Richard A. Bettis is the Ellison Distinguished Professor of Strategy and Entrepreneurship at the Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He is a former president of the Strategic Management Society and was the Co-Editor of Strategic Management Journal from 2007-2015.[1][2][3]

In 1986, Bettis and his co-author C.K. Prahalad coined the term dominant logic to describe deep-set cultural norms and thought patterns that drive managerial action in firms.[4][5]

References

  1. ↑ "Rich Bettis - Faculty UNC Kenan-Flagler Business School". www.kenan-flagler.unc.edu.
  2. ↑ "Richard Bettis, University of North Carolina at Chapel Hill". Strategic Management Society.
  3. ↑ Oetzel, Jennifer (1 December 2017). "Bettis, Richard (Born 1947)". In Augier, Mie; Teece, David J. (eds.). The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan UK. pp. 1–2. doi:10.1057/978-1-349-94848-2_621-1. ISBN 978-1-349-94848-2.
  4. ↑ Easterby-Smith, Mark, and Marjorie A. Lyles, eds. Handbook of organizational learning and knowledge management. John Wiley & Sons, 2011.
  5. ↑ "Reversing the Curse of Dominant Logic". 2012-03-26.
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