Programme logo

The Programa Pueblos Mágicos (Spanish: [pweβloˈmaxiko] ; "Magical Towns Programme") is an initiative led by Mexico's Secretariat of Tourism, with support from other federal agencies, to promote a series of towns around the country that offer visitors "cultural richness, historical relevance, cuisine, art crafts, and great hospitality". It is intended to increase tourism to more localities, especially smaller towns in rural areas.

The program promotes visiting small, rural towns, where visitors may see indigenous crafts, landscapes and other attractions. The Government created the 'Pueblos Mágicos' program to recognize places across the country that have certain characteristics and traditions that make them unique, and historically significant, offering "magical" experiences to visitors. A "Magical Village" is a place with symbolism, legends, history, important events, festivals, traditions, great food, and enjoyable shopping, day-to-day life – in other words, "magic" in its social and cultural manifestations, with great opportunities for tourism.

The programme was launched in 2001. After 9 years and 32 towns having been selected, it was improved and relaunched in 2010. The government added resources to support local efforts and made it a priority under Secretary Guevara.[1] Every town was assigned a budget to continue improving its infrastructure, image, product offering, and experience, while making sure they were maintaining their traditions and their festivals were promoted.[2] By 2012, a total of 83 towns and villages in all 31 states have been awarded the title or nomination of Pueblo Mágico. The program created pride, recognition for its local citizens, and a diversification strategy to promote culture and Mexican traditions.

In late 2018, it was reported that the program would be canceled and would not continue for 2019 due to the lack of support of the president Andrés Manuel López Obrador (AMLO). However, in February 2019, Humberto Hernández, Under-secretary of Development and Tourist Regulation in the Ministry of Tourism, said that the program would continue "more strongly than ever." Under the new decentralized strategy, while the tourism ministry will continue to handle qualification of prospective Pueblos Mágicos, its promotion, and branding of the program, state governors will handle the allocation of government funds to projects in the towns.[3]

A new class of 11 Pueblos Mágicos was inducted into the program on 1 December 2020, bringing the total to 132. This included the reinstatement of Mexcaltitán, one of the original Pueblos Mágicos, after it lost the designation in 2009.[4] As of August 1, 2023, there are 177 Pueblos Mágicos, located in each of the 31 Mexican states.[5]

Objectives

The objectives of this program are:[6][7][8][9]

  • To structure a supplementary and diversified touristic supply within the interior of the country for locations that contain important historical and cultural attributes.
  • To diversify the country's tourism offerings.
  • To create and promote craftsmanship and support traditional festivals.
  • To preserve local traditions, culture, ethnic customs and the unique cuisine.
  • To create tourist products like adventures, extreme sports, ecotourism, festivals, local itineraries, wine and food activities and sport fishing.
  • To reassess, consolidate and reinforce touristic attractions of these towns in the country which represent fresh and different alternatives to meet the rising demand of national and international visitors.
  • To create jobs and reduce poverty.
  • This program was also developed with the purpose of recognizing the labor of its residents who have kept their cultural and historical riches of their home towns.

Criteria

In order to qualify for the program, towns should have a population of at least 5000, and be located no more than 300 km, or the equivalent of traveling three hours by land, from a city with a well-resourced market or good connectivity.[10] The town's municipal and state authorities must request incorporation from the Secretariat of Tourism so that assessment visits can be arranged to evaluate the potential of the site.[6][10][11] In addition, towns had to meet specific requirements in order to be considered.

The criteria included some of the following:

I. A formally constituted "Pueblo Mágico committee", citizens who represent the pueblo or local community. If the town is accepted into the program, they are responsible for maintaining the designation by working with the local citizens. Their job is to represent the residents of the town and their interests to make sure that the declaration will benefit all and by working together to maximise the opportunities. This group has to be diverse, with no more than 15 people who are willing to contribute their work pro-bono. Group members should rotate periodically.

II. A town council accord, which states an agreement to apply for admittance into the program. The local authorities have to support inclusion in the program, as their support is essential for success. This document affirms the formal support.

III. Agreement of the state congress; state support is needed to assign resources, mainly for infrastructure.

IV. Direct economic contribution towards touristic development in projects, action plans and programs. Each town must try to differentiate from other towns. The plans should relate to the unique features of the town and why it should be considered.

