Postkodmiljonären
Logo
Presented byRickard Sjöberg
Country of originSweden
Production
Production companyWarner Bros. International Television Production
Original release
NetworkTV4
Release26 August 2005 (2005-08-26) 
present
Old logo of Postkodmiljonären
Old titles of Postkodmiljonären
Studio set (empty) used for Postkodmiljonären
Fragment of the show; introducing of two contestants

Postkodmiljonären (English translation: Postcode Millionaire) is a Swedish game show based on the original British format of Who Wants to Be a Millionaire?. The show debuted on 26 August 2005[1] and is hosted by Rickard Sjöberg. It is shown every Friday and Saturday from 7:30 PM to 8 PM (UTC+1) on the Swedish commercial television station TV4. The programme is also combined with a lottery, Svenska Postkodlotteriet (The Swedish Postcode Lottery), in a twice-weekly format. The original format of the show, broadcast between 2000 and 2003, was known as Vem vill bli miljonär? and lacked the lottery tie-in.

The main goal of the game is to win 1 million SEK by answering 15 multiple-choice questions correctly. The more questions the contestant answers correctly, the more money the contestant passively earns. There are a number of lifelines which the participant can use to help them on their journey. There are "guaranteed levels" which guarantee the participant to walk away with a certain amount of money. The participant also has the option of refusing to answer a question and thus walk away with the money the participant has most recently passively or certainly earned. The game ends as soon as the participant either answers a question incorrectly, decides to walk away, or answers the million-SEK question.

Format

The game contains 15 levels, each of which consists of one question. There are three guaranteed levels: 10,000 SEK, 100,000 SEK, and 1,000,000 (1 million) SEK. The contestant begins by deciding whether or not to include the Switch the Question lifeline; if the lifeline is included, the 100,000 SEK level will not be a guaranteed level. The game then begins. Each question has four possible answers. There are three–four lifelines which can be used by the contestant on any question: Fifty Fifty (50:50femtio-femtio), Phone A Friend (ringa en vän), Ask The Audience (fråga publiken), and Switch the Question (byta fråga). Fifty Fifty takes randomly away two of the possible wrong answers, leaving the contestant with only two alternatives. Phone A Friend lets the contestant call a friend to help the contestant with the question. During Phone A Friend, the contestant and the called person have 30 seconds, during which the contestant usually delivers the question and then the called person gives their advice. Ask The Audience asks every person in the studio audience to give their answer to the question, after which the percentage results of each possible answer is displayed. Switch the Question swaps the question for a new one while forcing the contestant to pick an answer to find out the correct answer to the initial question. Each lifeline can only be used once during the course of the entire game. Multiple lifelines can be used on the same question.

Every time the contestant answers a question correctly, the contestant moves one step up in the money tree. If the participant answers the million-SEK question correctly, the game ends and the participant wins the top prize of 1 million SEK and is declared a millionaire. If the contestant wrongly answers a question, the right answer is revealed, the game ends and the contestant walks away with the money value of the most recently cleared guaranteed level. This implies that if the contestant loses before clearing the 10,000 SEK guaranteed level, the contestant walks away empty-handed. If the contestant decides not to answer the question, the game ends and the contestant walks away with the money value of the most recently cleared level and is asked to pick an answer to find out the correct answer to the question. This implies that if the contestant walks away before clearing the first question, the contestant walks away empty-handed.

Occasionally, special episodes are aired where the show invites pairs of Swedish celebrities who play together. However, these pairs don't get to keep their earnings; instead, they are donated to a charitable organization which is chosen by the pair.

Payout structure

Question number Question value (in SEK)
(Yellow zones are the guaranteed levels)
1 1,000
2 2,000
3 3,000
4 5,000
5 10,000
6 20,000
7 30,000
8 50,000
9 75,000
10 100,000*
11 150,000
12 225,000
13 350,000
14 500,000
15 1,000,000

*: Only a guaranteed level if the contestant chooses not to get the Switch the Question lifeline.

Winners

As of 5 February 2023, there have been 13 top-prize winners (one was a pair) in Postkodmiljonären: Per Hörberg,[2] Torgny Segerstedt,[3] Olle Laurell,[4] Jan Sundström,[5] Mattias Österman,[6] Lena Anviken,[7] Birgitta Hedström,[8] the pair Lena Ag and Alexandra Pascalidou, Ylva Orrmell, Marianne Hiller, Ulf Jensen,[9] Eric Forsyth[10] and Jonas von Essen.[11] Forsyth is the youngest winner at 29 years' age.[12] Lena Anviken was the first woman to win the million, and the sixth overall. Overall, there have been eight male winners, four female winners and one pair winner.

