Oliver Peoples
TypeSubsidiary of Luxottica Group S.p.a.
Founded1986
Headquarters
Los Angeles, CA
,
United States
Number of locations
42 retail stores
Key people
Rocco Basilico (CEO)
ProductsEyewear and Sunglasses
Websitewww.oliverpeoples.com

Oliver Peoples is an American luxury eyewear brand established in 1986, and owned by Luxottica.[1] The brand is sold in Oliver Peoples boutiques, online, and in fashion boutiques and department stores throughout the world. Oliver Peoples eyewear is designed in Los Angeles, Italy, and Japan.[2]

History

Oliver Peoples was founded by Kenny Schwartz, Larry Leight and his brother Dennis Leight in 1986.[3] Before they launched the company, Kenny Schwartz and Larry Leight worked as opticians. They would draw glasses on the celebrities in Vogue.[4] In 1984, Leight designed a frame, later named "Identity,"[5] that was fabricated for pop artist Andy Warhol.[6] Warhol wore the glasses for an editorial spread published in the German magazine Männer Vogue in 1987.[7]

In 1986, while Schwartz and the Leight brothers were searching for eyewear brands to stock their new boutique in West Hollywood, California,[8] they purchased a bulk lot of American brand name frames in their original packaging for $5,000 at an auction in Connecticut.[9] While going through the inventory, a receipt was found naming the frames' original owner, Oliver Peoples. The brothers named the company after him.[3]

In 2006, Oakley acquired Oliver Peoples for $46.7 million.[10] In 2007, Oakley was purchased by eyewear giant Luxottica.[11] In 2016, Rocco Basilico became the CEO of luxury eyewear brand, Oliver Peoples. After his first year at the helm, Basilico earned himself a place on the famed Forbes’ ’30 Under 30’ list.[12] To date, Basilico has helped increase Oliver Peoples retail footprint from 14 to 42 global stores.[13]

Film and Television

1991, Oliver Peoples is mentioned in Bret Easton Ellis’ American Psycho. The film adaptation, released in 2000, features Christian Bale in the iconic Oliver Peoples O’Malley frame.[14] The same year, Julia Roberts wears M-4 Sun in Dying Young.

1993, Whoopi Goldbergs wears MP-2 in Sister Act 2: Back in the Habit. Also in 1993, Laura Dern wore Oliver Peoples glasses in Jurassic Park.[15]

1994, Anthony Edwards wears Oliver Peoples (full rim frames, later rimless) throughout his entire tenure on ER.

1997, Bruce Willis wears O’Malley Sun in The Jackal.[16]

1999, Brad Pitt wears Oliver Peoples styles in Fight Club.[17]

2004, Denzel Washington, wears Oliver Peoples in Man On Fire.[18]

2005, Brad Pitt and Angelina Jolie wear Oliver Peoples in Mr. & Mrs. Smith.[19]

2013, James Spader wears Oliver Peoples in the NBC series The Blacklist.[20]

2022, Kevin Costner wears Oliver Peoples in the TV series, Yellowstone.[21]

2022, Theo James and Aubrey Plaza wear Oliver Peoples in the HBO series White Lotus.[22]

2023, Jeremy Strong as Kendall Roy wears Oliver Peoples in the HBO series Succession.[23]

Collaborations

In 1994, Oliver Peoples and Sir Elton John collaborated to create a series of frames with a portion of the proceeds going to the Elton John AIDS Foundation. This marked the first collaboration with the brand.[24]

In 2009, Oliver Peoples collaborated with actress Zooey Deschanel for a signature pair of sunglasses called "Zooey."[25]

In 2012, Oliver Peoples collaborated with the Peck estate to launch the Gregory Peck style inspired by Peck's character in the film, To Kill a Mockingbird.[26]

In 2013, Oliver Peoples collaborated with French women's brand, Isabel Marant.[27]

In 2015, Oliver Peoples collaborated with Rodarte.,[28] Public School.[29] and fragrance brand Byredo.[30]

In 2016, Oliver Peoples collaborated with the luxury fashion label established by Mary-Kate and Ashley Olsen, The Row.[31]

In 2019, Oliver Peoples collaborate with the Grant estate to launch the Cary Grant style inspired by Grant's character in the film, North by Northwest.[32]

In 2020, Oliver Peoples collaborated with premium audio company, Master & Dynamic.[33]

In 2021, Oliver Peoples collaborated with Italian luxury brand, Brunello Cucinelli,[34] and fashion house, Frère.[35]

In 2023, Oliver Peoples collaborated with New York womenswear brand, Khaite.[36]

Boutiques

As of 2022, the brand has 42 stores in North America, Europe, and Asia.[13]