V. An updated municipal touristic development program, with a time frame of at least three years. A long-term plan should be for 3 years to make sure the declaration is maintained, and that the town is working to improve conditions for tourists. The program should be updated every three years.

VI. Rules and local regulations should be updated to have a touristic focus during the current administration of the Municipality. This is to support and protect visitors and people dedicated to tourism activities.

VII. Evidence of the symbolic attraction of the aspiring community, or what makes the town unique.

VIII. Availability of health and public security services for tourists in case of an emergency.

IX. Documentation of private and social investment in touristic development and quality, including hotel rooms, restaurants, tours, museums, activities, etc.

X. Other elements that the committee considers relevant for touristic activity.

Process

  • The Pueblo's citizens committee and relevant stakeholders create the file containing all documents, details fulfilling all the requirements, and the request of candidacy to the Secretary of Tourism and the evaluation committee.
  • A formal presentation with examples and details is made to the evaluation committee during a scheduled appointment in Mexico City.
  • The formal committee has representation from Secretariats of Tourism, Culture, Environment and several other government officials.
  • The evaluation committee reviews the file, ensures that all the requirements were met, conducts a physical inspection in the town, and reports back by documenting findings.
  • If 100% of the requirements are met then they approve the nomination and turn matters over to the Secretary of Tourism who is responsible to visit the Pueblo, invite the local authorities and local residents, and give the new "nomination" or declaration at the same time that it has to take the oath to the local committee representing the citizens of the town.
  • The local citizens and the committee are responsible to maintain the declaration and the town's "magic" standing. Nominations are not permanent, with annual revisions and audits for some towns.
  • If an applying pueblo doesn't meet the requirements, the details are shared back to the committee, and the pueblo will be asked to provide any requested missing information.
  • If the Pueblo doesn't qualify due to inability to meet the required attributes, a formal response is provided to the committee.

Mexico has more than 2500 municipalities; hundreds apply annually to this program with very few of them being selected. This is a very successful and prestigious program that provides benefits to local residents who benefit from the resulting economic activity bringing prosperity and various tangible and intangible benefits to their communities.[12]

