Produkt
Birth nameJoseph R. Guerrido
Born (1986-04-10) April 10, 1986
Bronx, New York, U.S.
GenresHip Hop, Rap
Occupation(s)Hip Hop Artist
Years active2005–present
LabelsX Records (2006—Present)
Websiteiamprodukt.com

Joseph R. Guerrido (born April 10, 1986), better known by his stage name Produkt, is a Puerto Rican rapper and songwriter, born in Bronx, New York. He founded his label, Legacy Records Inc., in 2006. Since then, he has released two free mixtapes.[1] He is the first rapper ever to be nominated for more than 3 single-year Underground Music Awards in the UMA's 11-year history.[2]

Career

Produkt is the first rapper to be nominated for 10 single-year Underground Music Awards. In 2014, he set a single-year record by winning three Underground Music Awards, the most in the UMA's 11-year history.[3][4] Produkt's two-year-long ascent to notoriety accelerated when he released two well received singles: "Hold it Down" and "Freak Affair" in 2014. After thousands of downloads and shares on social media sites, "Hold it Down" caught the attention of music critics and in 2014 was nominated as UMA's Video and Song of the Year.[5] Produkt's "Hold It Down" reached No. 9 on Billboard Hot Single Sales.[6][7]

In 2015 Produkt set another major record by becoming the fastest artist to break into the LiveMixtapes top 50 most streamed Indy mixtapes with over 308,000 streams, passing current great artists' debut project like Kendrick Lamar, Shoolboy Q, Logic, Kevin Gates, and many other prominent names in hip hop.

Once just another dealer chasing the good life, Produkt shifted focus solely to his music, writing, and rapping skills following the birth of his daughter. The Hispanic rapper counts Big Pun as his primary influence. Hip hop critics have been quoted as saying: "One listen to his music and it's plain to see that he is a force to be reckoned with," (Yo! Raps) [8] and Hip Hop Lead says: "Produkt is the embodiment of true hip hop".[9]

Following up his 2015 release "In.con.spic.ous" Produkt released "Change The Frequency". The Bronx native held a private listening event sponsored by Respect Magazine on July 26 in the Chelsea section of Manhattan where celebrities and influencers like Tahiry of Love & Hip-Hop came out to support his latest release. The event was hosted by Torae of Sirius XM's Hip-Hop Nation and DJ Envy of The Breakfast Club. It was a huge night for Produkt who shared the emotional experiences that led to the creativity of this project with his guest. From a tumor scare, to his battle with the streets and grind as a rapper, Produkt broke down the meaning of his music and purpose bar for bar.

Mixtapes

List of mixtapes, with year released
Title Album details
'From Flesh To Stone[10]
  • Released: July 6, 2011
  • Label: Legacy Records
  • Format: Digital download
Mantra of a Dealer[11]
  • Released: December 5, 2013
  • Label: Legacy Records
  • Format: Digital download
In.con.spic.u.ous[12]
  • Released: June 16, 2015
  • Label: Legacy Records
  • Format: Digital download|
Change The Frequency
  • Released: August 8, 2017
  • Label: Legacy Records
  • Format: Digital download

Singles

List of singles, with selected chart positions, showing year released and album name
Title Year Peak chart positions Mixtape
US
 US R&B
 US Rap
"Hold It Down" 2013 9[13]—— Mantra of a Dealer

Music videos

Year Song
2011 "Pocket Full of Money"
Produkt featuring Naturally Amazing – "Gone Too Far"
"Quarter Session" featuring J-30
2012 Produkt and Stizzle Stakz – "Hammer Dance Remix"
2013 "Father Forgive Me"
"Come Get Me" (Sequel to "Father Forgive Me")
"Evil"
2014 "Freak Affair"
"Daddy Was A Dope Boy"
"Hold It Down"
"Let It Burn"
"I'm Up"
"Puerto Ricans F#%King Up The V.I.P."
"My Perspective"
"One Shot One Kill"
2015 "All Of Me"
2016 "Ruthless"
2017 "Paradise"

"Mating Season"

"CTF"

"Movement"

"Man Down"

2018 "Married to the Game"

Awards

Underground Music Awards

2014 Won

  • #1 Contender Award
  • Best Male Rapper of the Year
  • The UMA Song of the Year– ("Hold It Down")[4]

All-Star Music Awards

2014 Won

  • Video of the Year("Puerto Ricans F#%king Up The V.I.P.")
  • Artist of the Year

References

  1. ↑ "Best of the Bronx: Rapper Produkt". News 12 The Bronx. Retrieved September 10, 2014.
  2. ↑ "Produkt Bio". ReverbNation. Retrieved March 17, 2016.
  3. ↑ Scooby Wilson. "Produkt – "Hold It Down"". All Hip Hop. Retrieved September 3, 2014.
  4. 1 2 "Underground Music Awards 2014". Underground Music Awards. 2014. Archived from the original on March 30, 2014.
  5. ↑ April Dawn. "Produkt's "Hold It Down" Nominated for Underground Music Award's "Best Video"". The Source. Retrieved September 4, 2014.
  6. ↑ "Produkt's Chart History". Billboard. Retrieved January 1, 2014.
  7. ↑ "Produkt Twitter Status". Retrieved January 2, 2015 – via Twitter.
  8. ↑ "Produkt – Doing It His Way". Yo Raps. Archived from the original on August 17, 2013. Retrieved July 30, 2013.
  9. ↑ "Produkt – Produkt Of My Environment". Hip Hop Lead. Retrieved September 4, 2013.
  10. ↑ "From Flesh To Stone Album Mixtape by Product". Datpiff.com. Retrieved May 8, 2022.
  11. ↑ "Mantra Of A Dealer Mixtape by Produkt". Datpiff.com. Retrieved May 8, 2022.
  12. ↑ PRODUKT – Inconspicuous (June 19, 2015). "PRODUKT – Inconspicuous Mixtape". Indy.livemixtapes.com. Retrieved May 8, 2022.
  13. ↑ "Produkt – Chart history | Billboard". Billboard. Archived from the original on August 27, 2015.
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