TV9
Logo since 9 September 2021
CountryMalaysia
Broadcast area
HeadquartersSri Pentas, Bandar Utama, Petaling Jaya, Selangor, Malaysia
Programming
Language(s)Malay
Picture format16:9 HDTV (1080i)
Ownership
OwnerMedia Prima
(Ch-9 Media Sdn. Bhd.)
Sister channels
List
History
Launched
  • 9 September 2003 (2003-09-09)
    (as Channel 9)
  • 22 April 2005 (2005-04-22)
    (as TV9)
Closed
  • 3 February 2005 (2005-02-03)
    (as Channel 9)
Former namesChannel 9
(09.09.2003 - 03.02.2005)
Links
Websitewww.xtra.com.my
(Merged into Tonton Xtra's site, formerly tv9.com.my) (Only in Malaysia)
Availability
Terrestrial
Malaysia myFreeviewChannel 109 (SD)

Ch-9 Media Sdn. Bhd., operating as TV9 (spelled as tivi sembilan) is a Malaysian free-to-air television network owned and operated by Media Prima Berhad. It airs programming that tends mostly towards the Malay demographic. The channel formerly existed as Channel 9 from 9 September 2003 until 3 February 2005 due to financial difficulties faced by the operator and relaunched as TV9 on 22 April 2006. It started broadcasting 24 hours a day on 6 May 2019.

History

As Channel 9 or simply Nine

Old Channel 9 (now TV9) Headquarters at Shah Alam, Selangor

In 1997, TV3 had plans to start a second channel by the name of TV9, unrelated to the present-day television station of the same name. The application had yet to be received by the Information Ministry.[1] The plan was later scrapped.

Six years later, in 2003, a third private TV station, will begin its test transmission in Klang Valley by early August, revealing the Channel 9 name to the public, instead of TV9 and expected to launch in early September. The channel was owned and operated by Medanmas[2][3][4] and expected to raised its profit by September 2004.[5] A new corporate logo and web portal of Channel 9 was launch on 12 August 2003 and officiated by the then-Minister of Energy, Communications and Multimedia, Leo Moggie.[6] The upcoming TV channel will catered to young audiences[7][8][9] and offers programmes in various genres such as drama and variety shows.[10][11]

Many of the NGOs, including the Malaysian Youth Council demanded that Channel 9 will give opportunities to younger Malaysians to produce more TV programmes and films.[12] Channel 9 would spent RM35 million in total out from its RM50 million investment in ICT as part of its preparation to move into digital broadcasting.[13]

Channel 9 delayed its tune-in exercise, which slated to start on 16 August, and resumed on 2 September, prior to its official launch.[14][15] The delay was made to ensure "viewers receive the satisfying services".[16]

Channel 9 (often simply known as Nine or shortened to C9, stylised in lowercase title) was launched on 9 September 2003, broadcasting daily from 8:00 am to 3:00 am daily.[17][18][19] Channel 9 was conceived and launched by media entrepreneur, Jamal Hassim.[20][21] At the time it was a rare feat for a national free-to-air television network to be established by a private individual.[22] Its headquarters was located at Temasya Industrial Park in Shah Alam, Selangor.[23]

In late October 2003, the National Cancer Council of Malaysia (MAKNA) partnered with Channel 9 to launch an annual cancer fundraising campaign named Telekanser 2003. The channel became the media partner and official broadcaster of the campaign.[24][25]

The channel begun upgrading its broadcast transmission in November 2003.[26]

In January 2004, Channel 9 was in talks with pay television provider, Astro to allowed the channel to be included in its platforms.[27] It also expanded its broadcast transmission coverage to the northern part of Peninsular Malaysia.[28][29]

In May, Channel 9 enters a strategic partnership with Time Highway Radio (THR) following the acquisition of its operating company, Medanmas, which renamed as Ch-9 Media, by THR's owner and operator, Anaza Sdn. Bhd.[30][31][32][33]

In June 2004, Channel 9 introduces advertisement broadcast payment rate which 80 percent much lower.[34][35][36]