List

# Image Town State Registration Year
1Huasca de OcampoHidalgo2001
2Real de CatorceSan Luis Potosí2001
3 Tepoztlán Morelos Declared in 2001, status revoked in 2009, but restored in 2010
4 Mexcaltitán de Uribe Nayarit Declared in 2001, status revoked in 2009, but restored in 2020
5TaxcoGuerrero2002
6TepotzotlánMéxico2002
7TapalpaJalisco2002
8ComalaColima2002
9PátzcuaroMichoacán2002
10Dolores HidalgoGuanajuato2002
11CuetzalanPuebla2002
12IzamalYucatán2002
13TequilaJalisco2003
14San Cristóbal de las CasasChiapas2003
15Real del MonteHidalgo2004
16Parras de la FuenteCoahuila2004
17Valle de BravoMéxico2005
18MazamitlaJalisco2005
19ÁlamosSonora2005
20TlalpujahuaMichoacán2005
21CosaláSinaloa2005
22BernalQuerétaro2005
23CoatepecVeracruz2006
24Real de AsientosAguascalientes2006
25CuitzeoMichoacán2006
26SantiagoNuevo León2006
27Todos SantosBaja California Sur2006
28BacalarQuintana Roo2006
29Jerez de García SalinasZacatecas2007
30HuamantlaTlaxcala2007
31CreelChihuahua2007
32Capulálpam de MéndezOaxaca2007
33Ciudad MierTamaulipas2007
34El FuerteSinaloa2009
35Santa Clara del Cobre Michoacán2010
36TapijulapaTabasco2010
37PalizadaCampeche2010
38Jalpan de SerraQuerétaro2010
39MalinalcoMéxico2010
40ZacatlánPuebla2011
41Teúl de González OrtegaZacatecas2011
42TlayacapanMorelos2011
43Mineral del ChicoHidalgo2011
44Cadereyta de MontesQuerétaro2011
45TulaTamaulipas2011
46El Oro de HidalgoMéxico2011
47XicoVeracruz2011
48San Sebastián del OesteJalisco2011
49XilitlaSan Luis Potosí2011
50Mineral de PozosGuanajuato2012
51SombrereteZacatecas2012
52AngangueoMichoacán2012
53Cuatrociénegas de CarranzaCoahuila2012
54Magdalena de KinoSonora2012
55PahuatlánPuebla2012
56LoretoBaja California Sur2012
57ValladolidYucatán2012
58MetepecMéxico2012
59Chiapa de CorzoChiapas2012
60ComitánChiapas2012
61HuichapanHidalgo2012
62TequisquiapanQuerétaro2012
63 BatopilasChihuahua2012
64Chignahuapan Puebla2012
65 Cholula (San Pedro y San Andrés) Puebla2012
66PinosZacatecas2012
67Lagos de MorenoJalisco2012
68TacámbaroMichoacán2012
69CalvilloAguascalientes2012
70NochistlánZacatecas2012
71JiquilpanMichoacán2012
72TlatlauquitepecPuebla2012
73TzintzuntzanMichoacán2012
74MapimíDurango2012
75PapantlaVeracruz2012
76TecateBaja California2012
77ArteagaCoahuila2012
78ViescaCoahuila2012
79Jalpa de CánovasGuanajuato2012
80SalvatierraGuanajuato2012
81YuririaGuanajuato2012
82XicotepecPuebla2012
83JalaNayarit2012
84El RosarioSinaloa2012
85Aculco De EspinozaMéxico2015
86AtlixcoPuebla2015
87 CandelaCoahuila2015
88Casas GrandesChihuahua2015
89Coscomatepec de BravoVeracruz2015
90 GuerreroCoahuila2015
91HuauchinangoPuebla2015
92Huautla de JiménezOaxaca2015
93Isla MujeresQuintana Roo2015
94Ixtapan de la SalMéxico2015
95LinaresNuevo León2015
96MascotaJalisco2015
97MazunteOaxaca2015
98MocoritoSinaloa2015
99OrizabaVeracruz2015
100PalenqueChiapas2015
101San JoaquínQuerétaro2015
102San José de GraciaAguascalientes2015
103San Pablo Villa de MitlaOaxaca2015
104San Pedro y San Pablo TeposcolulaOaxaca2015
105SayulitaNayarit2015
106Talpa de AllendeJalisco2015
107TecozautlaHidalgo2015
108TeotihuacánMéxico2015
109TlaxcoTlaxcala2015
110TulumQuintana Roo2015
111Villa del CarbónMéxico2015
112Zozocolco de HidalgoVeracruz2015
113Nombre de DiosDurango2018[13]
114Melchor MúzquizCoahuila2018
115ComonfortGuanajuato2018
116ZimapánHidalgo2018
117TlaquepaqueJalisco2018
118CompostelaNayarit2018
119Amealco de BonfilQuerétaro2018
120AquismónSan Luis Potosí2018
121BustamanteNuevo León2018
122GuadalupeZacatecas2018
123 Isla Aguada Campeche 2020
124 Zempoala Hidalgo 2020
125 Ajijic Jalisco 2020
126 Tonatico México 2020
127 Paracho Michoacán 2020
128 Santa Catarina Juquila Oaxaca 2020
129 Tetela de Ocampo Puebla 2020
130 Santa María del Río San Luis Potosí 2020
131 Maní Yucatán 2020
132 Sisal Yucatán 2020
133 Pabellón de Hidalgo Aguascalientes 2023
134 Santa Rosalía Baja California Sur 2023
135 Candelaria Campeche 2023
136 Copainalá Chiapas 2023
137 Ocozocoautla de Espinosa Chiapas 2023
138 Guachochi Chihuahua 2023
139 Hidalgo del Parral Chihuahua 2023
140 General Cepeda Coahuila 2023
141 Ixcateopan de Cuauhtémoc Guerrero 2023
142 Zihuatanejo Guerrero 2023
143 Acaxochitlán Hidalgo 2023
144 Metztitlán Hidalgo 2023
145 Cocula Jalisco 2023
146 Sayula Jalisco 2023
147 Temacapulín Jalisco 2023
148 Jilotepec México 2023
149 Otumba México 2023
150 Cotija Michoacán 2023
151 Tlaltizapán de Zapata Morelos 2023
152 Xochitepec Morelos 2023
153 Ahuacatlán Nayarit 2023
154 Amatlán de Cañas Nayarit 2023
155 Ixtlán del Río Nayarit 2023
156 Puerto Balleto Nayarit 2023
157 San Blas Nayarit 2023
158 General Terán Nuevo León 2023
159 General Zaragoza Nuevo León 2023
160 Huejotzingo Puebla 2023
161 Teziutlán Puebla 2023
162 Pinal de Amoles Querétaro 2023
163 Cozumel Quintana Roo 2023
164 Ciudad del Maíz San Luis Potosí 2023
165 Tierra Nueva San Luis Potosí 2023
166 San Ignacio Sinaloa 2023
167 San Carlos Sonora 2023
168 Ures Sonora 2023
169 Frontera Tabasco 2023
170 Teapa Tabasco 2023
171 Ixtenco Tlaxcala 2023
172 Córdoba Veracruz 2023
173 Naolinco de Victoria Veracruz 2023
174 Espita Yucatán 2023
175 Motul Yucatán 2023
176 Tekax Yucatán 2023
177 Villanueva Zacatecas 2023

