Pistis Ghana Ltd
TypePrivately held
IndustryFashion
Founded2008 (2008)
FounderKabutey and Sumaiya Dzietror
HeadquartersAccra, Ghana
Products
Number of employees
60 (2020)

Pistis Ghana is a Ghanaian fashion brand based in Accra. It was founded by husband-and-wife duo Kabutey and Sumaiya Dzietror in 2008 after graduating from Joyce Ababio's Vogue Style School of Fashion and Design.[1][2]

Pistis means "faith" in Greek.[3] They are famous for making designs for Ghana's second lady, Samira Bawumia, in modern Kente dresses.[4][5][6]

History

In 2008, Sumaiya Mohammed and Kabutey Dzietror, who had recently graduated from the Joyce Ababio College of Creative Design (Vogue Style), founded Pistis after finding common ground in fashion and design as students.

The fashion house started at East Legon in Kabutey Dzietror's family home and after two years set up a front boutique to attract clients. Pistis Ghana became famous for their hand-beaded bridal gowns and infusion of African wax fabrics and kente in clothes for Ghanaian woman.

Notable designs

On 7 January 2017, Samira Bawumia attended the inauguration of Nana Akufo-Addo and wore a Northern Kente dress from Pistis that went viral.[7] The viral garment brought national attention to the young business and was also massively copied by other tailors.[8][9][10]

Another design that paid tribute to Bawumia's Fulani heritage on Ghana's Independence Day has drawn considerable admiration[11]

They have also designed for a number of celebrities, corporate executives and public figures including Naomi Campbell,[12] Charlotte Osei, Naa Ashorkor,[13][14]Eve, Josleyn Dumas,[15] Yvonne Okoro,[16] Valerie Lawson, Berla Mundi,[17][18] and Ghana's current First Lady, Rebecca Akufo-Addo.[19]

Fashion shows

Pistis was the first Ghanaian fashion brand to showcase at the Runway Dubai Season III.[20] They have also shown their designs at Glitz Africa Fashion Week 2013, Radiance Bridal Show and the Vlisco Fashion Show in Ghana.[21] They were participants at the Africa Fashion Show in Geneva.[22]

In addition, Pistis has had the opportunity to dress the finalists for the Miss Malaika Ghana for 2012, 2013, and 2014 seasons.[23][24][25]

At the visit of Prince Charles and Camilla, Duchess of Cornwall to Ghana, the government of Ghana organised a royal banquet and fashion show in their honour. Pistis was chosen as part of a number of Ghanaian and British Ghanaian designers to showcase at the show.[26][27][28][29]

Philanthropy

During the peak of the COVID-19 pandemic, Pistis along with Naa Ashorkor donated 1000 face masks to porters in the Madina as part of its social responsibility.[30]

Awards

Red Carpet Designer of the Year - Glitz Style Awards[31]

ETV Ghana Designer of the Year 2016[32]

