Networked Insights
TypeVenture
IndustryData analytics
Founded1 January 2006 Edit this on Wikidata
FounderDan Neely
Headquarters
Chicago, Illinois
,
United States
Number of employees
150
Websitewww.networkedinsights.com
Footnotes / references
[1]

Networked Insights Inc. is an analytics software company headquartered in Chicago, IL with additional offices in New York City and Madison. Founded in 2006 by entrepreneur Dan Neely, the company aims to help its customers make marketing and advertising more effective by capturing and analyzing social media conversations from blogs, internet forums, microblogs like Twitter and social networks like Facebook.[2]

Networked Insights’ technology platform, called 'Kairos', includes online analytical processing and social media measurement tools. Its software as a service analytics platform combines user-defined logic with multiple sources of network data and ability for intelligence gathering and analysis across open social media and private customer networks. The Networked Insights platform discerns engagement using semantic analysis around specific topics and themes relevant to a brand, differing from traditional social media monitoring in that it doesn't require users to manually read through content.

References

  1. ↑ Cotton, Delo (29 September 2011), Networked Insights Secures $20 Million in Funding, Advertising Age, retrieved 22 November 2011
  2. ↑ Kanaracus, Chris (27 March 2008), "Service aims to mine social networks for consumer insight", The Washington Post, retrieved 28 October 2009
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.