Nature Valley
Two Oats 'n Honey Nature Valley bars
Product typeGranola bars
OwnerGeneral Mills
CountryUnited States
Introduced1975 (1975)
TaglineWe are better outside
Websitewww.naturevalley.com

Nature Valley is an American brand of snack bars owned by General Mills.

They produce a variety of cereal bars and granola bars. Common bars include: 'Oats and Honey', 'Fruit and Nut', and 'Peanut'. Their selection can be categorised as crunchy bars, protein bars, fruit and nut bars, and various nut bars.[1]

History

Nature Valley first launched with a granola cereal, but after realising that their product could not be eaten outside and on the go, they introduced its granola bar in 1975.[2] The brand later introduced more types of granola bars such as: crunchy, chewy, clusters, nut, yogurt coated and protein packed.[3]

References

  1. "Nature Valley - Granola Bars, Snacks, Nut Bars, Granola, and Protein Bars". www.naturevalley.com. Retrieved 2017-05-04.
  2. "General Mills: Nature Valley". Retrieved 2017-11-08.
  3. "General Mills 150 - Making Food People Love". General Mills 150. Retrieved 2017-11-08.


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