Starting 1 July 2004, Channel 9 undergo a major rebranding exercise with an up-to-date branding image and launch a new slogan, "Malaysia-lah!".[37][38] Following the rebranding, the channel installed a transmitter in Bukit Besi to allow viewers receive good wide coverage of its transmission.[39] Channel 9 launch its own news bulletin called Seputar Malaysia.[40] It also signed a memorandum with public broadcaster, Radio Televisyen Malaysia (RTM) where its English news began broadcast on the channel.[41]

Due to financial difficulties faced by its owner and operator, Channel 9 ceased broadcasting on 3 February 2005. Prior to its shutdown, Tan Sri Rashid Manaf, the channel's owner denied accusations that the channel is being sold, while saying that it is "purely speculation".[42][43][44][45] The channel also was ordered by the Government to postpone its broadcasting license and took a year hiatus from broadcast.[46]

Subsequently, in June 2005, Channel 9 was acquired by Malaysia's largest media corporation, Media Prima Berhad. Media Prima announced its acquisition of 100% equity stake in Ch-9 Media Sdn. Bhd. (formerly Medanmas) and almost completed the company's ownership of all commercial free-to-air television network in Malaysia.[47]

Renamed as TV9 and early history

Channel 9 was renamed as TV9, with test transmission commenced on Saturday, 1 April 2006 with 4-hour broadcasts from 8:00 pm to midnight daily and airing music videos mostly in Malay. Full launch of the channel began at noon of 22 April 2006 with 13-hour broadcasts from 12:00 pm to 1:00 am daily and a new slogan: Dekat di Hati (Malay for Close at heart). TV9 is available via terrestrial television in Peninsular Malaysia. Since 28 December 2006, it expanded its coverage to Sabah, Sarawak and Astro Malaysia.

For the first months of broadcast, TV9 did not have its in-house news bulletin, except for Edisi 7 simulcasts from NTV7. TV9 began to produce news bulletins on New Year's Day 2007, under the Berita TV9 (literally: TV9 News) brand. It is currently broadcasting two half-hour editions: a midday edition at 1:00 pm Saturday to Thursday, and its flagship nightly edition at 8:00 pm.

On New Year's Day 2010, the channel launched a new tagline, Di Hatiku (At your heart in Malay), which actually used since its 3rd anniversary along 2009.

Inclusion of home shopping blocks

Since 1 April 2016, Media Prima included home shopping block CJ Wow Shop, collaboration between them and Korean conglomerate CJ Group, to all of its channels lineup, including TV9. It currently airs on this channel from 6:00 am to 8:00 pm (with buffer periods at 1:00 pm from Saturday to Thursday to accommodate Berita TV9 Tengah Hari). Such long periods of teleshopping blocks has make this channel known as a part-time TV shopping channel. This block, however, attracted huge criticism by viewers through social media due to overtaking a large part of daytime schedule, previously running mostly reruns, religious programming and children's programming.[48] On 4 March 2018, Friday to Sunday breakfast show Nasi Lemak Kopi O (which formerly occupied the first two-hour block of CJ Wow Shop) ended its 10-year run; thus gave the home shopping block a weekend extension.

On 5 March 2018, TV9 revamped its programming lineup to solely focus on rural Malay communities in order to reduce viewership. Media Prima did so as part of its television revamp which saw its channels aligning with a specific core audience. Korean and English programmes aired on the channel were then transferred to the NTV7, which also revamped on the same day to serve the "Modern Malaysia" audience.

From 31 December 2018, Media Prima made a major restructuring overhaul among all of its channels, as well as few rumoured job losses. Tanyalah Ustaz and Indonesian dramas were moved to the main TV3 so they can extend CJ Wow Shop's airtime at 6.00 AM to before afternoon news (excluding Friday) and 1.30 PM to 8.00 PM. Reruns of axed TV3 and NTV7 shows were also aired TV9 as NTV7 extended the Mandarin variant of CJ WOW Shop's airtime.[49] The teleshopping block became a fully owned subsidiary on 1 November 2020 after the group bought CJ's remaining 49% stake and was rebranded as simply Wow Shop.[50][51]

Discontinuation of news afternoon slot

The afternoon slot of TV9 News aired its final edition on 31 October 2020 and begin to simultaneously broadcast afternoon news from TV3 on the following day.

