Neale Godfrey
Born
Neale Sheila Godfrey

(1951-03-04) March 4, 1951
West Caldwell, New Jersey, U.S.
Alma materAmerican University
Occupation(s)Financial Author, Television Personality, American Financial Advisor, Personal Finance Columnist, founder of Children's Financial Network, Inc.
Notable workMoney Doesn't Grow on Trees: A Parent's Guide to Raising Financially Responsible Children (book)
Websitenealegodfrey.com

Neale Sheila Godfrey (born March 4, 1951) is an American author. Her books deal with money, life skills, and value issues.[1] One of them, Money Doesn't Grow on Trees: A Parent's Guide to Raising Financially Responsible Children,[2] was a New York Times #1 Best Seller.[3][4] She is currently Executive in Residence at the Columbia Graduate School of Business[5][6] and is a former contributor at Forbes.com.[4][7]

Early life and education

Neale grew up in West Caldwell, New Jersey and graduated from James Caldwell High School in 1969.[8] She then obtained a B.S., cum laude, from The School of International Service at the American University.[9][5][10]

Career

Neale began her career with Chase Manhattan Bank in 1972, joining as one of the first female executives[11] and later became president of The First Women's Bank[10] and founder of The First Children's Bank in F.A.O. Schwarz.[12][13] In 1989, Neale formed her own company, Children's Financial Network, Inc., with a mission to educate children and their parents about money.[14][15][16]

Over the years, Neale has served as a national spokesperson for such companies as Aetna, Microsoft, Coca-Cola, Fidelity, Nuveen.[4] She has also appeared as a financial expert on programs such as The Oprah Winfrey Show,[17][18] Good Morning America, The Today Show, and CNN,[9] as well as in the PBS special, Your Money, Your Children, Your Life.[19][5] Neale is also a former nationally syndicated columnist for the Associated Press.[20]

Neale has served on the White House and governor's Task Forces as well as on the board of directors of New York Board of Trade, UNICEF, University of Charleston, Morris County Chamber of Commerce, UN Women, and the Young Presidents’ Organization (YPO).[21][5]

Books and programs

Neale's most widely read books are "Money Doesn't Grow on Trees: A Parent's Guide to Raising Financially Responsible Children,"[22] that reached #1 on the New York Times Best Sellers list,[18] and "Neale S. Godfrey's Ultimate Kids' Money Book."[23] Other notable titles include Mom, Inc.: Taking Your Work Skills Home, A Penny Saved: Teaching Your Children the Values and Life Skills They Will Need to Live in the Real World, and Money Still Doesn't Grow on Trees: A Parent's Guide to Raising Financially Responsible Teenagers and Young Adults.

Through Neale's guidance, Children's Financial Network produced a national program starting in 2007 entitled LIFE, Inc: The Ultimate Career Guide for Young People.[24] This program, which ran through 2012, served over one million middle school and high school students. The LIFE, Inc. video and program received the Mercury Communications Award. One of her books, ECO-Effect: The Greening of Money,[25] combines economics and ecology to show adults and children how they can save money while saving the environment.[3][18]

Neale was one of the first to develop money curricula for children and young adults, pre-K through high school, entitled The One and Only Common Sense/Cents Series as well as a CD ROM called MoneyTown.[26][3][4] The curriculum was implemented in over 5,000 classrooms across 48 states.[20][27] She has also released three iOS video gaming apps, two hitting #1 in the Educational Gaming Category: GreenStreets: Unleash The Loot! and GreenStreets: Shmootz Happens! Her latest app, GreenStreets: Heifer International, is a collaboration with Heifer International that teaches kids and parents how to connect the virtual and real worlds.[28][29]

Currently, Neale serves on New Jersey's State Employment and Training Commission Council on Gender Parity in Labor and Education as well as New Jersey's Science and Technology Workforce Subcommittee. She serves on the board of advisors of DriveWealth,[30][22] a mobile and global full carrying broker dealer for retail investors, providing a low-cost, easy-to-use investing platform to individuals worldwide. Neale is also a faculty member of the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), and VWise (Veteran Women Igniting the Spirit of Entrepreneurship),[31] operated by the Institute For Veterans and Military Families at the Whitman School of Management of Syracuse University, which offers training to post-9/11 disabled veterans.

