Ray Li
CategoriesWomen's fashion magazine
FrequencyMonthly
PublisherChina Light Industry Publishing Press
Rayli Magazine House
Founded1995
CountryChina
Based inBeijing
LanguageChinese
WebsiteRay Li

Ray Li (Chinese: 瑞丽; pinyin: Ruìlí) is a monthly fashion magazine published in Beijing, China, with regional offices in Guangzhou and Shanghai, catering to affluent urban women in their twenties and thirties. The magazine is the Chinese version of the Japanese magazine with the same name.[1]

History and profile

Ray Li was established in 1995.[1][2] The publishers are China Light Industry Publishing Press and Rayli Magazine House.[1][3] The magazine is published on a monthly basis[3] and has its headquarters in Beijing.[4]

Most of the articles are from Japanese fashion magazines with local advertisement, selling mostly Western (some Korean and Japanese) merchandise. There are three versions of the magazine, each designed for specific age groups. One for women in their 20s, one for women in their 30s and a high fashion version. The magazine has sister brands in other fields.[2][5]

References

  1. 1 2 3 Yang Feng; Katherine Frith (Fall 2008). "The Growth of International Women's Magazines in China and the Role of Transnational Advertising" (PDF). Journal of Magazine & New Media Research. Retrieved 11 August 2015.
  2. 1 2 "Rayli Magazine House Beijing". FIPP. Archived from the original on 3 September 2014. Retrieved 3 September 2014.
  3. 1 2 "Top titles" (PDF). Media Convergence Asia-Pacific. Retrieved 12 August 2015.
  4. ↑ "Top 10 Most Popular Magazines in China". China Whisper. 21 July 2013. Retrieved 11 August 2015.
  5. ↑ "Rayli Fashion and Beauty (China)". FIPP. Archived from the original on 3 September 2014. Retrieved 3 September 2014.
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