Oscaro
IndustryRetail
Founded2001 (2001)
FounderPierre-Noël Luiggi
Headquarters
Paris
,
France
ProductsAutomotive parts
Revenue320 M€ (2016)
Number of employees
600 (2017)
Websiteoscaro.com oscaroparts.com

Oscaro is a French e-commerce company founded in 2003. The company specialises in the sale of new and genuine automotive parts from manufacturers and wholesalers. The company is headquartered in Paris and Gennevilliers[1] and operates in France, Spain, Belgium and also in the US.

History

In 2000s, Pierre-Noël Luiggi and Véronique Campbell founded Oscaro.com.[2] Oscaro.com was launched in March 2003 following three years of negotiations with the Economic Interest Grouping to obtain access to their catalogue of products as well as technical data.[3]

In 2005, the company reached million euros in sales revenue. The following year, Oscaro Recambios launched in Spain.

In October 2011, Pierre-Noël Luiggi, founder of Oscaro, was appointed member of the French delegation represented at G20 YES (Young Entrepreneur Summit).[4]

In 2012, Oscaro.com was reported to have 1.46 million unique monthly users according to Médiamétrie, making it the first in its category of French specialised websites.[3]

In October 2015, Oscaro became a shareholder of Temot International, an international buying group specialised in automotive customer service.[5]

In April 2016, Oscaro expanded its services to Belgium, serving primarily its Francophone community.[6]

After opening a research centre in California in 2012, Oscaro launched its website on the US market under the name Oscaroparts.com.[7]

Activity

Oscaro.com specialises in the sale of new and genuine automotive parts from manufacturers and wholesalers. The name OSCARO is a portmanteau of CAR bookended by the letter O, representing two wheels.[8]

With the creation of Oscaro.com, its founder had high ambitions to make the website "the Google of spare auto parts", giving its users access to any spare part they desired.[3]

Since 2008, Oscaro has been affiliated with the Quality Charter of the Federation of E-commerce and Distance Sales.

In June 2016, Oscaro’s online catalog presented 700,000 spare part referrals to its clients[7] from a pool of 150 suppliers.[9] Over 8,000 packages are shipped daily.[10]

As of 2017, Oscaro is a major player in France, Spain, Belgium and the US.

Infrastructure

Since its creation, the company’s administrative centres and warehouses have been based in Gennevilliers. It also serves as a hub for nearly 200 technicians, the purpose of which is to give information to its clients.[3]

Since 2016, Oscaro has expanded to a second warehouse (22,000 m2 in size) in Cergy-Pontoise.[10]

Sponsorships

Luiggi, founder of Oscaro and a Bastia native, has committed to Oscaro’s investment in the region’s sports clubs and associations. Since the company’s formative years, it has been a sponsor of sports teams and sporting events.[11]

References

  1. ↑ "Oscaro loue un site logistique de 22 000 m2 à Cergy !". Apres-vente Auto. 16 January 2016. Retrieved 10 May 2017.
  2. ↑ "Comment Oscaro est devenu le roi de la pièce détachée auto sur le Web". Challenges. 8 October 2014. Retrieved 10 May 2017.
  3. 1 2 3 4 "Oscaro.com, la nouvelle pépite de l'e-commerce français". Les Echos. 21 May 2015. Retrieved 10 May 2017.
  4. ↑ CroissancePlus (27 October 2011). "G20 YES 11 entrepreneurs de CroissancePlus dans la délégation française" (PDF). Archived from the original (PDF) on 22 March 2017. Retrieved 10 May 2017.
  5. ↑ "Oscaro rejoint Temot International". Décision Atelier. 26 October 2015. Retrieved 10 May 2017.
  6. ↑ "La boutique en ligne Oscaro fait son entrée dans le Benelux". AfterSales Magazine. 5 April 2016. Retrieved 10 May 2017.
  7. 1 2 "Oscaro.com veut accélérer son internationalisation". Les Echos. 28 June 2016. Retrieved 10 May 2017.
  8. ↑ "Pierre-Noël Luiggi. Interview by Thomas Sotto. Capital". M6. 23 February 2014. {{cite web}}: Missing or empty |url= (help)
  9. ↑ "Oscaro.com mise sur un système logistique de pointe à l'international". Ecommerce Mag. 17 March 2016. Retrieved 10 May 2017.
  10. 1 2 "Oscaro.com : encore un N°1 mondial à Cergy !". La Lettre de l'Entreprise. 10 April 2016. Retrieved 10 May 2017.
  11. ↑ "Oscaro multiplie les actions de sponsoring". Decision Atelier. October 25, 2013. Retrieved June 2, 2017.
  12. ↑ Fortuneo-Vital Concept. Oscaro sera partenaire de l'équipe française. Ouest-France. November 4, 2015. Retrieved June 2, 2017.
  13. ↑ "Filippi set for fourth WTCC campaign in 2017". Motorsport. January 28, 2017. Retrieved June 2, 2017.
  14. ↑ "4L Trophy : Le célèbre rallye raid fête ses 20 ans !" (Press release). Le Parisien. Retrieved June 2, 2017.
  15. ↑ "First-time NASCAR Cup Series Driver Tommy Regan Confesses: Passion Trumps Everything" (Press release). April 19, 2017. Retrieved June 2, 2017.
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