NEO 10Y
Photo Courtesy of Metro
NEO 10Y in 2015
Born
London, England
NationalityBritish
Known forSpirituality, Consciousness Expansion, Music, Contemporary Art, Contemporary Music, Song Writing Fashion, Political Art, Pop Music, Activism, Public Speaking
AwardsGenArt Prize 2015 at New York Fashion Week, Time Out Magazine's Top 100 Creatives

Nik Thakkar is the non-binary[1] multi-disciplinary recording artist known professionally as NEO 10Y.

Education and early career

NEO 10Y was born and raised in London, where he was classically trained in piano and vocals.[2] He studied Law and French at Cardiff University.[3]

In 2013, he was scouted in Paris by Jean-Paul Gaultier for the eponymous label's AW13-14 digital campaign,[4] did the Art of Packing project for Louis Vuitton,[5] and filmed a short film called An Ode to Oud for Tom Ford.[6]

Career

2013 - 2016: Art and fashion

Thakkar teamed up with London-based designer Ada Zanditon in 2013 to create Ada + Nik, a luxury non binary clothing line featured in London Collections for five consecutive seasons.[7][8] They designed five collections with a typically dark silhouette and had runway shows at London and New York Fashion Weeks.[9]

Rapper Angel Haze, artist and poet Kojey Radical, and comedian Jack Whitehall wore the line, which was praised for making wearable technology aesthetically pleasing.[10] Thakkar was described as “the pop couture poster boy.”[2] He served as a judge for WSGN's Global Fashion Awards and the Fashion Monitor Journalism Awards in 2013.[11][12]

Ada + Nik collaborated with will.i.am to create the world's first camera enabled biker jacket.[13]

2016 to present: NEO 10Y

For his stage name NEO 10Y, Thakkar combined neoteny as a positive force and the significance of number 10 as "rebirth and revolution".[14] He first used it for the dark electronic track he anonymously published in June 2016.[15][16] The song would debut as Amerikkka at a Tom Ford party.[14]

In October 2016, NEO 10Y released "NEO 10Y vs. NIHIL: The Kid That Killed Trump," a three-part music video for his tracks Amerikkka, Janis and Wild West. It caused controversy by using live sex and burning a mask of then-presidential candidate Donald Trump. The artist subsequently received hate mail and FBI reports.[14][17] NEO 10Y's work has been described as "lyrical political activism".[16]

On 10 October 2018, NEO 10Y released dual release of Dopamine and Poems To Fuck To along with two interconnected videos where they show the artist dragging himself into the future as a symbol for humanity's urgent need to evolve to save the planet.[18]

When discussing the meaning of his artist name further, NEO 10Y says “the one and zero in my name is rooted in the fact that ten is the only number where both parts of the binary code are cohesively together demonstrating a sense of togetherness, which is integral to my voice, non-binary nature and artistry. The ultimate balance. Complete. Also, my Sanskrit name is Nikhil which means "complete".[19]

On October 10, 2019, NEO 10Y released the song Stan Yourself along with a music video which were described as "powerful",[20] "glimmering", "seductive"[21] and "a multidimensional, visually engulfing, cohesive cerebral tapestry.”[22]

In 2020, NEO 10Y released four singles, titled ILY, Y, Crackhead Angel and Unrelatable Autosexual to acclaim from Billboard,[23] COLORS,[24] Paper,[25] Gal Dem, Gay Times,[26] Dazed, BBC Radio, Soho Radio and more. The four releases all have the common thread of love energy, universal introspection, curiosity, self realisation through a provocative and cerebral lens.[27]

On January 1, 2021 NEO 10Y released Shortcut To World Peace with a succinct message of love being the shortcut to world peace, and decoding love as a philosophy of non-violence.[28] The intention of Shortcut To World Peace is to "help us manifest freedom, peace and the future that we deserve," according to NEO 10Y in an article for Paper Magazine.[29] The Los Angeles Tribune described NEO 10Y as "A New Wave of Consciousness For An Inclusive Spiritual Revolution".

