Osh
Born (1995-08-06) 6 August 1995
London, England
OriginNorbury, London, England[1]
Genres
Years active2017–present
LabelsColumbia Records
Websitewww.oshthisside.com

Osh (born 6 August 1995), also known as Osh This Side, is an English singer and rapper. He grew up singing in his church choir, and learned to play the piano and the violin. As a teenager, he concentrated on sports, receiving a football scholarship and pursuing sports to degree level. But his love for music won out. In the summer of 2017, he released his debut single "Will You", followed by a series of Instagram freestyles.

Osh gained notoriety with his cover of Burna Boy's "Yé", which he released on Instagram and Twitter titled "My Yé Is Different". Osh's title phrase from the beginning of the video, 'My Yé is different to your Yé', became a viral meme.[2] Many interpreted it to mean either superiority, or just 'my vibe is different from yours'. Specifics aside, Osh's viral remix helped touch off much discussion of how such releases can influence the originals' popularity as they gain their own, and related questions around influence and originality.[3]

The track led to a live appearance singing on the London Eye for BBC Radio 1Xtra.[4][5]

Osh signed with Columbia Records in November 2018[6] and the single was released on 16 November.

References

  1. ↑ "Osh chats why his Yé Is Different, record deals and does he have a bae? - GASWORKS". Boiler Room on YouTube. 29 November 2018. Retrieved 26 February 2020.
  2. ↑ Elshemi, Amira (17 November 2018). "OSH FINALLY RELEASES 'MY YE IS DIFFERENT' AFTER VIRAL VIDEO". The Linkup. Retrieved 21 November 2018.
  3. ↑ Ozcelik, Diren (17 November 2018). "Will viral remixes someday supersede their originals?". Phaser Magazine. Retrieved 21 November 2018.
  4. ↑ Britton, Luke Morgan (8 November 2018). "9 of the biggest viral hits in 2018". BBC. Retrieved 15 November 2018.
  5. ↑ Adesina, Precious (8 November 2018). "We Tried to Get Osh to Explain "My Yé Is Different to Your Yé"". Noisey. Retrieved 15 November 2018.
  6. ↑ "Singer Who Went Viral On Social Media Signs Record Deal". Voice. 11 November 2018. Retrieved 15 November 2018.


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