From 15 to 30 September 2021, according to the viewership statistics from Media Prima Omnia, the viewership share for TV9 has increased from 2% to 15%, making the channel become the second most-watched television station in Malaysia after TV3 (which the viewership share for TV3 is about 17%), together with NTV7, which has the same viewership share of 15%.[52][53]

Discontinuation of Kool 101 simulcast segment

In December 2023, TV9 ended the Kool 101 simulcast segment due to lack of listenership and was replaced by Hot FM at the same schedule time.

Programming

Logo history

See also

References

  1. ↑ "Applications for new TV stations to be vetted more closely". The Straits Times. 23 November 1997. Retrieved 12 December 2023.
  2. ↑ "Third private TV station to go on air in September". New Straits Times. 25 July 2003. Retrieved 10 January 2020.
  3. ↑ Norhafzan Jaafar (25 July 2003). "Medanmas mula siaran ujian Channel 9 awal bulan depan". Berita Harian. Retrieved 10 January 2020.
  4. ↑ Abie Abdullah (13 August 2003). "Channel 9 tawar pelbagai pilihan menarik". Harian Metro. Retrieved 10 January 2020.
  5. ↑ Norzuhaira Ruhanie (13 August 2003). "Channel 9 sees profit in 2004". Business Times. Retrieved 10 January 2020.
  6. ↑ "Logo Channel 9 dilancar". Berita Harian. 13 August 2003. Retrieved 10 January 2020.
  7. ↑ Joe Lee (13 August 2003). "Channel 9 targets young adults". The Malay Mail. Retrieved 10 January 2020.
  8. ↑ Hanisah Selamat (15 August 2003). "Channel 9 sasar generasi muda". Berita Harian. Retrieved 10 January 2020.
  9. ↑ "Channel Nine set to rock young viewers". The Malay Mail. 23 October 2003. Retrieved 10 January 2020.
  10. ↑ Hazwani Che Din (15 August 2003). "Tune-in to Channel 9 today". New Straits Times. Retrieved 10 January 2020.
  11. ↑ Joe Lee (15 August 2003). "Check out Channel 9". The Malay Mail. Retrieved 10 January 2020.
  12. ↑ "New TV station urged to help the young". New Straits Times. 14 August 2003. Retrieved 10 January 2020.
  13. ↑ Rozana Sani (14 August 2003). "Channel 9 makes digital TV broadcasting push". Computimes. Retrieved 10 January 2020.
  14. ↑ "Channel 9 delays tune-in exercise". New Sunday Times. 17 August 2003. Retrieved 10 January 2020.
  15. ↑ "Channel 9 delays tuning-in exercise". The Malay Mail. 19 August 2003. Retrieved 10 January 2020.
  16. ↑ "Siaran percubaan Channel 9 ditunda". Berita Minggu. 24 August 2003. Retrieved 10 January 2020.
  17. ↑ "Channel 9 on air in the Klang Valley". New Straits Times. 5 September 2003. Retrieved 10 January 2020.
  18. ↑ M.K. (14 October 2003). "Channel 9 transmission quality still poor". New Straits Times. Retrieved 10 January 2020.
  19. ↑ Khairull Azleyana Ishak (31 October 2003). "Channel 9 mula perluas siaran". Berita Harian. Retrieved 10 January 2020.
  20. ↑ Sheela Chandran (10 September 2003). "Smooth Start for Channel 9". The Star Online. Retrieved 31 December 2013.
  21. ↑ Hanisah Selamat (1 November 2003). "Segalanya berbeza di C9". Berita Harian. Retrieved 10 January 2020.
  22. ↑ Chow Ee-Tan (29 October 2003). "Channel 9 knows its niche". The Malay Mail. Retrieved 10 January 2020.
  23. ↑ Sheela Chandran (13 August 2003). "Channel 9 to start trial broadcast on Friday". The Star Online. Retrieved 31 December 2013.
  24. ↑ "Derma Telekanser 30 sen melalui SMS di Channel 9". Harian Metro. 24 October 2003. Retrieved 10 January 2020.
