PM2FGR
Broadcast areaJabodetabek and surrounding regencies
Frequency106.6 FM
Branding106.6 Celebrities Radio
Programming
Language(s)Indonesian
FormatTop 40/CHR, Infotainment, Jazz
Ownership
OwnerMNC Radio Networks (via iNews Media Group)
OperatorPT Radio Sabda Sosok Sohor
97.1 RDI, MNC Trijaya 104.6 FM, 88.4 Okezone Radio
History
First air date
As DMC: unknown

As S Radio: mid 1990s
As Muara Radio: 1996
As M Radio: December 2001
As V Radio: 14 February 2002

As Celebrities Radio: 1 July 2014
Last air date
As S Radio: 1996

As Muara Radio: early 2001
As M Radio: December 2001

As V Radio: 30 June 2014
Technical information
ClassB
ERP(estimated) 60 kW
HAAT(estimated) 288 m
Links
Websitehttp://vradiofm.com

PM2FGR (106.6 FM), on-air name 106.6 Celebrities Radio, is a radio station in Jakarta, Indonesia. Celebrities Radio focused on 90s music, although 2000s and 2010s songs are also played in weekdays. MNC Networks owns this station.[1]

History

This radio started with DMC Radio branding until mid 1990s. Later, this radio rebranded as S Radio, focusing at celebrity news and infotainment format like 101.1 Showbiz Tsismis in Manila at that time.[2] S Radio's music was similar with Prambors and CHR stations at the time. S Radio was mentioned in Jakarta Undercover 2 book, popular book that revealed Jakarta's nightlife at that time.[3]
Later in 1996, Muara Radio acquired this frequency with its dangdut music format. Muara Radio abandoned this format in 2001, rebranded into 106.6 M Radio (initial of Muara) with no dangdut music. In 2001, MNC Networks acquired the station to replace Women Radio (PM2FGF) that was leased to non-group owner.[4]

V Radio Era

At the first 6 years, V Radio focused on content for women, hence its tagline "The voice of inspiring woman". Some programs related to women and mothers were held, including talks and off-air activations.
In 2008, V Radio changed its tagline as Lagu Hitsnya Beda due to playlist focus to 80s and 90s song, also started targeting men in its programming. V Radio was the first to reborn slow adult contemporary radio in Jakarta, after Delta FM's re-branding, followed by Kis FM. Unlike its rival Most Radio which played 80s, 90s with some rock, metal and Camajaya with some rock and roll, country, oldies, 00s and 60s-70s, V Radio focused on slow and relaxing music, also plays 2000s and 2010s music on the weekdays.

Facilities

V Radio's office is in MNC Tower, Jl.Kebon Sirih No.17-19, Menteng, Central Jakarta. Its transmitter is possibly in Kebon Jeruk, West Jakarta, sharing the same site with RCTI transmitter. As the result, V Radio possibly has the highest HAAT in Jakarta. Although the transmitter is there, the radio is licensed in East Jakarta due to S Radio's office in that city.

Slogans

As DMC Radio Action

  • Station For The Nation

As S Radio

  • Jakarta Infotainment Station

As Muara FM

  • Jakarta One Stop Dangdut Station

As V Radio

  • The Voice Of Inspiring Women (2002-2007, 2013-2014)
  • Lagu Hitsnya Beda (Song Hits Is Different) (2008-2013)

As Celebrities Radio

  • Info Hiburan Terhangat (Hottest Entertainment Information) (2014-)

Jingles

V Radio Using the Jingles from Reelworld since year 2002

  • 106,6 V Radio
  • Station For Modern Women, V Radio

References

  1. ↑ "Ultah ke-6, V Radio Fokus Sajikan Musik Era 80-90an : Okezone Celebrity". Celebrity.okezone.com.
  2. ↑ Ricky (12 March 2013). "Radio Branding Materials: Sticker - S Radio 107.9 FM Jakarta (awal 2000an)". Radiobrand,aterials.blogspot.com.
  3. ↑ Emka, Moammar (1 December 2003). Jakarta undercover 2: Karnaval malam. ISBN 9789793600000.
  4. ↑ "The Beginning of Out Performance" (PDF). Webclient.okezone.com. 2010. Retrieved 20 May 2018.

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