Pom-Bear
TypeSnack
Inception1987 (1987)
ManufacturerIntersnack
AvailableAvailable
Websitehttps://www.pom-baer.de/, http://www.pom-bear.co.uk/ Edit this on Wikidata

Pom-Bear is a teddy bear shaped potato chip sold under the Chio brand. They are produced by Intersnack in Doetinchem, the Netherlands and are sold in over 30 European countries.[1] They were first introduced in 1987 in Germany where they are known as Pom-Bär and were later introduced to the UK in 1990.[2][3]

Pom-Bear come in three main flavours (original, cheese and onion, and salt and vinegar) as well as other regional varieties. Over the years the brand has also been sold in a variety of limited edition flavours and shapes, including pizza and snowmen.[4][5]

In 2008, the British Consumers Association criticised the smiling bear mascot featured on Pom-Bear packaging for promoting unhealthy snacks to children. The manufacturer responded to growing concerns over unhealthy snacks by reducing the level of unsaturated fat in the product.[6][7]

In 2010, a specially produced advertisement featuring a 3D Pom-Bear was shown before screenings of Shrek Forever After and Toy Story 3.[8]

See also

References

  1. ↑ "Our Brands". Intersnack.
  2. ↑ "About Pom-Bear". Pom-Bear. Intersnack.
  3. ↑ "Our Story". KP Snacks.
  4. ↑ "Pom-Bear's range of Teddy Shaped Potato Snack in Pizza Flavour variety available in United Kingdom". Product Launch Tracker. Datamonitor. October 20, 2011.
  5. ↑ Riley, Lisa (September 15, 2012). "After 22 years, Pom-Bear branches out from teddies with limited edition snowmen". The Grocer.
  6. ↑ Weaver, Matthew. "Call to ban use of cartoons to sell unhealthy food to children". The Guardian. Guardian News and Media Ltd.
  7. ↑ Thomas, Jonathan (September 2010). "Global market review of healthy snacking - forecasts to 2014 - 2010 edition: Industry supply". Just Food.
  8. ↑ "Why brands are going movie mad". The Grocer. October 30, 2010.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.