See also

References

  1. ↑ Chad Bray and Elizabeth Paton, >Luxottica, Owner of Ray-Ban, in $49 Billion Merger With Essilor The New York Times 2017/01/16
  2. ↑ Kara Baskin, Oliver Peoples is the latest eyewear retailer to focus on the Prudential Center Boston Globe, May 5, 2017
  3. 1 2 Immediato, Linda (13 February 2013). "Tastemaker: Larry Leight Los Angeles Magazine". Los Angeles Magazine. Retrieved 12 August 2021.
  4. ↑ "Meeting with Larry and Garrett Leight of Mr. Leight". LadyFirst. 9 August 2021. Retrieved 12 August 2021.
  5. ↑ Morales, Noria (8 July 2011). "5 Things You Didn't Know About Oliver Peoples". POPSUGAR Fashion. Retrieved 12 August 2021.
  6. ↑ "How To Become A Master Photographer, According To Albert Watson". British Vogue. 23 May 2021. Retrieved 12 August 2021.
  7. ↑ "A new book celebrates the best of Männer Vogue". Vogue Paris (in French). 1 May 2014. Retrieved 12 August 2021.
  8. ↑ "Oliver Peoples". Sunset Plaza. Retrieved 12 August 2021.
  9. ↑ "Larry Leight". www.thechicgeek.co.uk. 20 September 2010. Retrieved 12 August 2021.
  10. ↑ White, Ronald (February 2006). "Oakley Buys Luxury Eyewear Maker".
  11. ↑ "Oakley To Merge Into Luxottica Group For Us$29.30 Per Share". Luxottica. Retrieved 3 November 2015.
  12. ↑ "2018 30 Under 30: Art & Style". www.forbes.com.
  13. 1 2 Wells, Jonathan. "Rocco Basilico on creating Ray-Ban Stories and the future of wearables". www.thegentlemansjournal.com.
  14. ↑ "Patrick Bateman totally nailed 1980s dressing". British GQ. 21 April 2020. Retrieved 16 March 2023.
  15. ↑ "Jeepers Creepers where'd you get those 'Peoples'?". wcfcourier.com. Retrieved 14 September 2023.
  16. ↑ Rob (6 June 2019). "Movie Wardrobe: Sunglasses Oliver Peoples of the "Jackal" (Bruce Willis) in The Jackal". SeenOnCeleb.com. Retrieved 16 March 2023.
  17. ↑ "Oliver Peoples 523 - Brad Pitt - Fight Club | Sunglasses ID - celebrity sunglasses". www.sunglassesid.com. Retrieved 16 March 2023.
  18. ↑ "Denzel Washington glasses". www.lunigal.com. Retrieved 16 March 2023.
  19. ↑ "Oliver Peoples Nitro - Brad Pitt - Mr. and Mrs. Smith | Sunglasses ID - celebrity sunglasses". www.sunglassesid.com. Retrieved 16 March 2023.
  20. ↑ "Oliver Peoples Clifton - James Spader - The Blacklist". WornOnTV. Retrieved 6 November 2023.
  21. ↑ "John's sunglasses on Yellowstone". WornOnTV. Retrieved 16 March 2023.
  22. ↑ "How to Pack for Sicily, According to The White Lotus Season 2 Characters". Town & Country. 12 December 2022. Retrieved 16 March 2023.
  23. ↑ Rikhy, Trishna. "Kendall Roy's 13 Best Outfits of All Time, Ranked". www.esquire.com.
  24. ↑ "Archived copy". Archived from the original on 6 March 2023. Retrieved 6 March 2023.{{cite web}}: CS1 maint: archived copy as title (link)
  25. ↑ Padilla, Max (15 February 2009). "Oliver Peoples to unveil Zooey Deschanel signature sunglasses". Los Angeles Times. Retrieved 16 March 2023.
  26. ↑ "Peck's Specs: Oliver Peoples Re-Creates The To Kill a Mockingbird Frames". Harper's BAZAAR. 3 June 2011. Retrieved 16 March 2023.
  27. ↑ "Shop Isabel Marant x Oliver Peoples Sunnies Now". Harper's BAZAAR. 21 February 2014. Retrieved 16 March 2023.
  28. ↑ Hoffman, Ellen. "You Can Shop These Sunglasses Straight Off The Runway". www.refinery29.com. Retrieved 16 March 2023.
  29. ↑ "Oliver Peoples Goes to Public School". W Magazine. Retrieved 16 March 2023.
  30. ↑ "Oliver Peoples and Byredo collaborate on sunglasses and scent". FashionNetwork.com. Retrieved 16 March 2023.
  31. ↑ "Have Mary-Kate & Ashley Olsen created the perfect sunglasses?". Vogue France (in French). 5 April 2016. Retrieved 16 March 2023.
  32. ↑ Brookins, Laurie (1 April 2019). "Oliver Peoples Releases Eyewear Inspired by Cary Grant in 'North by Northwest'". The Hollywood Reporter. Retrieved 16 March 2023.
  33. ↑ Lerma, Martin (12 November 2020). "High Style Meets Hi-Fi With the Limited-Edition Oliver Peoples x Master & Dynamic Collection". Robb Report. Retrieved 16 March 2023.
  34. ↑ "Brunello Cucinelli Collaborates With Oliver Peoples to Launch Its First Eyewear Line". Vanity Fair. 22 September 2021. Retrieved 16 March 2023.
  35. ↑ Lei, Angela. "Oliver Peoples Launches Collaboration With FRÈRE In Stunning New Campaign". Forbes. Retrieved 16 March 2023.
  36. ↑ "Khaite x Oliver Peoples Deliver the Ultimate Cool-Girl Sunnies in New Collab". Hypebae. Retrieved 16 March 2023.
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