A Sub Above, LLC
Jersey Mike's Subs
TypePrivate
IndustryRestaurants
GenreFast Casual
Predecessor
  • Mike's Submarines
Founded1956 (as Mike’s Submarines) in Point Pleasant, New Jersey
1975 (as Jersey Mike’s)[1]
FounderPeter Cancro[2]
HeadquartersManasquan, New Jersey, U.S.
Number of locations
Increase 2,557 [3] (2023)
Area served
  • United States
  • Canada
  • Mexico
Key people
  • Peter Cancro (CEO/Founder)
Products
RevenueSteady US$974.1 million (2021)[4]
Number of employees
19,000 (2021)
Websitewww.jerseymikes.com

A Sub Above, LLC, doing business as Jersey Mike's Subs, is an American submarine sandwich chain headquartered in Manasquan, New Jersey. The Jersey Mike's franchise has about 2,000 locations.[3] Outside of the United States, there are two locations in Ontario, Canada; (London and Kitchener) and one location in Guadalajara, Jalisco, Mexico.

History

In 1971, at age 14, Peter Cancro of Point Pleasant Beach, New Jersey, took a part-time job at Mike's Submarines, a neighborhood sandwich shop in the adjacent borough of Point Pleasant, at 1009 Trenton Avenue. The eatery, founded in 1956, was only a few blocks west of Point Pleasant Beach High School, and then on its third owner. When the shop went up for sale again in 1975, Cancro's mother suggested he buy it. With help from a high school football coach who was also a banker, Cancro, then 17 and a high school senior, pulled together $125,000 in three days.[5][4][6] Today, Cancro is the owner and CEO of the company.

Cancro began franchising the restaurant in 1987. By 2014, it had 750 locations, with an additional 650 in some stage of development.[7] In 2015, 197 new locations opened and the total number of Jersey Mike's locations exceeded 1,000.[8] Jersey Mike's locations are gaining a larger presence on the West Coast, particularly Southern California. The original Jersey Mike's location on Trenton Avenue is still used as a training center for the company.

Products

Like the original 1956 Mike's store, each Jersey Mike's Subs restaurant serves submarine sandwiches, which were made to order with slicing the meats and cheeses as needed. Each sandwich sub consisted of sliced onions, shredded lettuce, tomatoes, oregano, salt (spices) and a mixture of red wine vinegar and olive oil. There is also a signature cherry pepper relish.

A "Jersey Shore's Favorite"—provolone, ham, and cappacuolo—on white bread

Some Jersey Mike's locations also serve various breakfast sandwiches during the morning hours, including sandwiches made with pork roll, a New Jersey product.

Advertising

Beginning in September 2022, Jersey Mike's featured actor Danny DeVito, who grew up a few miles away from the original Jersey Mike's, in a series of radio and television commercials as the company's first celebrity spokesman.[9][10]

See also

References

  1. ↑ https://www.inc.com/dave-schools/how-jersey-mikes-ceo-turned-125000-into-1-billion.html
  2. ↑ "Peter Cancro, Jersey Mike's Franchise Systems Inc: Profile and Biography". Bloomberg.com. Retrieved 2022-11-26.
  3. 1 2 "Jersey Mike's Subs location count". Entrepreneur. Retrieved 2022-01-26.
  4. 1 2 Schools, Dave (2018-03-15). "How Jersey Mike's CEO Turned $125,000 Into $1 Billion". Inc. Retrieved 2022-01-26.
  5. ↑ https://www.restfinance.com/rfdc/speakers/2022/peter-cancro-founder-ceo-jersey-mikes-subs/article_ea4cf358-ec10-11ec-9bfc-2f9fe84cbf24.html
  6. ↑ "The Boss: Lessons From the Sub Shop". The New York Times. 2010-06-05. Retrieved 2022-01-26.
  7. ↑ Kulikowski, Laurie (2014-02-25). "Jersey Mike's Subs Is Revving Up for Franchise Expansion". TheStreet. jerseymikes.com. Retrieved 2022-01-26.
  8. ↑ "Jersey Mike's Finishes 2015 with Strong Unit Growth". QSR magazine. 2016-01-26. Retrieved 2022-01-26.
  9. ↑ Shaw, David."DeVito! Although He Has a Penchant for Dark Comedies, Actor-Director Danny DeVito Is Serious About His Craft, His Family and His Cigars" Archived 2007-04-04 at the Wayback Machine, Cigar Aficionado profile, accessed May 2, 2007. "Danny DeVito was born in 1944 in the shore town of Neptune, New Jersey—hence the name of his production company—and raised in neighboring Asbury Park, the youngest of five children (two of whom died before he was born)."
  10. ↑ "Campaign Trail: Jersey Mike's Subs serves up authenticity with Danny DeVito". Marketing Dive.
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