Promise
Studio album by
Sade
Released4 November 1985 (1985-11-04)
RecordedFebruary–August 1985
Studio
Genre
Length54:10
LabelEpic
Producer
Sade chronology
Diamond Life
(1984)		 Promise
(1985)		 Stronger Than Pride
(1988)
Singles from Promise
  1. "The Sweetest Taboo"
    Released: 12 October 1985
  2. "Is It a Crime?"
    Released: 11 January 1986
  3. "Never as Good as the First Time"
    Released: 5 March 1986

Promise is the second studio album by English band Sade, released in the United Kingdom on 4 November 1985 by Epic Records and in the United States on 15 November 1985 by Portrait Records. Recording for the album began in February and lasted until August 1985. The band co-produced the album with the same team of producers they worked with on their debut album, Diamond Life, including Robin Millar, Mike Pela and Ben Rogan. The album's title comes from a letter from Sade Adu's father where he refers to the "promise of hope" to recover from cancer.

The album was a commercial success, peaking at number one on both the UK Albums Chart and the US Billboard 200, becoming the band's first album to top both charts. It also reached number one in Finland, the Netherlands and Switzerland, and the top five in numerous countries, including Canada, Germany and New Zealand. The album spawned three singles, including "The Sweetest Taboo", which became a success worldwide.

Background

After studying fashion design, and later modeling briefly, Adu sang backup with British band Pride. During this time she formed a writing partnership with Pride's guitarist and saxophonist, Stuart Matthewman; together, backed by Pride's rhythm section, they began doing their own sets at Pride gigs.[2] In 1983, Adu and Matthewman split from Pride along with keyboardist Andrew Hale, bassist Paul Denman, and drummer Paul Cooke and formed Sade; later that year they got a record deal.[2] Afterwards, Sade released their debut album, Diamond Life, in 1984, which became a success in the United Kingdom and later became a success in the United States following the release of its single "Smooth Operator".[2] Diamond Life has sold over six million copies worldwide, becoming one of the top-selling debut album of the 1980s and the best-selling debut ever by a British female vocalist.[2]

Recording

Between February and August 1985, Sade enlisted the same team of producers they worked with on Diamond Life. The band co-produced Promise with Robin Millar, Mike Pela, and Ben Rogan, the latter of which played a less central role in the production.[3] Some of the album's sessions took place during a two-week sojourn in Provence, utilising an SSL E-series console housed at the barn-shaped, concrete-built Studio Miraval. However, the majority of the album was recorded at Power Plant Studios in London, where the project commenced in February 1985 and concluded seven months later, with the mix being done in the Gallery (Studio Three) located on the top floor, with its 44-channel Harrison MR3.[3] Studio One is where the production team initially listened to several of the songs in demo form, although Pela was at the Royal Albert Hall when he first heard one of the new tracks.[3] Like their debut album, Promise was recorded live, though it featured the use of technology, sampling drums by way of an AMS with a lock-in feature.[3]

The album's lead single was created at Power Plant's Studio One, where a 30 × 25 × 18-foot live area was complemented by a 36-channel Harrison Series 24 console, UREI 813B main monitors and a 24-track Studer A820 recorder running Ampex tape at 30ips.[3] Pela explained the process saying, "We had UREI monitors in all of the rooms so that there was some continuity, and we also had Acoustic Research AR18Ss, which we discovered at that studio and which I've still got a pair of. They were like hi-fi speakers, they only cost about 80 quid, and once we'd started using them the company stopped making them. They were really nice and natural-sounding, not designed to carry super-low heavy frequencies, but absolutely fine."[3]

Release and promotion

The album spawned three singles—"Is It a Crime?", "Never as Good as the First Time" and "The Sweetest Taboo", the latter of which was released as the album's lead single and spent six months on the US Billboard Hot 100.[4] "The Sweetest Taboo" peaked at number five on the US Billboard Hot 100, number one on the US Adult Contemporary chart and number three on the US Hot R&B/Hip-Hop Songs.[5] The second single "Never as Good as the First Time" was released in 1986, reaching number six on the Adult Contemporary chart, number 18 on the Hot Dance Music/Maxi-Singles Sales chart, number eight on the Hot R&B/Hip-Hop Songs chart and number 20 on the US Billboard Hot 100.[5]

Critical reception

Professional ratings
Review scores
SourceRating
AllMusic[6]
Encyclopedia of Popular Music[7]
Pitchfork9.0/10[1]
The Rolling Stone Album Guide[8]
The Village VoiceB[9]