In 2022, NEO 10Y released 'Spiritual Viagra' and announced their relationship and their “love at first sight” experience which the song and video are based around. [30]

In 2023, NEO 10Y released of their eponymous single, ONENESS (WHO WE ARE) [31]


Musical style and influences

NEO 10Y presented his Amerikkka as "electronic aggression" comparable to Aphex Twin and Squarepusher.[32] Thakkar listed Grace Jones, Elliott Smith, Bob Marley and Zaha Hadid as inspirations for his art.[14]

He also cites Britney Spears, Kurt Cobain, Aaliyah and 2Pac as influences.[33]

Personal life

NEO 10Y has been recognized by Conde Nast's them magazine, as a pioneering queer artist known for incorporating astrology into their music releases.[34]

Activism

In 2015, Thakkar teamed up with All Boxed Up to raise funds to support the Albert Kennedy Trust for homeless LGBTQ youth.[35]

Thakkar attended an anti-Donald Trump Rally in London dressed in his NEO 10Y Mickey Mouse character.[36]

In 2018, Nik was part of a controversial set of episodes for BBC3's ‘Britain’s Most Offended’ TV show as a vegan activist. Equating the slaughter of animals to rape and racism, his arguments brought on a large discussion of the treatment of animals.[37]

In 2018 with the release of NEO 10Y single Dopamine, Nik's hopes for world peace was made more clear in this Gay Times article where he said, “For us to choose love, those of us with voices need to use them to speak up, otherwise there is no point in us having platforms.”[38] Also discussing world peace in Billboard he commented on the song Dopamine "the bridge of the song explains this clearly with, "I am full of hope and all I'm longing for is peace/ So please give me that my friend" is the idea of finding peace within oneself, so that we can find peace as a planet, for humanity overall.[39]

In an interview with Buzzfeed in 2019, Nik spoke out about nude solicitations from an editor at Billboard magazine.[40] This resulted in the editor being fired and a movement within the queer community encouraging other artists to speak up about similar unprofessional behaviour.[41] Billboard released a statement in support of NEO 10Y and other artists.[42]

In March 2019, Nik was featured in a mini documentary about Climate Change Anxiety for BBC Ideas where he stated that at this point in history the onus is on the individual to create action through changes in consumption patterns.[43]

In December 2019, NEO 10Y published an essay titled "Deconstructing “genre” and the bipolar experience of being an independent artist in 2020" in Line of Best Fit where they said,. "I describe my sound as genre-bending, and myself as a post pop*. That’s because “pop” has always visibly been white, blonde and female. In my role in society as a rule-breaker of norms within the arts, I wanted to be that queer, brown, non-binary person who also happens to be a full 360º performer and creator of their universe that deconstructs “pop” for what it traditionally has been seen as: a dated concept built by men who've had authoritative control over what is “popular” since the day that music became a capitalist entity as opposed to, say, the God-given right to create sound that every human should have access to".[44]

2020 saw NEO 10Y fronting the Future Normal campaign for The Vegan Society with their dog, 10 and discussing a conscious future for humanity of non violence.[45]

In 2022, NEO 10Y teamed up twice with animal rights organisation PETA to raise awareness about the leather industry, and also at a “Humane Meat” demonstration to show the hypocrisy of the meat industry in reference to the fallacy of “humane slaughter”.[46] [47]

Awards and recognition

Thakkar won the GenArt Prize together with Ada Zanditon at New York Fashion Week in 2015.[48]

He was included among the one hundred most original and influential people in the UK creative and media industries by Time Out Magazine in 2012[49] and was voted one of the top-five most eligible bachelors of 2017 by the readers of Out Magazine.[50]

Media Appearances

In 2023, NEO 10Y made an appearance in the Channel 4 series "Higher Ground," where he was featured in an episode discussing the topic of manifesting a vegan future before and after consuming magic mushroom psychedelics.[51] This appearance garnered significant attention, resulting in the episode becoming Channel 4's highest-engaged Instagram post ever.[52]

