Nicole LaPointe Jameson
Born (1994-04-11) April 11, 1994
Connecticut, United States
EducationColumbia University (B.A.S.)
OccupationFormer CEO of Evil Geniuses
HonorsForbes 30 Under 30 - Games (2020)
The Root 100 (2020)

Nicole LaPointe Jameson (born April 11, 1994)[1] is an American businesswoman who last served as the CEO of esports organization Evil Geniuses from 2019 to 2023.

Early life and career

A native of Greenwich, Connecticut,[2] LaPointe Jameson attended Columbia University in New York City, graduating in 2016.[3][4] During the summer of her junior year, she received a job offer to join Chicago-based investment firm PEAK6. She worked with several distressed asset businesses for five years before coming across Evil Geniuses, which she described as a "diamond in the rough."[5][6] PEAK6 would later acquire Evil Geniuses in May 2019, installing LaPointe Jameson as the organization's new CEO.[7] This made her the first African American woman to lead a major esports organization.[8] In September 2019, the organization made their return to League of Legends and Counter-Strike: Global Offensive, securing a franchise slot in the League of Legends Championship Series, along with acquiring NRG Esports' CS:GO roster.[9][10] The organization also doubled their staff count and opened new offices in Seattle and Los Angeles within a year of LaPointe Jameson's tenure.[8][11]

LaPointe Jameson was featured in the 2020 Forbes 30 Under 30 under the games category.[12]

In January 2021, Evil Geniuses became the first major esports team to sign a mixed-gender squad for Valorant. In a tweet, LaPointe Jameson stated, "I don’t care where you come from. Nor your creed, gender, religion, class, past industry, or sexual orientation. If you are the best of the best, you have a home here at Evil Geniuses."[13]

In September 2023, after the Valorant team won the Valorant Champions Tour, LaPointe Jameson stepped down from her role as CEO after controversy. [14]

References

  1. ↑ "The Genius Behind Evil Geniuses". Cheddar. December 19, 2019.
  2. ↑ Flowers, Tatiana (September 4, 2021). "Greenwich native 'found a social escape' in gaming. Now she is a CEO in the esports industry". Greenwich Time. Retrieved September 13, 2021.
  3. ↑ "Nicole LaPointe Jameson - 30 under 30". Forbes.
  4. ↑ Beyer, Rebecca (Fall 2020). "This CEO Gives "Evil" a Good Name". Columbia College Today. Retrieved August 21, 2021.
  5. ↑ Patel, Nilay (February 23, 2021). "This 26-year-old CEO is helping esports grow up". The Verge.
  6. ↑ Beyer, Rebecca. "This CEO Gives "Evil" a Good Name". Columbia College Today.
  7. ↑ Fitch, Adam (May 29, 2019). "Evil Geniuses acquired by PEAK6 Investments". Esports Insider.
  8. 1 2 Amenabar, Teddy (July 15, 2020). "Evil Geniuses' new mastermind must reckon with the past to chart a future course". Washington Post.
  9. ↑ "100 People Transforming Business - Nicole LaPointe Jameson". Business Insider.
  10. ↑ Geracie, Nick (September 26, 2019). "Evil Geniuses acquires Echo Fox LCS Franchise Slot; NRG Esports CS:GO Roster". InvenGlobal.
  11. ↑ Hayward, Andrew (November 20, 2020). "Evil Geniuses CEO Nicole LaPointe Jameson on embracing "Evil" and pivoting through pandemic". Esports Insider.
  12. ↑ Perez, Matt; Cai, Kenrick. "30 Under 30 2020: Games". Forbes.
  13. ↑ Fabella, Mika (March 8, 2021). "5 women who are making esports history". ONE Esports.
  14. ↑ Šimić, Ivan (September 1, 2023). "Nicole LaPointe Jameson steps down as CEO of Evil Geniuses". Esports Insider.
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