Rubin Whitmore II is an American media maker who directs mostly music videos and short narratives. Born and raised in Milwaukee, Wisconsin, he received his undergraduate degree in Radio/TV/Film from the University of Wisconsin-Oshkosh where he was selected Outstanding Young Alumni[1] and he is a MFA candidate in Digital Cinema at National University. While in his senior year at UW-Oshkosh he directed his first national music video for MC Breed's "Late Nite Creep".
He has directed and produced projects ranging from docudrama, 10 Rules for Dealing with Police[2][3][4] to Internet webisode, "omg!".[5] His stories often involve multi-cultural perspectives and casts. He has directed music videos for KRS-One, Gang Starr, DMX, The Temptations and many others. The music video featuring E-40, "Sprinkle Me", was produced and directed by Whitmore and is the "#10 Greatest West Coast Video" according to MTV2 and XXL.[6]
He is also a media scholar and activist. Whitmore currently instructs at the Art Institute and has lectured at universities and colleges across the country[7] regarding media's impact on society. He has declared that "Media is a weapon, TV is a gun, the programming is the bullets."[8] He has participated in political campaigns as a media consultant and encourages the use of new media as an effective tool for business and social entrepreneurship.
Whitmore is the director of the feature film 420.[9]
Whitmore is a member of Alpha Phi Alpha fraternity.
Music videography (director or producer) partial list
- 3 Piece - Ohh Ahh
 - Big Mike - Playa Playa
 - C-Bo - Birds in the Kitchen
 - Cha Cha - New Millennium
 - Christion - Next 2 You
 - Click - Hurricane
 - Coko - Triflin'
 - Dayton Family - Goin Thru A Thang
 - Digital Underground - Walk Real Kool
 - DMX - Slippin'
 - E.S.G. - Swangin' & Bangin'
 - E-40 featuring Too $hort & K.C. - Rapper's Ball
 - E-40 - Sprinkle Me
 - Elusion - Reality
 - eMC – The Show
 - Gang Starr - Discipline
 - Ghosttown DJs - My Boo
 - Goodie Mob - Dirty South
 - Goodie Mob - Soul Food
 - Indigo Girls - Shame On You
 - Inoj - Love You Down
 - Jadakiss - Put Yo Hands Up
 - Jadakiss, Snoop Dogg, Scarface & Young One - WWIII
 - Joe -The Love Scene
 - Keith Murray - It's That Hit
 - KRS-One - Step Into A World
 - Kwamé - What's It Like
 - Luniz - I Got Five On It (Remix)
 - M.C. Breed - Late Nite Creep (Booty Call)
 - Mack 10 - Hoo-Bangin'
 - Mad Skillz - The Nod Factor
 - Means & Pamela - Up to Here
 - Mystikal - Out That Bootcamp Clicc
 - New Edition featuring Missy "Misdemeanor" Elliott - You Don't Have To Worry
 - Nitti, Ray – Bow!
 - Questionmark Asylum - Get With You
 - Spice 1 - Nineteen Ninety Sick
 - Temptations - I'm Here
 - Too $hort - Cocktails
 - Too $hort - Top Down
 - Too $hort - Paystyles
 - Tung Twista – Suicide
 - Usher - Dreamin
 
DVDs and films partial list
- Too Short: Cocktales
 - 20th Century Masters: The Best of The Temptations
 - 10 Rules for Deal with Police
 - 420
 
Webisodes
- omg!
 
References
- ↑ UW-Oshkosh Today July 2008
 - ↑ Flex Your Rights
 - ↑ imdb
 - ↑ Washington Post March 25, 2010
 - ↑ omg! a media collective Web Channel
 - ↑ "25 Greatest West Coast Videos." XXL Apr. 2005: 133. Print. #10 West Coast Video
 - ↑ Lawrence University
 - ↑ M Magazine Action Article
 - ↑ Global Soul in-production