Prisma Labs
IndustryArtificial intelligence
Founded2016 (2016)
Founders
  • Andrey Usoltsev
  • Alexey Moiseenkov
HeadquartersSunnyvale, California, US
Key people
  • Andrey Usoltsev
  • Alexey Moiseenkov
ProductsPrisma, Lensa
Websiteprisma-ai.com

Prisma Labs is a company based in Sunnyvale, California that launched the Prisma and Lensa apps.[1] It was founded in 2016 by Andrey Usoltsev, Alexey Moiseenkov, and a team of Russian developers.[2][3] Usoltsev is also the CEO.[3] In 2016, the company launched the Prisma app, which uses artificial intelligence to duplicate photos in various artistic styles.[2][1] In 2018, the company launched the Lensa AI app, which is a photo and video editing app.[1] In late November 2022, Lensa's "magic avatars" feature was launched, which, for a fee, uses artificial intelligence and users' uploaded selfies to create portraits of the users in various styles and settings within minutes.[1][4][3] Lensa uses Stable Diffusion, an open source text-to-image model launched by Stability AI in August 2022.[4] The company says it uses user photos to train its AI, and its user agreement states that Lensa can use the photos, videos, and other user content for "operating or improving Lensa" without compensation.[5] The Lensa app has been criticized for producing hypersexualized images of women and girls, including non-consensual pornographic content, a bias not present when processing images of men.[6]

References

  1. 1 2 3 4 Hunter, Tatum (December 8, 2022). "AI selfies — and their critics — are taking the internet by storm". The Washington Post. Retrieved December 9, 2022.
  2. 1 2 Teague, Katie (December 8, 2022). "Lensa AI Selfies: What to Know About the App Everyone's Using". CNET. Retrieved December 9, 2022.
  3. 1 2 3 Malone Kircher, Madison; Holtermann, Callie (December 7, 2022). "How Is Everyone Making Those A.I. Selfies?". The New York Times. Retrieved December 9, 2022.
  4. 1 2 Martin, Saleen (December 8, 2022). "People keep sharing their AI-generated portraits: What to know about Lensa, and why some push back on it". USA Today. Retrieved December 9, 2022.
  5. ↑ Sung, Morgan (December 6, 2022). "Lensa, the AI portrait app, has soared in popularity. But many artists question the ethics of AI art". NBC News. NBC Universal. Retrieved December 9, 2022.
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