Awards

In 2009, Neale was recognized as one of New Jersey's “50 Best Women in Business,”[32] and that same year, she was National Winner of w2wlink's Ascendancy Awards for Business Women.[33] Neale has also been honored with awards such as “Woman of the Year,” “Banker of the Year,” “Child Advocate of the Year,” and the Femme Award from the United Nations.[27] In 2011, she was awarded Garden State Woman of the Year. She was the recipient of United Negro College Fund’s Outstanding Community Service Award in 2012[34] and received the 2013 Women of Influence Award from the Commerce and Industry Association of New Jersey. Also in 2013, Neale graduated from The National Security Seminar at the U.S. Army War College. More recently, Neale earned the Muriel Siebert Lifetime Achievement Award[35] for her trailblazing work on financial literacy and achieved the National Honoree designation from WomenInBusiness.org.[36]

Selected bibliography

  • Godfrey, Neale, Edwards, Carolina, Richards, Tad (1989). Money Doesn't Grow on Trees: A Parent's Guide to Raising Financially Responsible Children. Atria Books. ISBN 0743287800
  • Godfrey, Neale, Richards, Tad (1995). Penny Saved: Teaching Your Children the Values and Life Skills They Will Need to Live in the Real World. Simon & Schuster. ISBN 0684824809
  • Godfrey, Neale, Richards, Tad (1997). Making Change: A Woman's Guide to Designing Her Financial Future. Simon & Schuster. ISBN 068483202X
  • Godfrey, Neale, Randy Verougstraete (1998). Neale S. Godfrey's Ultimate Kids' Money Book. Simon & Schuster Children's Publishing. ISBN 0689817177
  • Godfrey, Neale S., Richards, Tad (2000). Mom, Inc.: Taking Your Work Skills Home. Fireside. ISBN 0684865505
  • Godfrey, Neale, Richards, Tad (2004). Money Still Doesn't Grow on Trees: A Parent's Guide to Raising Financially Responsible Teenagers and Young Adults. Rodale Books. ISBN 9781579548513
  • Godfrey, Neale S. (2009). Eco Effect - The Greening of Money. Children's Financial Network. ISBN 0615357237

