"Rodnoy"
Single by Loboda
Released5 March 2021
GenrePop music
Length3:34
LabelSony Music
Songwriter(s)Dmitry Loren[1]
Producer(s)Yekaterina Ryzhaya
Loboda singles chronology
"Moloko"
(2020)		 "Rodnoy"
(2021)		 "Allo"
(2021)
Music video
"Rodnoy" on YouTube

"Rodnoy" (Russian: Родной; transl. The closest person) is a song by Ukrainian singer Loboda, released on 5 March 2021 by Sony Music Entertainment.[2]

Background and release

In December 2020, while promoting her previous single "Moloko", the Loboda announced that the next single would premiere on 14 February 2021.[3] However, the song was not released on the scheduled date. On 2 March Loboda shared on her social networks that the new single will be released on 5 March along with a music video.[4] The song was written by Dmitry Loren, who previously wrote the song "Lety" for Loboda.

The song became available on all digital platforms on 5 March 2021.

Music video

The music video for the song was presented on the same day as the song. It was directed by Anna Melikyan, known for such films as "Tenderness", "Fairy", "Three", "Mermaid."[5] The main roles in the video were played by Anna Chipovskaya and Yuri Borisov.[6]

Critical reception

Alexey Mazhaev from InterMedia noted that the high-quality visual range of the music video does not work idle, since the song itself turned out to be a one-hundred-percent hit. He also suggested that in a couple of weeks, the chorus of "Rodnoy" will be sung by a large part of the Russian-speaking population.[7]

Commercial performance

"Rodnoy" was a great success on the radio in the CIS countries. The song entered the top 10 in Russia,[8] Loboda achieved this result for the first time since 2018, when the single "Superstar" was released. In Ukraine, the song reached the 19th place.[9]

According to Apple Music, "Rodnoy" entered the hundred most popular tracks of 2021 in Russia and Ukraine.[10][11] The video clip for the song became the fourth most viewed music video in 2021 on YouTube in Russia, as well as the most viewed in Ukraine.[12][13]

Charts

References

  1. ↑ "Родной - Single by Loboda". Spotify. Retrieved 2021-03-11.
  2. ↑ "Анна Меликян сняла Светлане Лободе "Родного" (Видео)". InterMedia (in Russian). 2021-03-05. Retrieved 2021-03-05.
  3. ↑ Loboda - Ексклюзивне Інтерв’ю На М1 («Міністерство Прем‘єр») on YouTube
  4. ↑ "Анна Чиповская и Юрий Борисов сыграли главные роли в новом клипе Светланы Лободы" (in Russian). Вокруг ТВ. 2021-03-02. Retrieved 2021-03-11.
  5. ↑ Владислав Шеин (2021-03-06). "LOBODA представила драматичное видео "Родной"" (in Russian). ТНТ Music. Retrieved 2021-03-11.
  6. ↑ "Светлана Лобода представила чувственный трек "Родной" и клип на него". РИА Новости (in Russian). 2021-03-06. Retrieved 2021-03-11.
  7. ↑ "Рецензия на клип: Светлана Лобода - "Родной"" (in Russian). InterMedia. 2021-03-08. Retrieved 2021-03-11.
  8. 1 2 "Russia Airplay Chart for 2021-04-30." TopHit. Retrieved 2021-05-07.
  9. 1 2 "Ukraine Airplay Chart for 2021-06-18." TopHit. Retrieved 2021-05-28.
  10. ↑ "‎Плейлист «Топ-100 России: 2021»". Apple Music. Retrieved 2021-12-02.
  11. ↑ "‎Плейлист «Топ-100 Украины: 2021»". Apple Music. Retrieved 2021-12-02.
  12. ↑ "LOBODA, MORGENSHTERN, Клава Кока: YouTube представил рейтинг самых популярных музыкальных видео 2021". OK!. 2021-12-02. Retrieved 2021-12-02.
  13. ↑ "Лапенко, Путин и Моргенштерн: что смотрели украинцы в 2021 году". Vesti UA. 2021-12-02. Retrieved 2021-12-02.
  14. ↑ Loboda — Родной. TopHit. Retrieved 2021-12-02.
  15. ↑ "Radio – Top Month Hits - Музыкальные Чарты TopHit". TopHit. Retrieved 2021-08-25.
  16. ↑ "City & Country Radio – Top Month Hits - Музыкальные Чарты TopHit". TopHit. Retrieved 2021-08-25.
  17. ↑ "City & Country Radio – Top Month Hits - Музыкальные Чарты TopHit". TopHit. Retrieved 2021-08-25.
  18. ↑ "Top Radio Hits Global Annual Chart – 2021". TopHit. Archived from the original on 2022-08-05. Retrieved 2022-08-05.
  19. ↑ "Top Radio Hits Russia Annual Chart – 2021". TopHit. Archived from the original on 2022-08-05. Retrieved 2022-08-05.
  20. ↑ "Top Radio Hits Ukraine Annual Chart – 2021". TopHit. Archived from the original on 2022-08-05. Retrieved 2022-08-05.
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