This was Jonas von Essen's one million SEK question:

1,000,000 SEK (15 of 15)
Which architect drew the Indian states Punjab's and Haryana's capital city, Chandigarh, which was constructed in the 1950s?
⬥ A: Le Corbusier ⬥ B: Jörn Utzon
⬥ C: Ralph Erskine ⬥ D: Oscar Niemeyer

This was Eric Forsyth's one million SEK question:

1,000,000 SEK (15 of 15)
What is the name of Burma's capital since 2005 when it replaced Rangoon?
⬥ A: Irrawaddy ⬥ B: Naypyidaw
⬥ C: Hkakabo Razi ⬥ D: Htin Kyaw

This was Ulf Jensen's one million SEK question:

1,000,000 SEK (15 of 15)
Who wrote the line "The night is the day's mother, Chaos is neighbour with God" which has given rise to the naming of two of Lars Norén's dramas?
⬥ A: Esaias Tegnér ⬥ B: Hjalmar Gullberg
⬥ C: Erik Johan Stagnelius ⬥ D: Carl Jonas Love Almqvist

This was Marianne Hiller's one million SEK question:

1,000,000 SEK (15 of 15)
Who was the crown princess Victoria's paternal grandfather's paternal grandmother?
⬥ A: Victoria ⬥ B: Sofia
⬥ C: Louise ⬥ D: Margareta

This was Ylva Orrmell's one million SEK question:

1,000,000 SEK (15 of 15)
What of the following best describes a cuckold?
⬥ A: An old fishing tool ⬥ B: A deceived genuine husband
⬥ C: A horizontal beam in a truss ⬥ D: A happy event

This was the pair Lena Ag and Alexandra Pascalidou's one million SEK question:

1,000,000 SEK (15 of 15)
What was the name of the prized horse whose severed head was in the producer Woltz's bed in the movie "The Godfather"?
⬥ A: Rabat ⬥ B: Khartoum
⬥ C: Harare ⬥ D: Pretoria

This was Birgitta Hedström's one million SEK question:

1,000,000 SEK (15 of 15)
What does the Hawaiian word 'wiki' mean, having given the name for the Internet encyclopedia Wikipedia?
⬥ A: Simple ⬥ B: Quick
⬥ C: Knowledge ⬥ D: Little

This was Lena Anviken's one million SEK question:

1,000,000 SEK (15 of 15)
What is visible in the background of da Vinci's famous drawing Mona Lisa?
⬥ A: A curtain ⬥ B: A county
⬥ C: A city ⬥ D: A flock of sheep

This was Mattias Österman's one million SEK question:

1,000,000 SEK (15 of 15)
What was the serial killer John Doe's own deadly sin in the film 'Seven'?
⬥ A: Sloth ⬥ B: Wrath
⬥ C: Envy ⬥ D: Lust

This was Jan Sundström's second one million SEK question (after using Switch the Question):

1,000,000 SEK (15 of 15)
Who was the first woman in space?
⬥ A: Valentina Tereshkova ⬥ B: Valentina Volkova
⬥ C: Valentina Koroljova ⬥ D: Valentina Komarova

This was Olle Laurell's one million SEK question:

1,000,000 SEK (15 of 15)
Which of the following countries does not have a coastline on the Caspian Sea?
⬥ A: Turkmenistan ⬥ B: Kazakhstan
⬥ C: Uzbekistan ⬥ D: Azerbaijan

This was Torgny Segerstedt's one million SEK question:

1,000,000 SEK (15 of 15)
What symbol does Senegal have in the middle of its flag?
⬥ A: Moon ⬥ B: Bird
⬥ C: Cross ⬥ D: Star

This was Per Hörberg's one million SEK question:

1,000,000 SEK (15 of 15)
In what Chinese city can you visit the Terracotta Army that is guarding Qin Shi Huang's tomb?
⬥ A: Nanjing ⬥ B: Beijing
⬥ C: Shanghai ⬥ D: Xi'an

References

  1. "TV4" (in Swedish). Swedish Media Database. 26 August 2005. Retrieved 22 October 2019.
  2. http://www.postkodlotteriet.se/web/file?uuid=1b67615e-8867-4a1e-9f05-60608f10601a&owner=0cb99e51-5437-4792-bc46-2ba92a776ac0
  3. ""Postkodmiljonären" delade ut miljon". SvD.se. 2 March 2008.
  4. "Svenska PostkodLotteriet - Miljonvinnare i PostkodMiljonären". Archived from the original on 2010-08-22. Retrieved 2012-03-09.
  5. http://www.postkodlotteriet.se/Press/2010-12-17-Miljonvinst-i-PostkodMiljonren.htm
  6. "Mattias vann en miljon! - Svenska PostkodLotteriet". Archived from the original on 2012-09-08. Retrieved 2012-03-09.
  7. "Svenska PostkodLotteriet - Lena blev den sjätte miljonären!". Archived from the original on 2013-01-21. Retrieved 2013-01-11.
  8. "Birgitta, 66, tog hem Postkodmiljonen".
  9. "Efter rysaren – här blir Ulf, 67, miljonär".
  10. https://www.aftonbladet.se/nojesbladet/a/560qKe/har-blir-eric-29-den-yngste-miljonvinnaren-nagonsin-i-postkodsmiljonaren
  11. https://www.aftonbladet.se/nojesbladet/a/wAvwML/jonas-von-essen-talang-postkodsmiljonaren
  12. "Här blir Eric den yngste miljonären någonsin i Postkodmiljonären".
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