Randall Rothenberg, 2016

Randall Rothenberg is an American business executive, author, and former news and business reporter. He currently serves as Executive Chair for the Interactive Advertising Bureau, the trade association for interactive marketing in the U.S.[1]

Biography

Before joining the IAB in 2007, Rothenberg was the Senior Director of Intellectual Capital of Booz Allen Hamilton, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published for senior business executives by Booz Allen. He has also served as the firm’s CMO.

Prior to Booz Allen, Randall spent six years at The New York Times, as the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age.

In 2010 Rothenberg briefly left the IAB to become the first Chief Digital Officer of Time Inc., in what was reported as the first major personnel move by Time's new CEO Jack Griffin.[2] Six months later, after Time fired Griffin, Rothenberg returned to the IAB.[3]

In 2013 Rothenberg compared developers at Mozilla Foundation to "mob rule" for their position on online privacy.[4]

Books

Rothenberg wrote the 1994 book Where the Suckers Moon: The Life and Death of an Advertising Campaign, which discussed changes in the advertising industry, using as a case study Subaru's problematic 1991-1993 effort to enliven its cars' staid image by engaging Wieden+Kennedy, an ad agency with a reputation for "cool".[5][6] Rothenberg also wrote The Neoliberals: Creating a New American Politics, a 1984 study of the influence of neoliberalism in the U.S. Democratic Party.[7][8]

Personal life

Rothenberg was born to a Jewish family[9] and received an undergraduate degree in classics from Princeton University in 1978, where he was a member of the Ivy Club.[10]

References

  1. ↑ "IAB Ushers in New Era: David Cohen Named IAB CEO; Randall Rothenberg Named Executive Chair". IAB. 2020-09-09. Retrieved 2022-07-19.
  2. ↑ Nat Ives, "Time Inc. Names IAB CEO Randall Rothenberg Its First Chief Digital Officer", Advertising Age, December 13, 2010.
  3. ↑ "First Mover Interview: Randall Rothenberg. Back at the IAB, the short-time Time Inc. exec ruminates on post-modern man." Adweek, April 17, 2011.
  4. ↑ Ebbert, John (2013-07-01). "IAB Vs Mozilla: Randall Rothenberg Takes The Gloves Off". AdExchanger. Retrieved 2021-03-25.
  5. ↑ "Where the Suckers Moon: An Advertising Story" (review), The Economist, July 15, 1995, via HighBeam Research.
  6. ↑ Karen Stabiner, " Endless Appetite for Success Drives the Advertising World", Los Angeles Times, December 22, 1994.
  7. ↑ Jonathan Yardley, "The Politics and Power Plays of the 'Neoliberals'", The Washington Post, July 1, 1984.
  8. ↑ Shirley Horner, "About Books", The New York Times, August 5, 1984.
  9. ↑ Randall Rothenberg (Nov 2007). "Interactive Audience Research & The Quest for Truth". It was a good choice for a Jewish boy from Northeast Philly
  10. ↑ Randall Rothenberg, "An Old Club Breaks Bread, and a Tradition Crumbles", The New York Times, May 4, 1991.
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