References

  1. ↑ "Non-Binary Fashion and Music Icon NEO 10Y". Almonds Prestige. 2020-11-01. Archived from the original on 2020-11-04. Retrieved 2022-01-22.
  2. 1 2 Turner, Ian Michael (11 July 2013). "Chasseur Interviews Nik Thakkar". Chasseur Magazine. Archived from the original on 12 October 2018. Retrieved 11 August 2017.
  3. ↑ "Student life: how did university help you?". The Telegraph. Archived from the original on 19 September 2016. Retrieved 20 January 2018.
  4. ↑ Hawkins, Shane (9 October 2013). "JEAN PAUL GAULTIER - NIK THAKKAR FACES THE AW13-14 DIGITAL CAMPAIGN". Wonderland Magazine. Archived from the original on 6 August 2019. Retrieved 11 August 2017.
  5. ↑ Cheeseman, Clara. "Louis Vuitton and Nik Thakkar's Packing Essentials". Interview Magazine. Archived from the original on 12 February 2017. Retrieved 11 August 2017.
  6. ↑ Sauvalle, Julien (11 April 2014). "Tom Ford 'An Ode To Oud' Featuring Nik Thakkar". Out Magazine. Archived from the original on 10 August 2014. Retrieved 11 August 2017.
  7. ↑ "Ada + Nik Menswear show report". www.vogue.co.uk. Archived from the original on 14 December 2017. Retrieved 11 August 2017.
  8. ↑ "Ada + Nik Menswear show report". www.gq-magazine.co.uk. Archived from the original on 2017-11-29. Retrieved 2017-08-11.
  9. ↑ "Ada + Nik". vogue.co.uk. Vogue (British magazine). Archived from the original on 2018-01-04. Retrieved 2018-10-12.
  10. ↑ Burn-Callander, Rebecca. "Camera-enabled biker jacket hits Harrods". Telegraph.co.uk. Archived from the original on 12 October 2018. Retrieved 11 August 2017.
  11. ↑ Bowe, Harriet. "The WGSN Global Fashion Awards Announced Judging Panel". The Industry. Archived from the original on 8 January 2014. Retrieved 20 January 2018.
  12. ↑ Bowe, Harriet. "First Ever Fashion Monitor Journalism Awards Winners Announced". The Industry. Retrieved 20 January 2018.
  13. ↑ "Ekocycle and Ada+Nik's Jacket". forbes. Nov 18, 2015. Archived from the original on October 12, 2018. Retrieved October 12, 2018.
  14. 1 2 3 4 Crowley, Patrick. "NEO 10Y Premieres 'Echo Chamber' Video, Talks Kathy Griffin, Lana Del Rey and Importance of Being a Queer Person of Color". Billboard. Retrieved 11 August 2017.
  15. ↑ Sapienza, Ethan (24 June 2016). "Exclusive Track Premiere: 'AMERIKKKA,' NEO 10Y". Interview Magazine. Archived from the original on 22 May 2018. Retrieved 11 August 2017.
  16. 1 2 Moore, Vanessa (10 December 2016). "Masked trip-hop vigilante and lyrical activist: NEO 10Y". XXY Magazine. Retrieved 11 August 2017.
  17. ↑ Moran, Justin. "Anon Artist NEO 10Y Criticizes American Culture in 'The Kid That Killed Trump'". bullettmedia.com. Archived from the original on 14 December 2016. Retrieved 11 August 2017.
  18. ↑ "NEO 10Y Talks Dual Music Video Release". Billboard.
  19. ↑ "The meaning of Thakkar artist name further, NEO 10Y". Billboard.
  20. ↑ "Stan Yourself review". Gay Times. 14 October 2019. Archived from the original on 9 December 2019. Retrieved 7 June 2023.
  21. ↑ "Stan Yourself playlist". gal-dem. Archived from the original on 2023-04-01. Retrieved 2023-06-07.
  22. ↑ "Stan Yourself premiere". Billboard.
  23. ↑ "NEO 10Y Wants To Help You Connect With The Universe". Billboard.
  24. ↑ "NEO 10Y - Y - Song Of The Day". ColorsxStudios. Archived from the original on 2020-12-09. Retrieved 2023-06-07.
  25. ↑ "NEO 10Y Premieres Crackhead Angel Video". Paper. 4 August 2020. Archived from the original on 27 March 2023. Retrieved 7 June 2023.