In a contemporary review for Rolling Stone, Anthony DeCurtis felt that "the careful elegance of the production and instrumental settings seems little more than a strategy to conceal the limitations of Sade's vocal range and skills as a song stylist".[10] The Village Voice's Robert Christgau commented, "Even when it's this sumptuous, there's a problem with aural wallpaper—once you start paying attention to it, it's not wallpaper anymore, it's pictures on the wall. And while as a wallpaper these pictures may be something, they can't compete with the ones you've hung up special."[9] Spin said, "Sade is a torch singer without the torch. Her voice has no blood, no guts, and no soul."[11]

Ron Wynn of AllMusic was more positive in his retrospective review, stating that the album was superior to the band's debut and describing Sade as the "personification of cool, laid-back singing", despite "seldom extending or embellishing lyrics, registering emotion, or projecting her voice."[6] In a retrospective review for Pitchfork, Naima Cochrane called Promise "lush and unhurried" and "the ideal second album, firmly establishing the Sade template without retreading the same material of the band's debut." Cochrane felt that "You can wrap yourself up in the music and Adu's soft-touch tone, recall or lament life and love through the lyrics, or fully immerse yourself with both."[1]

Commercial performance

Promise became the band's first album to reach number one on the US Billboard 200, spending two weeks at the top position.[12] By September 1988, Promise had sold one million copies in the United States,[13] and on 23 July 1997, it was certified quadruple platinum by the Recording Industry Association of America (RIAA) for shipments in excess of four million copies.[14] When Sade's sixth studio album, Soldier of Love, topped the Top R&B/Hip-Hop Albums chart in 2010, the group set the record for the longest gap between number-one albums on the chart (Promise and Soldier of Love were separated by 23 years, 10 months and 2 weeks).[15]

Track listing

All lyrics are written by Sade Adu, except "Punch Drunk"

No.TitleMusicProducer(s)Length
1."Is It a Crime?"
Robin Millar6:20
2."The Sweetest Taboo"
Millar4:37
3."War of the Hearts"
  • Adu
  • Matthewman
Millar6:47
4."You're Not the Man"
  • Adu
  • Matthewman
5:10
5."Jezebel"
  • Adu
  • Matthewman
Millar5:29
6."Mr Wrong"
Millar2:51
7."Punch Drunk"HaleMillar5:25
8."Never as Good as the First Time"
  • Adu
  • Matthewman
5:00
9."Fear"
  • Adu
  • Matthewman
Millar4:09
10."Tar Baby"
  • Adu
  • Matthewman
Millar3:58
11."Maureen"
  • Adu
  • Hale
  • Denman
  • Rogan
  • Sade
4:20
Total length:54:10

Notes

  • "You're Not the Man" and "Punch Drunk" are not included on the LP version of the album.

Personnel

Credits adapted from the liner notes of Promise.[16]

Sade

Additional musicians

  • Dave Early – drums, percussion
  • Martin Ditcham – percussion
  • Terry Bailey – trumpet
  • Pete Beachill – trombone
  • Jake Jacas – vocals (tracks 8, 11)
  • Carlos Bonell – guitar (track 9)
  • Nick Ingman – string arrangements (tracks 9, 10)

Technical

  • Robin Millar – production (tracks 1–10)
  • Ben Rogan – production (tracks 4, 8, 11)
  • Sade – production (tracks 4, 8, 11)
  • Mike Pela – production (track 8); mixing (track 11); production engineering (all tracks)

Artwork

  • Toshi Yajima – photography
  • Graham Smith – sleeve design

Charts

Certifications and sales

}

Certifications and sales for Promise
Region CertificationCertified units/sales
Australia (ARIA)[50] Platinum 70,000^
Belgium (BEA)[51] Platinum 75,000[51]
Canada (Music Canada)[52] 2× Platinum 200,000^
Finland (Musiikkituottajat)[53] Platinum 58,935[53]
France (SNEP)[54] 2× Platinum 600,000*
Germany (BVMI)[55] Platinum 570,000[56]
Japan — 200,000[56]
New Zealand (RMNZ)[57] Platinum 15,000^
United Kingdom (BPI)[58] 2× Platinum 600,000^
United States (RIAA)[14] 4× Platinum 4,500,000[59]
Summaries
Worldwide — 9,300,000[59]

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.