References

  1. ↑ "Godfrey, Neale S. [WorldCat.org]". www.worldcat.org.
  2. ↑ New York: Simon & Schuster, 1994. ISBN 978-0-671-79805-5 WorldCat
  3. 1 2 3 "Neale S. Godfrey". Retrieved 2021-05-05.
  4. 1 2 3 4 "Neale Godfrey". HuffPost. Retrieved 2021-05-05.
  5. 1 2 3 4 School, Columbia Business (2015-12-03). "Neale Godfrey". Columbia Business School Directory. Retrieved 2018-01-19. {{cite news}}: |first= has generic name (help)
  6. ↑ "Dumb Questions for Smart People: Teaching Our Kids to Be Financial Geniuses". Wealthsimple. Retrieved 2021-05-05.
  7. ↑ Godfrey, Neale. "Neale Godfrey". Forbes. Retrieved 2018-01-19.
  8. ↑ "Author Neale Godfrey makes James Caldwell High proud", New Jersey Hills, September 23, 2004. Accessed March 28, 2019. "'My parents lived on Forest Avenue in West Caldwell and I attended Lincoln School, Grover Cleveland Junior High and James Caldwell High School. Drama was my passion,' Godfrey said of her high school years."
  9. 1 2 "Neale Godfrey". Forbes Japan (in Japanese). Retrieved 2021-05-05.
  10. 1 2 Cuff, Daniel F. (1988-12-02). "Bank Official to Shift To Children's Finances". The New York Times.
  11. ↑ Sheldone, Michelle (June 1988). "On Neale Godfrey". Spotlight. No. June 1988. p. 72.
  12. ↑ Arias, Ron (18 September 1989). "Amassing a Small Fortune, Neale Godfrey Teaches Thrift at the First Children's Bank". People.
  13. ↑ "A friend at F.A.O. Schwartz". Fortune. 1988-04-11.
  14. ↑ "Children's Financial Network « Get Money Smart". www.getmoneysmart.info. Retrieved 2018-01-23.
  15. ↑ "Neale Godfrey, Financial Literacy Expert". Kiplinger. Retrieved 2021-05-05.
  16. ↑ Sun, By Eileen Ambrose, The Baltimore. "Will giving children an allowance make them smarter about finances?". baltimoresun.com. Retrieved 2021-05-05.{{cite web}}: CS1 maint: multiple names: authors list (link)
  17. ↑ Neale Godfrey (2011-09-15), Neale Godfrey on Oprah 2/23/94, retrieved 2018-01-23
  18. 1 2 3 "Life After Chase: Neale Godfrey". www.chasealum.org. Retrieved 2021-05-05.
  19. ↑ Neale Godfrey (2011-08-18), Neale Godfrey press clips, retrieved 2018-01-23
  20. 1 2 "Author Neale Godfrey makes James Caldwell High proud". Archived from the original on 2019-03-29.
  21. ↑ "Raising Financially Literate Children - YPO". YPO. 2017-06-26. Retrieved 2018-01-23.
  22. 1 2 Norton, Leslie P. "This 7-Year-Old Has Loved Finances Since Age 3. Here's How His Parents Taught Him About Money". www.barrons.com. Retrieved 2021-05-05.
  23. ↑ Neale Godfrey (2013-05-03), Neale Godfrey Training Video - Ultimate Kid's Money Book, retrieved 2018-01-23
  24. ↑ "Life Inc. career guide. Deloitte US". Deloitte United States. Archived from the original on 2015-05-08. Retrieved 2018-01-19.
  25. ↑ Roam2Rome. "Eco-Effect". eco-effect.net. Retrieved 2018-01-19.{{cite web}}: CS1 maint: numeric names: authors list (link)
  26. ↑ WatchMaster (2016-02-06), Money Town - I'm On a Budget!, retrieved 2018-01-23
  27. 1 2 "Neale Godfrey Is Tap Dancing Through The Boardroom | U.S. National Committee for UN Women". www.unwomen-usnc.org. Retrieved 2018-01-23.
  28. ↑ "Green$treet Commons". Green$treet Commons. Archived from the original on 2015-02-07. Retrieved 2018-01-23.
  29. ↑ "New Jersey Viewpoint". ABC7 New York. 2017-02-26. Retrieved 2021-05-06.
  30. ↑ "Neale Godfrey Joins DriveWealth Board of Directors". PRWeb. Retrieved 2018-01-23.
  31. ↑ "Veteran Women Igniting The Spirit of Entrepreneurship (V-WISE)". business.facebook.com. Retrieved 2018-01-23.
  32. ↑ "Countdown to the NJBIZ Best 50 Women in Business event: A look back at the Class of 2009 | NJBIZ". NJBIZ. Retrieved 2018-01-19.
  33. ↑ "w2wlink Announces Ascendancy Award Winners for Business Women. - Free Online Library". www.thefreelibrary.com. Retrieved 2018-01-19.
  34. ↑ "Raising Financially Responsible Children". nealegodfrey.blogspot.com. Retrieved 2018-01-23.
  35. ↑ "Financial Education Grants - New Jersey Coalition for Financial Education". www.njcfe.org. Retrieved 2018-01-23.
  36. ↑ "Women In Business - successful women". womeninbusiness.org. Retrieved 2018-01-23.
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