  26. ↑ "NEO 10Y gets real about self-love on new track Unrelatable Autosexual". Gay Times. 24 October 2020. Archived from the original on 14 August 2022. Retrieved 7 June 2023.
  27. ↑ "Non-Binary Fashion and Music Icon NEO 10Y". almondsprestige.com. Almonds Prestige. Archived from the original on 2020-11-04. Retrieved 2023-06-07.
  28. ↑ "NEO 10Y reveals the secret of world peace in Shortcut to World Peace". out.bg. OUT. Archived from the original on 2022-12-08. Retrieved 2023-06-07.
  29. ↑ "NEO 10Y's Shortcut To World Peace". Paper. 24 January 2021. Archived from the original on 23 November 2022. Retrieved 7 June 2023.
  30. ↑ McCafferty, Kenna (11 November 2022). "Come to God With NEO 10Y's 'Spiritual Viagra'". Papermag. Retrieved 6 September 2023.
  31. ↑ "#RSDailyMusic: Here's What We're Listening to Today". Rolling Stone India. 17 July 2023. Retrieved 6 September 2023.
  32. ↑ "NEO 10Y: AMERIKKKA". Kick Kick Snare. Archived from the original on 14 February 2021. Retrieved 11 August 2017.
  33. ↑ "Britney, Kurt,Aaliyah and 2Pac influences". Gay Times. 10 October 2018. Archived from the original on 12 October 2018. Retrieved 12 October 2018.
  34. ↑ Manzella, Sam (9 March 2023). "Astrology Has Never Been More Popular. Are Queer Artists Consulting the Stars to Pick Release Dates?". them.us. Retrieved 7 September 2023.
  35. ↑ Boardman, Mickey (9 December 2015). "London Man About Town Nik Thakkar Wants to Groom You for a Good Cause". Papermag. Archived from the original on 12 October 2018. Retrieved 11 August 2017.
  36. ↑ "Nik attended an anti-Trump Rally". Gay Star News. Archived from the original on 2018-10-13. Retrieved 2018-10-12.
  37. ↑ "BBC Three". BBC News Online. February 23, 2018. Archived from the original on November 27, 2018. Retrieved October 12, 2018.
  38. ↑ "Nick in interview with gay Times". Gay Times. October 10, 2018. Archived from the original on October 12, 2018. Retrieved October 12, 2018.
  39. ↑ "discussing world peace in Billboard". Billboard.
  40. ↑ "nudes solicitation". BuzzFeed. Archived from the original on 2019-03-27. Retrieved 2019-03-27.
  41. ↑ "NEO 10Y and other artists speak out". Advocate. 21 March 2019. Archived from the original on 27 March 2019. Retrieved 27 March 2019.
  42. ↑ "statement from Billboard in support of artists". billboard.com. Billboard. Archived from the original on 2019-03-27. Retrieved 2019-03-27.
  43. ↑ "climate change". bbc.com. BBC. Archived from the original on 2019-12-10. Retrieved 2023-06-07.
  44. ↑ "Deconstructing "genre"". The Line of Best Fit. Archived from the original on 2021-04-10. Retrieved 2023-06-07.
  45. ↑ "Future Normal". karlismyunkle.com. 8 September 2020. Archived from the original on 15 January 2021. Retrieved 7 June 2023.
  46. ↑ "NEO 10Y: We Can Fashion a Kinder Future". peta.org. 12 January 2022. Retrieved 6 September 2023.
  47. ↑ "'Human Meat' Shocks Local Shoppers on World Vegan Day". peta.org. Retrieved 6 September 2023.
  48. ↑ "Ada + Nik fill us in on their Gen Art 2015 Award win - Notion Magazine". Notion Magazine. 4 September 2015. Retrieved 11 August 2017.
  49. ↑ "The h.Club 100: the winners". Time Out. 2012. Archived from the original on 23 August 2016. Retrieved 20 January 2018.
  50. ↑ "Adam Lambert is the Most Eligible Bachelor of 2017". Out Magazine. 3 March 2017. Archived from the original on 9 October 2017. Retrieved 11 August 2017.
  51. ↑ "Vegan & Meat-Eater Take Magic Mushrooms Before Debate". YouTube. 30 June 2023. Retrieved 7 September 2023.
  52. ↑ "Instagram Post". Instagram. Retrieved 7 September 2023.
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