Release history

Format Label Date Ref.
LP Epic 1985 [60]
CD Universal Music
Cassette Portrait
CD Sony Music Distribution 1990
BMG / Sony Music Entertainment 2000
LP Epic
MiniDisc

See also

References

  1. 1 2 3 Cochrane, Naima (9 October 2020). "Sade: Promise". Pitchfork. Retrieved 9 October 2020.
  2. 1 2 3 4 "Sade Biography". Rolling Stone. Archived from the original on 4 April 2015. Retrieved 3 March 2015.
  3. 1 2 3 4 5 6 Buskin, Richard (November 2004). "CLASSIC TRACKS: Sade 'The Sweetest Taboo'". Sound on Sound. Retrieved 9 July 2019.
  4. ↑ "MTV Music". MTV .
  5. 1 2 "Album Search for "promise"". AllMusic.
  6. 1 2 Wynn, Ron. "Promise – Sade". AllMusic. Retrieved 30 March 2014.
  7. ↑ Larkin, Colin (2011). "Sade". The Encyclopedia of Popular Music (5th concise ed.). Omnibus Press. ISBN 978-0-85712-595-8.
  8. ↑ Sarig, Roni (2004). "Sade". In Brackett, Nathan; Hoard, Christian (eds.). The New Rolling Stone Album Guide (4th ed.). New York: Simon & Schuster. pp. 712–13. ISBN 0-7432-0169-8.
  9. 1 2 Christgau, Robert (29 April 1986). "Christgau's Consumer Guide". The Village Voice. New York. Retrieved 30 March 2014.
  10. ↑ DeCurtis, Anthony (30 January 1986). "Sade: Promise". Rolling Stone. Archived from the original on 30 June 2009. Retrieved 30 March 2014.
  11. ↑ Jessica Berens (January 1986). "Spins". Spin. No. 9. p. 32.
  12. ↑ "Sade's 'Soldier' Sizzles at No. 1 on Billboard 200". Billboard.
  13. ↑ "Sade – tribunedigital-chicagotribune". articles.chicagotribune.com. Archived from the original on 11 July 2015.
  14. 1 2 "American album certifications – Sade – Promise". Recording Industry Association of America. 23 July 1997.
  15. ↑ "Toni Braxton & Babyface's Triumphant No. 1 Return to Top R&B/Hip-Hop Albums". Billboard.
  16. ↑ Promise (liner notes). Sade. Epic Records. 1985. CDEPC 86318.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  17. ↑ "Las canciones más populares en Latinoamérica". La Opinión (Los Angeles) (in Spanish). 14 April 1986. p. 20. Retrieved 19 October 2023.
  18. ↑ Kent 1993, p. 263
  19. ↑ "Austriancharts.at – Sade – Promise" (in German). Hung Medien. Retrieved 30 March 2014.
  20. ↑ "Top RPM Albums: Issue 0633". RPM. Library and Archives Canada. Retrieved 9 July 2019.
  21. ↑ "Dutchcharts.nl – Sade – Promise" (in Dutch). Hung Medien. Retrieved 30 March 2014.
  22. ↑ "European Hot 100 Albums" (PDF). Eurotipsheet. Vol. 2, no. 50. 16 December 1985. p. 15. OCLC 29800226 – via World Radio History.
  23. ↑ Pennanen, Timo (2006). Sisältää hitin – levyt ja esittäjät Suomen musiikkilistoilla vuodesta 1972 (in Finnish) (1st ed.). Helsinki: Kustannusosakeyhtiö Otava. ISBN 978-951-1-21053-5.
  24. ↑ "Les Albums (CD) de 1985 par InfoDisc". InfoDisc (in French). Archived from the original on 27 October 2012. Retrieved 31 March 2014.
  25. ↑ "Offiziellecharts.de – Sade – Promise" (in German). GfK Entertainment Charts. Retrieved 9 July 2019.
  26. ↑ "Classifiche". Musica e dischi (in Italian). Retrieved 7 June 2022. Select "Album" in the "Tipo" field, type "Sade" in the "Artista" field and press "cerca".
  27. ↑ "Charts.nz – Sade – Promise". Hung Medien. Retrieved 9 July 2019.
  28. ↑ "Norwegiancharts.com – Sade – Promise". Hung Medien. Retrieved 30 March 2014.
  29. ↑ "Swedishcharts.com – Sade – Promise". Hung Medien. Retrieved 30 March 2014.
  30. ↑ "Swisscharts.com – Sade – Promise". Hung Medien. Retrieved 27 May 2008.
  31. ↑ "Official Albums Chart Top 100". Official Charts Company. Retrieved 9 July 2019.
