Rap Rebirth
Type of site
Lyric writing service
Available inEnglish
OwnerPrivately owned
URLhttp://www.rap-rebirth.com
CommercialYes
RegistrationNone
Launched2008
Current statusActive

Rap Rebirth is an online hip-hop ghostwriting service. It was founded in 2008 and is based in Los Angeles, California. The site provides customized lyrics for rappers across the globe. No claims are made on royalties, and the writers receive no formal credit. The site maintains a strict confidentiality policy to protect its clients. Rap Rebirth has been the subject of both praise and controversy within the hip-hop community. It claims to be the world's first online lyric writing service.[1][2][3][4]

History

Rap Rebirth was founded in 2008 by Jesse Kramer while studying film and business at the University of Southern California.[2][5] Initially its clients were a handful of up and coming regional rappers. In the months after its launch the site grew its client base substantially through word of mouth and online marketing.[3] The company discloses little about its current client roster, though there is speculation clients include mainstream hip-hop acts.[2]

Heart Raps and Birthday Raps

In July 2011, Rap Rebirth launched a new site called Heart Raps. The site sells custom rap lyrics to be given as romantic gifts and is targeted toward a wider consumer market.[6] The site attracts a wide range of clients including people in their 40s, 50s, and 60s.[7] The site is said to be inspired by the ghostwritten love letters of Cyrano de Bergerac. Birthday Raps, a site specifically for customized birthday verses, followed in April, 2012.[8]

Rap Rebirth Corporate

In August 2011 a service geared toward enterprise clients called Rap Rebirth Corporate was launched. The site offers custom hip-hop lyrics for advertising, packaging, branding, and business presentations.[9]

References

  1. "The Couch Sessions". Thecouchsessions.com.
  2. 1 2 3 "Best dating worldwide <3". Cashandcaviar.com. Retrieved 23 June 2022.
  3. 1 2 "Inside the Hidden World of Ghostwriting (Exclusive Interview) - Refined Hype". Refinedhype.com. Archived from the original on 2010-09-23.
  4. "The New World of Ghostwriting". Ballerstatus.com. 16 February 2010.
  5. "Ghostwriting site Rap Rebirth lends a hand to emcees with writer's block". Latimesblogs.latimes.com. 30 March 2011.
  6. "Best dating worldwide <3". Heart-raps.com. Retrieved 23 June 2022.
  7. "Heart Raps: Give Your Boo the Gift of Hot Fiyah". Fastcompany.com. 12 July 2011.
  8. "Birthday Raps - Custom Birthday Raps". Archived from the original on 2021-11-28. Retrieved 2022-06-28.
  9. "Rap Rebirth - Hip-Hop Lyrics for Business". Rap-rebirth.com.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.