O Bag
Product typeWatches / Clothing Accessories
CountryItaly (Padova)
Introduced2009 (as Fullspot)
Websitewww.obag.eu

O Bag is an Italian fashion brand established in 2009 under the name Fullspot. Initially, its main focus was producing watches but it has now branched out to bags and a range of fashion accessories. Its products are characterised by minimalist and modular design, allowing for customisation of the product.

Origin

O Bag was founded in 2009 in Padua and its products were first exhibited at the Milan International Exhibition in 2010. O Bag is present in over 50 countries worldwide. After releasing the O clock, O Bag released a pocket watch, the O chive and a range of bags, the O bag.[1] O Bag opened its first branded store in 2011 in Venice.

Source of the 'O'

Every product made by O Bag to date has had an 'O' in front of the product. This comes from the first of O Bag's products which was named the 'O Clock', much like the usual way of expressing the time in English. The company kept the 'O' as a way of identifying its products, much like the 'i' in Apple products.

Products

O Bag developed the O clock in 2010, a watch with a silicone strap and interchangeable faces. The original face of the watch, now called 'O clock Classic' consisted of a plain white face without numbers. The face can be removed from the strap allowing the colour of the strap or face to be changed. There were originally 15 straps[2] but this has grown to 29 which are still in production. O Bag's watch packaging takes inspiration from the tin can, a cylindrical tin with a ring pull. O clock developed into a series with the Tone on Tone range consisting of 21 watch face colours to mix and match with 21 straps making a total of 441 possible combinations with Tone on Tone.[1] Other O clock ranges include Camouflage, 80’ clock, Disney, Gold & Silver, Mirror, Numbers, Flower Power and Safari.[1][3]

In 2011 O Bag released a pocket watch, calling it the O chive. This maintains the minimalist design of the O clock range with a plain white face and the inclusion of a seconds hand. The O chive is made of a soft-touch plastic shell and a white matt-varnished metal chain and clip. There were originally 10 colours [4] but the three 80' clock colours were added, bringing the total to 13. The plastic shell can be removed and replaced with another colour much like the O clock faces. The packaging is based on a shoe polish container.[4]

In 2012 O Bag released the O bag (the product from which the company is now named), which is fully customizable, much like O Bag's previous products. The O bag is made from an elastomeric foam which comes in 20 different colours,[1] most of which derive from the O clock colour range. The bag's handles and interior can be customised with a variety of materials and colours.

O clock Tone on Tone range

Special Editions

O bag collaborated with Disney, developing a range of watch faces with some of Disney's most famous characters.[5]

O clock Classic Face
O chive
O bag Classic

References

  1. 1 2 3 4 Official Website, Retrieved 01-06-2017
  2. ↑ Hypemuch,"Watches 'O Clock 2010 Collection",26-10-2010
  3. ↑ HypeBeast,"O Clock "Numbers" Collection",12-01-2012
  4. 1 2 Professional Jeweller,"O Clock launch contemporary pocket watch",19-12-2011
  5. ↑ Official UK Website, Retrieved 01-06-2017
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