  32. ↑ "Sade Chart History (Billboard 200)". Billboard. Retrieved 9 July 2019.
  33. ↑ "Sade Chart History (Top Jazz Albums)". Billboard. Retrieved 9 July 2019.
  34. ↑ "Sade Chart History (Top R&B/Hip-Hop Albums)". Billboard. Retrieved 9 July 2019.
  35. ↑ "Jaaroverzichten – Album 1985" (in Dutch). Dutch Charts. Retrieved 30 March 2014.
  36. ↑ Bakker, Machgiel; Inglis, Cathy (23 December 1985). "Pan-European Awards 1985" (PDF). Eurotipsheet. Vol. 2, no. 51/52. p. 7. OCLC 29800226 – via World Radio History.
  37. ↑ "Topp 40 Album Høst 1985" (in Norwegian). VG-lista. Archived from the original on 9 September 2017. Retrieved 23 January 2022.
  38. ↑ "Top 100 Albums (January 5–December 28, 1985)" (PDF). Music Week. 18 January 1986. p. 11. ISSN 0265-1548 – via World Radio History.
  39. ↑ Kent 1993, p. 438
  40. ↑ "Jahreshitparade Alben 1986". austriancharts.at (in German). Retrieved 9 July 2019.
  41. ↑ "Top 100 Albums of '86". RPM. Vol. 45, no. 14. 27 December 1986. p. 9. ISSN 0033-7064 – via Library and Archives Canada.
  42. ↑ "Jaaroverzichten – Album 1986" (in Dutch). Dutch Charts. Retrieved 30 March 2014.
  43. ↑ "European Hot 100 Albums – Hot 100 of the Year 1986" (PDF). Music & Media. Vol. 3, no. 51/52. 27 December 1986. p. 35. OCLC 29800226 – via World Radio History.
  44. ↑ "Top 100 Album-Jahrescharts – 1986" (in German). GfK Entertainment. Retrieved 9 July 2019.
  45. ↑ "Schweizer Jahreshitparade 1986". hitparade.ch (in German). Retrieved 28 February 2021.
  46. ↑ "Top 100 Albums (January to December 1986)" (PDF). Music Week. 24 January 1987. p. 25. ISSN 0265-1548 – via World Radio History.
  47. ↑ "Billboard 200 Albums – Year-End 1986". Billboard. Archived from the original on 7 July 2019. Retrieved 9 July 2019.
  48. ↑ "Jazz Albums – Year-End 1986". Billboard. Archived from the original on 7 July 2019. Retrieved 9 July 2019.
  49. ↑ "Top R&B/Hip-Hop Albums – Year-End 1986". Billboard. Archived from the original on 9 July 2019. Retrieved 9 July 2019.
  50. ↑ "ARIA Charts – Accreditations – 2011 Albums" (PDF). Australian Recording Industry Association. Retrieved 8 March 2012.
  51. 1 2 "European Gold & Platinum Awards 1986" (PDF). Music & Media. Vol. 3, no. 51/52. 27 December 1986. p. 33. OCLC 29800226 – via World Radio History.
  52. ↑ "Canadian album certifications – Sade – Promise". Music Canada. 27 June 1986. Retrieved 30 March 2014.
  53. 1 2 "Sade" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved 7 February 2009.
  54. ↑ "French album certifications – Sade – Promise" (in French). InfoDisc. Select SADE and click OK. 
  55. ↑ "Gold-/Platin-Datenbank (Sade; 'Promise')" (in German). Bundesverband Musikindustrie.
  56. 1 2 Sexton, Paul (13 February 1993). "Sade Abroad: Smooth Operations Outside the U.K." (PDF). Billboard. Vol. 105, no. 7. p. B-4. ISSN 0006-2510 – via World Radio History.
  57. ↑ "New Zealand album certifications – Sade – Promise". Recorded Music NZ. Retrieved 30 June 2017.
  58. ↑ "British album certifications – Sade – Promise". British Phonographic Industry. 17 January 1986. Retrieved 27 September 2020.
  59. 1 2 Lindvall, Helienne (18 May 2011). "Behind the music: the secrets of Sade's success". The Guardian. Retrieved 17 January 2022.
  60. ↑ "Promise – Sade | Releases". AllMusic.

Bibliography

  • Kent, David (1993). Australian Chart Book 1970–1992 (illustrated ed.). St Ives, N.S.W.: Australian Chart Book. ISBN 0-646-11917-6.
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