RKS Design
TypePrivate
Founded1980 (1980) in Thousand Oaks, USA
FounderRavi Sawhney
HeadquartersThousand Oaks, California
Number of employees
  • Steady 30
SubsidiariesRKS Guitars Loan Gifting
Websitehttps://rksdesign.com/

RKS Design is a product design firm, development company, and innovation consultancy founded in 1980 by designer Ravi Sawhney.[1] The company designs and develops consumer, medical, and industrial products, as well as user interfaces, and user experiences. As an industrial design and development firm, it is known for designing Teddy Ruxpin[2] and RKS Guitars.[3]

Design projects

The company also designed a design-thinking methodology called Psycho-Aesthetics,[4] a process that helps designers focus on understanding consumer need and emotion in order to create new products.[5] Psycho-Aesthetics is taught at UCLA, USC, SCAD, and Harvard Business School.[6]

Using the approach, the company designed Lego's sustainable packaging,[7] Teddy Ruxpin,[2] a popular children's toy in the 1980s and early 1990s, [8] the RKS Guitar, a sustainable electric guitar, in collaboration with Dave Mason,[9] Gamevice mobile controller for Wikipad,[10] and cAIR transportation concept.[11]

See also

References

  1. ↑ "Ravi K. Sawhney". 16 May 2013.
  2. 1 2 "Style And Substance: Why Design Matters Many small-business owners believe they can't afford good product design. Why some companies are rethinking that equation. - November 22, 1999". money.cnn.com. Retrieved 2020-12-29.
  3. ↑ "The importance of psycho-aesthetics in the development of habit-forming products - May 5, 2019". uxplanet.org. 7 May 2019. Retrieved 2021-10-07.
  4. ↑ "Creative Mind #20: Industrial Design Students Learn from Ravi Sawhney". Academy of Art University. 2020-11-19. Retrieved 2020-12-21.
  5. ↑ "What is 'Psycho Aesthetics' and why are packaging product designers embracing it?". BeverageDaily. 2016-10-12. Retrieved 2021-10-07.
  6. ↑ "An Exercise in Designing a Travel Coffee Mug - Exercise - Faculty & Research - Harvard Business School". www.hbs.edu. Retrieved 2021-05-26.
  7. ↑ "Credit Where Credit is Due: The Design Firm Behind LEGO's New Paper Packaging". Core77. Retrieved 2022-01-06.
  8. ↑ Apodaca, Patrice (4 January 1994). "Making Reality Out of Images : Tiny RKS Design Turns Ideas Into Attractive, Workable, Consumer-Friendly Products". Los Angeles Times. Retrieved 19 October 2021.
  9. ↑ Times, David Colker, Tribune Newspapers: Los Angeles. "Guitar start-up composes new look". chicagotribune.com. Retrieved 2021-05-27.{{cite web}}: CS1 maint: multiple names: authors list (link)
  10. ↑ "RKS Enhances the Mobile Gaming Experience with the Gamevice". www.dexigner.com. Retrieved 2021-05-26.
  11. ↑ "Calif. design firm reimagines family travel". NBC News. 2012-11-07. Retrieved 2023-06-05.
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