Pinoy Box Office
Una Ka Rito
CountryPhilippines
Broadcast areaWorldwide
NetworkViva Networks
Programming
Language(s)Filipino
English
Picture format480i (SDTV) 1080i (HDTV)
Ownership
OwnerViva Communications
Sister channelsViva Cinema
TMC
Sari-Sari Channel
K Movies Pinoy
Viva TV Plus
History
LaunchedMay 6, 1996 (1996-05-06)
Former namesViva Cinema (1996-2003)

Pinoy Box Office (PBO; stylized in lowercase as pbo) is a Philippine pay television film channel owned by Viva Communications. Its programming consists of films produced and distributed by Viva Films.[1] Aside from films, PBO occasionally plays music videos from recording artists under Viva, concerts of its artists, and some original TV series and a few talk shows (including Anong Ganap ) exclusive to the channel and Island Living.

Former PBO logo used from August 1, 2003 to February 28, 2015
Former PBO logo used from March 1, 2015 to October 18, 2020

History

Plans to launch the channel were unveiled in December 1994, with the launch date set to somewhere between June and August of 1995. It would be broadcast using the then-new AsiaSat 2 satellite. Star and Viva would co-produce 130 new titles a year.[2]

The channel was originally launched as Viva Cinema on May 6, 1996, in partnership between Viva Entertainment in the Philippines and Star TV (later simply rebranded as Star in 2001) in Hong Kong.[3]

On July 10, 2003, Star announced that the joint venture with Viva Entertainment would not be renewed, meaning Viva Cinema would be closed down on July 31, 2003. On August 1, 2003, Viva Cinema was rebranded as Pinoy Box Office.[4]

On August 1, 2021, after Viva TV was renamed as Viva Cinema, PBO carries the films that Viva produced since 1996 (in August 2023 Produced since 1998). In the coming years, it is set to broadcast only the movies they produced from 2001 onwards.

Movie Jocks

See also

References

  1. ↑ "Pinoy Box Office". pbo.com.ph. Retrieved May 5, 2023.
  2. ↑ "Star to launch Filipino film service". Business Times. December 8, 1994. Retrieved December 23, 2023.
  3. ↑ "Kissanime". Retrieved May 18, 2023.
  4. ↑ "Pinoy Box Office". www.pbo.com.ph. Retrieved August 12, 2023.
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