7 OFFERS 24-HOUR NEWS ON INTERNET". The Malay Mail. 13 May 2005. Retrieved 29 December 2020.
  28. ↑ "'My News Network' menerusi telefon bimbit". Harian Metro. 18 May 2005. Retrieved 29 December 2020.
  29. ↑ Hayati Ibrahim (1 September 2005). "ntv7 BUKA STUDIO DI BUKIT BINTANG". Harian Metro. Retrieved 29 December 2020.
  30. ↑ "Media Prima buys ntv7 for RM90mil". The Star Online. 28 October 2005. Retrieved 29 December 2013.
  31. ↑ Nur Lina Rasol (28 October 2005). "Media Prima beli ntv7". Berita Harian. Retrieved 23 July 2020.
  32. ↑ Anna Maria Samsudin (28 October 2005). "Media Prima acquires ntv7". Business Times. Retrieved 29 September 2020.
  33. ↑ "ntv7 airs English news at prime time". The Star Online. 19 July 2007. Retrieved 31 December 2017.
  34. ↑ "VSS Natseven selesai". Berita Harian. 24 December 2005. Retrieved 29 December 2020.
  35. ↑ "ntv7 accepts 157 VSS applications". Business Times. 24 December 2005. Retrieved 29 December 2020.
  36. ↑ Nor Liza Ahmad (31 March 2006). "ntv7 eksport program TV". Berita Harian. Retrieved 29 December 2020.
  37. ↑ "ntv7 to export TV shows in five years". The Malay Mail. 31 March 2006. Retrieved 29 December 2020.
  38. ↑ Ayu Musa Kamal (16 August 2006). "NTV7 cuts debt by RM110 mil". The Malay Mail. Retrieved 30 December 2020.
  39. ↑ Zainab Mohd Yatim (18 August 2006). "ntv7 yakin mampu catat keuntungan". Berita Harian. Retrieved 30 December 2020.
  40. ↑ Zaidi Isham Ismail (21 August 2006). "ntv7 en route to gaining sound financial health". New Straits Times. Retrieved 30 December 2020.
  41. ↑ "ntv7 kuasai 25 peratus pengiklanan". Berita Harian. 14 March 2007. Retrieved 30 December 2020.
  42. ↑ Azlan Abu Bakar (6 September 2007). "ntv7 spicing up station's local programmes". New Straits Times. Retrieved 30 December 2020.
  43. ↑ "NTV7 pilihan penonton Cina". Harian Metro. 23 June 2009. Retrieved 30 December 2020.
  44. ↑ "ntv7 anjur bengkel penjenamaan". Berita Harian. 16 November 2009. Retrieved 30 December 2020.
  45. ↑ Budiey (2 September 2013). "Rating ntv7 Meningkat Gara-Gara Produksi Tempatan". Sensasi Selebriti. Retrieved 30 December 2018.
  46. ↑ "CJ WOW SHOP mula 1 April". Harian Metro. 1 April 2016. Retrieved 6 April 2016.
  47. ↑ Amir Hisyam Rasid (31 March 2016). "Media Prima Bhd launches home shopping network". New Straits Times. Retrieved 6 May 2016.
  48. ↑ Janice Tan (30 October 2020). "Media Prima's CJ Wow Shop undergoes brand refresh, unveils online avatar". Marketing Interactive.
  49. ↑ "Media Prima unveils new brand positioning for ntv7 with new logo". www.marketing-interactive.com. 19 January 2018. Retrieved 18 January 2018.
  50. ↑ "ntv7华语新闻即將搬家？". www.orientaldaily.com.my. Retrieved 18 January 2018.
  51. ↑ Tahir Alhamzah (22 January 2018). "Rebranding of NTV7". New Straits Times. Retrieved 22 January 2018.
  52. ↑ "MPTN mendahului industri". www.hmetro.com.my. 22 January 2018. Retrieved 22 January 2018.
  53. ↑ Aref Omar (5 March 2018). "Talk shows, Turkish dramas, reality shows among new ntv7 offerings". New Straits Times. Retrieved 31 December 2018.
  54. ↑ "CJ WOW SHOP to Extend All-New Mandarin Segments on ntv7". XTRA. 18 December 2018. Retrieved 30 December 2018.
  55. ↑ "ntv7 and 8TV Mandarin news slots to be merged". The Star Online. 3 June 2020. Retrieved 12 June 2020.
  56. ↑ "Media Prima's ntv7 Mandarin news ceases broadcast after 21 years". Marketing Interactive. 12 June 2020. Retrieved 31 December 2020.
  57. ↑ "ntv7 11月起调整节目 · 中文节目集中八度空间" (in Chinese). Sin Chew. 1 November 2020. Retrieved 1 November 2020.
  58. ↑ Budiey (1 November 2020). "ntv7 Lalui Perubahan Secara Berperingkat". Sensasi Selebriti. Retrieved 31 December 2020.
  59. ↑ "Program TV Pendidikan menerusi NTV7 mulai Isnin ini". Berita Harian (in Malay). 18 November 2020. Retrieved 14 February 2021.
  60. ↑ "KPM tambah slot program TV Pendidikan di DidikTV@NTV7". Berita Harian (in Malay). 26 January 2021. Retrieved 14 February 2021.
  61. ↑ "NTV7 rebrands into MoE's education channel for a year". The Malaysian Reserve. 17 February 2021. Retrieved 22 February 2021.
  62. ↑ "NTV7 becomes MOE's channel DidikTV from 17 February". Soya Cincau. 13 February 2021. Retrieved 13 February 2021.
  63. ↑ Mohammad Shahemy Azmi (17 February 2021). "Saluran ntv7 kini dikenali sebagai DidikTV KPM". Kosmo!. Retrieved 31 December 2021.
  64. ↑ "Media Prima: Not closing down ntv7, current team to execute DidikTV". The Edge Markets. 16 February 2021. Retrieved 16 February 2021.
  65. ↑ Zanariah Abd Mutalib (16 February 2021). "Pemilikan ntv7 tidak berubah - MPB". Berita Harian. Retrieved 29 December 2021.
  66. ↑ Thermesh Velusamy (17 February 2021). ""We're not ceasing broadcast" Media Prima Clarifies That ntv7 Will Not Stop Operations". World of Buzz. Retrieved 31 December 2021.
  67. ↑ Akmal Hakim (16 February 2021). "Goodbye ntv7, Malaysians Say Farewell To 20 Years Of "Feel Good" As Channel Becomes MOE's DidikTV". The Rakyat Post. Retrieved 31 December 2021.
  68. ↑ Melanie Chalil (16 February 2021). "Malaysians bid ntv7 farewell with nostalgic tributes as 'the feel good channel' ceases transmission". The Malay Mail. Retrieved 31 December 2021.
  69. ↑ Thermesh Velusamy (16 February 2021). ""I feeel goood" ntv7 To Be Replaced With DidikTV By MOE, M'sians Feel Nostalgic". World of Buzz. Retrieved 31 December 2021.
  70. ↑ "DidikTV KPM Weekly Schedule (17-23 February 2021)". Ministry of Education (in Malay). Retrieved 20 February 2021.
  71. ↑ "Viewing Share for NTV7". Media Prima. 16 February 2021. Archived from the original on 16 February 2021. Retrieved 16 February 2021.
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