Roberta Einer (born on March 1992) is an Estonian creative director and fashion designer.[1] She has worked for luxury fashion houses Balmain and Alexander McQueen, prior to starting her eponymous brand. She is known for her contemporary knitwear virtuosity,[2] and the use of crystals in her dresses, including one design with over 30,000 crystals applied by hand.[3] She entered the North American market in 2021, at The Webster Miami.[4]

Early life

Einer grew up in Tallinn, Estonia and hand made her first collection at age 12.[5] She spent her childhood learning how to sew, crochet and embroider with her grandma.[6]

Career

In 2012, Einer at age 16 started working, alongside Irina Fedotova and Olivier Rousteing, as an embroidery assistant at the Parisian heritage brand Balmain.[7][8] In 2017, she won the inaugural Saks Emerging Designer Showcase,[9][10] and was invited to present at London Fashion Week one year after founding her own brand, bypassing the usual requirement of three years of establishment set by the British Fashion Council.[11] Her entire Spring 2019 collection was featured in Vogue magazine.[12] Her brand has been worn by Kylie Jenner, Megan Fox, Rihanna, Jorja Smith, Dua Lipa, and Lady Gaga.[4][13] In 2020, she was featured in the Forbes 30 Under 30 List.[14]

Personal life

Einer completed a foundation from Central Saint Martins, and a fashion degree from University of Westminster.[6][10] She is a campaigner for gender equality in Estonia,[13][14] and has collaborated with Christian Louboutin and Care Bears in the past on public-benefit projects.[15][13]

References

  1. ↑ "Lula Meets: Roberta Einer". Lulamag. 2021-07-18. Retrieved 2022-01-05.
  2. ↑ "Roberta Einer Explores Knit Sensuality for SS23". V Magazine. Retrieved 2023-02-25.
  3. ↑ "Roberta Einer Revisits". www.fashionsfinest.com. Retrieved 2022-01-05.
  4. 1 2 "The Webster Unveils Roberta Einer North American Exclusive". V Magazine. Retrieved 2022-01-05.
  5. ↑ Weinstock, Tish (2017-02-27). "10 things you need to know about roberta einer". i-D. Retrieved 2022-06-01.
  6. 1 2 Weinstock, Tish (2017-02-27). "Ten things you need to know about roberta einer". i-D. Retrieved 2022-01-06.
  7. ↑ Uk, Elle (2016-06-02). "Roberta Einer, The Balmain Alumna Reinventing Eveningwear". ELLE. Retrieved 2022-01-07.
  8. ↑ "balmain alum roberta einer makes clothes for sophisticated barbie girls - i-D". i-d.vice.com. Retrieved 2022-01-07.
  9. ↑ "London Fashion Week Celebrates Diversity with a Deconstructive Edge". Observer. 2017-02-21. Retrieved 2022-01-05.
  10. 1 2 "Westminster graduate Roberta Einer wins Saks Fifth Avenue competition | University of Westminster". www.westminster.ac.uk. Retrieved 2022-01-06.
  11. ↑ "Meet the 24-Year-Old Designer Who's Already Worked With Balmain and McQueen". Teen Vogue. 2017-02-23. Retrieved 2022-01-05.
  12. ↑ "Roberta Einer Spring 2019 Ready-to-Wear Collection". Vogue. 2018-09-18. Retrieved 2022-01-05.
  13. 1 2 3 "Roberta Einer". Forbes. Retrieved 2022-01-05.
  14. 1 2 Tambur, Silver (2020-03-18). "Two Estonians included in the Forbes top young entrepreneurs in Europe list". Estonian World. Retrieved 2022-01-05.
  15. ↑ "LFW Roberta Einer S/S 2020". Daily Mood (in Italian). 2019-09-17. Retrieved 2022-01-05.


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