  25. ↑ "Makna takes Telekanser to Channel 9". New Sunday Times. 26 October 2003. Retrieved 10 January 2020.
  26. ↑ "Better Channel 9 reception". New Straits Times. 1 December 2003. Retrieved 12 January 2020.
  27. ↑ "Channel 9 in talks with Astro". The Malay Mail. 22 January 2004. Retrieved 12 January 2020.
  28. ↑ "Channel 9 expands coverage to five more States". New Sunday Times. 25 January 2004. Retrieved 12 January 2020.
  29. ↑ Hanisah Selamat (27 January 2004). "Channel 9 perluas liputan tiga lagi negeri". Berita Harian. Retrieved 12 January 2020.
  30. ↑ Zulkifli Othman (18 May 2004). "Thr.fm takes over Channel 9 operations". Business Times. Retrieved 13 January 2020.
  31. ↑ "THR.FM peroleh majoriti hak milik Ch-9". Harian Metro. 19 May 2004. Retrieved 13 January 2020.
  32. ↑ "THR.FM merges with Channel 9". The Malay Mail. 19 May 2004. Retrieved 13 January 2020.
  33. ↑ Rudy Imran Shamsudin (21 May 2004). "THR.fm ambil alih C9". Harian Metro. Retrieved 13 January 2020.
  34. ↑ Muhd Izawan Baharin; Marlia Mohamed (23 June 2004). "Iklan lebih murah". Harian Metro. Retrieved 12 January 2020.
  35. ↑ "Channel 9 tawar kadar terendah iklan televisyen". Berita Harian. 6 August 2004. Retrieved 13 January 2020.
  36. ↑ "Now everyone can Advertise". Sunday Mail. 1 August 2004. Retrieved 13 January 2020.
  37. ↑ "Treats aplenty on Channel 9". New Sunday Times. 27 June 2004. Retrieved 12 January 2020.
  38. ↑ Nurulhisham Abdul Latiff (29 June 2004). "Channel 9 cita rasa untuk semua". Berita Harian. Retrieved 12 January 2020.
  39. ↑ "Channel 9 tambah alat pemancar". Harian Metro. 5 July 2004. Retrieved 12 January 2020.
  40. ↑ Nor Akmar Samudin (10 July 2004). "Channel 9 lancar Seputar Malaysia". Harian Metro. Retrieved 12 January 2020.
  41. ↑ Hizreen Kamal (21 July 2004). "RTM's English news now on Channel 9". New Straits Times. Retrieved 13 January 2020.
  42. ↑ "No decision on Channel 9 sale yet: Owner". Business Times. 25 January 2005. Retrieved 13 January 2020.
  43. ↑ "Rashid nafi jual Channel 9". Berita Harian. 25 January 2005. Retrieved 13 January 2020.
  44. ↑ "Laporan penjualan Channel 9 hanya spekulasi". Harian Metro. 25 January 2005. Retrieved 13 January 2020.
  45. ↑ "Channel 9 owner: No decision on sale yet". The Malay Mail. 25 January 2005. Retrieved 13 January 2020.
  46. ↑ "Kerajaan lulus Channel 9 rehat setahun". Berita Harian. 26 January 2005. Retrieved 13 January 2020.
  47. ↑ Anida Salwani Abdul Hadi (11 June 2005). "Media Prima beli Ch-9 Media RM40.61j". Berita Harian. Retrieved 13 January 2020.
  48. ↑ "CJ WOW SHOP mula 1 April". Harian Metro. 1 April 2016. Retrieved 6 April 2016.
  49. ↑ CJ WOW SHOP to Extend All-New Mandarin Segments on ntv7
  50. ↑ Janice Tan (30 October 2020). "Media Prima's CJ Wow Shop undergoes brand refresh, unveils online avatar". Retrieved 1 November 2020.
  51. ↑ Janice Tan (2 September 2020). "Media Prima buys remaining CJ Wow Shop stake to strengthen home shopping arm". Marketing Interactive. Retrieved 1 November 2020.
  52. ↑ Badd (20 October 2020). "How hard is it to start a new TV station in Malaysia? Because Sarawak just did that". Retrieved 7 November 2021.
  53. ↑ admin. "Media Prima TV Networks". Omnia. Retrieved 7 November 2021.
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