References

  1. ↑ Dadson, Efua (2018-03-08). "Meet PISTIS: The Brand Behind Samira Bawumia's Unique Fashion Styles". Kuulpeeps - Ghana Campus News and Lifestyle Site by Students. Retrieved 2021-03-20.
  2. ↑ "Joyce Ababio College of Creative Design wins Int'l Award". GhanaWeb. 2016-04-21. Retrieved 2021-09-12.
  3. ↑ Team, I. A. (2016-10-31). "A MEETING WITH PISTIS, PIONEERING GHANAIAN FASHION HOUSE". Inspire Afrika. Retrieved 2021-03-20.
  4. ↑ Entsie, Berlinda (2020-05-26). "5 times Ghanaian designer, Pistis styled Samira Bawumia in gorgeous dresses". Pulse Ghana. Retrieved 2021-03-20.
  5. ↑ "6 places to get luxurious wedding gowns in Ghana". Pulse Ghana. 2019-10-15. Retrieved 2021-09-12.
  6. ↑ "Pistis Ranked as 2017 Most Influential Fashion Brand on Social Media". Modern Ghana. Retrieved 2021-09-12.
  7. ↑ "Pistis designed Samira Bawumia's outfit". daily Heritage. 2017-01-11. Retrieved 2021-03-20.
  8. ↑ Abedu-Kennedy, Dorcas (2020-05-29). "5 times Ghanaian designer styled Samira Bawumia in gorgeous dresses". Adomonline. Retrieved 2021-03-20.
  9. ↑ MyNewsGH (2017-02-12). "PHOTOS: Hit or Miss: Lady Copies Samira Bawumia". MyNewsGh. Retrieved 2021-03-20.
  10. ↑ "28 times Ghanaian designers, Pistis & Stylista Ghana styled Samira Bawumia in gorgeous dresses". Wedding Digest Naija Blog. 2020-05-29. Retrieved 2021-03-20.
  11. ↑ admin (2019-03-07). "Can we begin to talk about how Samira Bawumia glowed in a Pistis dress at Ghana's 62nd Independence Parade". Bra Perucci Africa. Retrieved 2021-03-20.
  12. ↑ "Supermodel Naomi Campbell returns to Ghana". GhanaWeb. 2019-11-19. Retrieved 2022-03-11.
  13. ↑ Entsie, Berlinda (2021-07-06). "Naa Ashorkor just took traditional attire to the next level with this sensational outfit". Pulse Ghana. Retrieved 2021-09-12.
  14. ↑ Portia, Arthur (2019-12-04). "5 times Ghanaian designer, Pistis styled Naa Ashorkor in gorgeous dresses". Pulse Ghana. Retrieved 2022-03-11.
  15. ↑ "How Joselyn Dumas dazzled at Potato Potahto world premiere". GhanaWeb. 2018-01-02. Retrieved 2021-09-12.
  16. ↑ "The Okoro Sisters Nailed It at Ghana Women of the Year Honours | News Ghana". NewsGhana. Retrieved 2021-09-12.
  17. ↑ "Dress Change: Pick Your Favourite Berla Mundi Look At 2018 Ghana Music Awards #VGMA2018 - Ameyaw Debrah". 2018-04-15. Retrieved 2022-03-11.
  18. ↑ Style, BellaNaija (2018-04-16). "BN Style Spotlight: Berla Addardey as Host of #VGMA2018". BellaNaija. Retrieved 2022-03-11.
  19. ↑ Portia, Arthur (2019-12-04). "5 times Ghanaian designer, Pistis styled Naa Ashorkor in gorgeous dresses". Pulse Ghana. Retrieved 2021-03-20.
  20. ↑ "Runway Dubai Fashion Show Is Back In The Middle East". ewmoda. 2017-10-31. Retrieved 2021-03-20.
  21. ↑ Obiuwevbi, Jennifer (2014-03-20). "Ghana's Pistis presents 4 Glamorous Spring/Summer 2014 Collections – Exclusive, Resort, Melange & Nuptials". BellaNaija. Retrieved 2021-03-20.
  22. ↑ "An African Summer In The Alps - Forbes Africa". Retrieved 2021-09-12.
  23. ↑ Turkson, Ewurabena (2010-07-30). "Peep Behind Miss Malaika". Modern Ghana. Retrieved 2021-03-20.
  24. ↑ Oluwakemi, Abigail. "VIDEO: Ghana's Pistis Presents 4 Glamorous Spring/Summer 2014 Collections – Exclusive, Resort, Melange & Nuptials - FashionGHANA.com: 100% African Fashion". Retrieved 2021-03-20.
  25. ↑ Online, Peace FM. "Fund Raising Fashion Show On Miss Malaika". Peacefmonline - Ghana news. Retrieved 2021-03-20.
  26. ↑ "Prince Charles in Africa: A royal visit to a land of princes and chiefs". BBC News. 2018-11-07. Retrieved 2021-03-20.
  27. ↑ Chilton, Charlotte (2018-11-07). "The Best Photos From Prince Charles and Camilla's Tour of West Africa". Town & Country. Retrieved 2021-03-20.
  28. ↑ "Edward Enninful Joins The Prince Of Wales And The Duchess Of Cornwall In Ghana". British Vogue. Retrieved 2021-03-20.
  29. ↑ "Photos from the fashion show held in honor of HRH the Prince of Wales and Duchess of Cornwall". Pulse Ghana. 2018-11-08. Retrieved 2021-09-12.
  30. ↑ "Pistis GH donates 1000 face masks to Kayaye - MyJoyOnline.com". Myjoyonline. Retrieved 2021-03-20.
  31. ↑ Obiuwevbi, Jennifer (2015-10-05). "Joselyn Dumas, Yvonne Nelson, Pistis, Becca & More Win at Glitz Style Awards 2015 | View Full Winners List". BellaNaija. Retrieved 2021-09-12.
  32. ↑ "Over 70 Fashion Designers Nominated For 2016 E.Tv Ghana Fashion Awards". e.TVGhana. 2016-11-11. Retrieved 2021-03-20.
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