Qcue Inc.
TypePrivate
IndustryInternet, Computer software
FoundedAustin, Texas
Headquarters
Austin, Texas
,
United States
Area served
Worldwide
WebsiteQcue.com

Qcue is an Austin-based company that offers dynamic and time-based pricing solutions to live entertainment organizations, enabling to gather information and adjust ticket prices relative to demand. The company was founded in 2007.

History and clients

In 2009, Qcue was the first to introduce dynamic pricing to sports, working with the San Francisco Giants of Major League Baseball, who selected Qcue to implement a pilot program across of 2,000 seats in the View Reserved and Bleachers.[1]

Later in 2009, the Dallas Stars became the first National Hockey League club to launch dynamic pricing.[2]

In 2010, the Giants expanded dynamic ticket pricing throughout the entire venue.[3] Additionally, the Utah Jazz and two other National Basketball Association organizations launched dynamic pricing using Qcue.[4] In July 2010, Qcue partnered with Major League Baseball Advanced Media and Tickets.com to display prices on team webpages.[5] In 2011, additional professional sports organizations signed with Qcue, including the Oakland A’s, St. Louis Cardinals[6] and New York Mets.[7]

At the start of the 2012 season, Qcue had 15 Major League Baseball clients.[8] Additionally, for the first time, dynamic pricing was used during the Major League Baseball postseason by the San Francisco Giants, Oakland A’s and St. Louis Cardinals.[9]

In 2013, the Texas Rangers selected Qcue.[10]

Awards and recognitions

In 2007, Qcue won business plan competitions through the McCombs School of Business Moot Corp and the Rice Business Plan Competition sponsored by the Rice Alliance for Technology and Entrepreneurship.[11]

In 2011, Qcue was named one of Fast Company's 10 Most Innovative Companies in Sports.[12]

In 2013, Qcue was named one of the 50 Most Innovative Companies in the World by Fast Company and the 3rd Most Innovative Company in Sports behind Nike and the NBA.[13]

See also

References

  1. ↑ "Tickets With Flex". Sports Illustrated. February 23, 2009. Retrieved January 18, 2013.
  2. ↑ "Stars expand notion of premium pricing for tickets". Associated Press. September 9, 2009. Retrieved January 18, 2013.
  3. ↑ "Giants expand dynamic pricing to all seats". The Business Journals Digital Network. February 8, 2010. Retrieved January 18, 2013.
  4. ↑ "NBA clubs adopt dynamic pricing". Sports Business Journal. August 16, 2010. Retrieved January 18, 2013.
  5. ↑ "Qcue partners with Major League Baseball". Austin American Statesman. July 21, 2010. Retrieved January 18, 2013.
  6. ↑ "Qcue adds St. Louis Cardinals, Oakland A's as customers". Austin American Statesman. January 19, 2011. Retrieved January 18, 2013.
  7. ↑ "Mets rescale ticket pricing for 2012 leading to lower prices for most season ticket holders". New York Mets. October 4, 2011. Retrieved January 18, 2013.
  8. ↑ "Dynamic pricing trend sweeps across Major League Baseball". Ticket News. February 22, 2012. Retrieved January 18, 2013.
  9. ↑ "Dynamic pricing comes to MLB postseason". Sports Business Journal. October 22, 2012. Retrieved January 18, 2013.
  10. ↑ "Texas Rangers announce individual ticket pricing and on-sale details for 2013, including team's first ever dynamic pricing". Texas Rangers. January 8, 2013. Retrieved January 18, 2013.
  11. ↑ "Death to scalpers". Fortune Small Business. April 10, 2008. Retrieved July 25, 2016.
  12. ↑ "The 10 Most Innovative Companies in Sports". Fast Company. March 31, 2011. Retrieved January 18, 2013.
  13. ↑ "Most Innovative Companies 2013". Fast Company. February 11, 2013. Retrieved May 13, 2014.
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