Towns removed from the program

Below is the list of sites that were enrolled in the program, but had their titles revoked for failure to meet standards during the re-evaluation or audit. One of them received enhanced recognition as a UNESCO World Heritage Site; the other two were subsequently brought into compliance and reinstated as Pueblos Mágicos.

# Image Town State Registration Year Retirement Year
1San Miguel de AllendeGuanajuato2002In 2008 its status on the list was removed due to its inclusion as an UNESCO World Heritage Site.
2 Tepoztlán Morelos 2001 Status removed in 2009; reinstated in 2010.
3 MexcaltitlánNayarit2001Status removed in 2009; reinstated in 2020.

Other

Some governments have tried to eliminate the program for political reasons but because this model is a citizen-based program focusing on empowering communities, these efforts have been unsuccessful. According to statistics from INEGI, the Pueblo Mágico program has provided great economic value, and created jobs for its participating communities. The program has been recognised by several countries around the world, as a role model domestically and internationally.[14]

See also

References

  1. "Destinan mil 900 mdp a 'Pueblos Mágicos'". www.zocalo.com.mx.
  2. https://www.mexicodesconocido.com.mx/destinos-vivir-dia-muertos-mexico.html Day of the Dead in Pueblo Magico
  3. https://www.sdpnoticias.com/economia/2019/02/12/gobierno-de-amlo-mantendra-el-programa-de-pueblos-magicos - SPNoticias,com, Gobierno de AMLO mantendrá el programa de Pueblos Mágicos (AMLO Government will maintain the Pueblo Mágico program), Feb. 12, 2019
  4. Turismo, Secretaría de. "Anuncia la Secretaría de Turismo once nuevos Pueblos Mágicos". gob.mx (in Spanish). Retrieved 2020-12-26.
  5. "Pueblos Magicos: A Guide to Mexico's Magic Towns". Journey Mexico. 2023-08-01. Retrieved 2023-08-21.
  6. 1 2 "Pueblos Mágicos, herencia que impulsan Turismo". gob.mx (in Spanish). Retrieved 2017-03-06.
  7. Balslev Clausen, Helene; Gyimóthy, Szilvia (2016). "Seizing community participation in sustainable development: pueblos Mágicos of Mexico". Journal of Cleaner Production. 111: 318–326. doi:10.1016/j.jclepro.2015.01.084.
  8. Pérez-Ramírez, Carlos Alberto; Antolín-Espinosa, Diana Itzel (2016). "Programa pueblos magicos y desarrollo local: Actores, dimensiones y perspectivas en El Oro, Mexico". Estudios Sociales. 25 (47): 217. doi:10.24836/es.v25i47.315. ISSN 0188-4557.
  9. Uhnák, Adam (2014-06-01). "The Mexican 'Pueblos Mágicos'. A Qualitative Research Using Ethnological Methodology". Ethnologia Actualis. 14 (1): 8–18. doi:10.2478/eas-2014-0001. ISSN 1339-7877.
  10. 1 2 México, El Universal, Compañia Periodística Nacional. "El Universal - - Concierge Cómo identificar un pueblo mágico". archivo.eluniversal.com.mx (in Spanish). Retrieved 2017-03-06.{{cite web}}: CS1 maint: multiple names: authors list (link)
  11. "DOF - Diario Oficial de la Federación". www.dof.gob.mx (in Spanish). Retrieved 2017-03-06.
  12. "Las ventajas de ser Pueblo Mágico". www.elfinanciero.com.mx.
  13. "México tiene 10 nuevos Pueblos Mágicos". Expansión. 12 October 2018.
  14. "Example at internal level and to other countries" (PDF).
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