Ruslan Kogan
BornNovember 1982 (1982-11) (age 41)[1]
Babruysk, Byelorussian SSR, Soviet Union[2][3]
NationalityAustralian
Education
Alma materMonash University
Known forFounder of Kogan.com
SpouseAnastasia Kogan
Websitewww.kogan.com.au/ruslan-kogan/

Ruslan Kogan (born November 1982[1][4]) is a serial entrepreneur, and founder and CEO of Kogan.com as well as several other eCommerce-related companies in Australia.[5][6][7] He was Australia's richest person under the age of 30 from 2011 to his 30th birthday in November 2012. In 2020, Kogan's net worth was estimated by the Financial Review 2020 Rich List as A$575 million.[8][9]

Kogan holds several publicised controversial views regarding the consumer technology industry, expressing his opposition to the Australian Government's proposed internet filter[10] as well as lambasting the government for their handling of the Set Top Box Scheme.[11] He was also the only executive from a consumer electronics vendor in Australia to campaign against the introduction of 3DTV into homes around the world.[12][13]

He has written articles as both a guest and regular for several large media outlets, including a guest article for Forbes giving his views on Facebook,[14] a guest article for Fast Company about the importance of social proof in business,[15] a guest article for VentureBeat about affiliate marketing,[16] a guest post on Gizmodo outlining his opposition to the filter[17] and The Age regarding the future of TV.[18] He was also a guest columnist for business magazine BRW throughout 2011,[19] and has on several occasions provided guest opinions on the world's largest technology blog, TechCrunch.[20][21] In 2015, he was interviewed on the Bloomberg Television series High Flyers.[22]

Early life

Ruslan Kogan was born to Belarusian-Jewish parents,[23][24] and moved with his sister Svetlana and parents to Melbourne, Victoria, Australia in 1989.[25] Kogan grew up in the Elsternwick Housing Commission flats, and started his first business at the age of ten by finding lost golf balls, cleaning them and selling them for $0.50/each[25] to golfers at Elsternwick Golf Course on Saturday mornings.[26] Kogan was interested in technology from an early age, building his first computer at the age of nine.[27] He has started approximately twenty businesses since the age of ten, with Kogan.com being his most recent and most successful venture.[28]

Kogan attended Brighton Secondary College and Melbourne High School[2] before graduating from Monash University with a Bachelor of Business Systems (Information Technology).[29]

Career

By the age of 23, Kogan had worked at the IT departments of Bosch, GE, Telstra, and was a management consultant at Accenture, until 2006.[30][31]

Kogan.com

Kogan started Kogan.com in his parents' Melbourne garage in 2006, aged 23 years.[32] The company rapidly expanded to a broader range of products such as Digital Radios, GPS devices, netbooks, tablets, and video cameras,[33] and in September 2011 began selling complementary products from a range of brands including Apple, Canon, Nikon, Samsung, Motorola and others.[34]

Kogan achieved A$3 million in sales in its third year,[35] followed by A$8 million in year four,[36] A$22 million in year five,[37] A$70 million in year six,[38] and over A$200 million in the seventh year.[39] In 2013 The Wall Street Journal speculated that Kogan was worth over US$400 million.[40] More than two million products were delivered by Kogan.com, with daily sales of more than A$1 million.[41]

Having started with no external funding or capital, as of 2011, Kogan.com has grown to become one of Australia's fastest-growing businesses in any industry.[30][42][43][44]

Open source

Kogan has been a strong believer in open-source solutions for many years, telling Computerworld: "We are huge believers in cloud computing and open-source software. The reasons are simple: open-source software is usually faster, better and has more features."[45] Kogan believes that open-source tablets like Android present a significant challenge to the Apple iPad's dominance of the tablet market, and was the first to launch an open-source tablet in the UK for under £100.[46] In Australia, he launched a laptop running the open-source version of Google's ChromeOS before multinationals like Samsung and Acer could launch their own products.[47]

Criticism

Kogan is known for using social media to take a swipe at his competitors[48] and has been accused of making 'outlandish statements' through his company's blog about giant retailers like JB Hi-Fi.[49] At Kickstart Forum 2008, in Gold Coast Australia, Kogan was called a 'loudmouthed punk', when he said the future of retail was heading online.[50] On International Transgender Day of Visibility in 2018, Kogan was asked to apologise after a transphobic tweet referencing the 2018 Australian ball-tampering scandal and Caitlyn Jenner.[51]

Personal life

Kogan was the first Australian to register as a passenger on Richard Branson's Virgin Galactic sub-orbital spaceflight, having paid a deposit on the US$200,000 ticket.[52][53][54][55]

Kogan and his wife, Anastasia, reside in Melbourne, Victoria, Australia.

Personal wealth

Kogan's net worth was estimated to be A$575 million, listed on the Financial Review 2020 Rich List.[8] Kogan did not reach the threshold for inclusion on the 2021 Rich List.[56]

Year Financial Review
Rich List		 Forbes
Australia's 50 Richest
Rank Net worth (A$) Rank Net worth (US$)
2009[57] $15 million[note a]
2010[58] $29 million Increase[note a]
2011[59] $62 million Increase[note a]
2012[60] $145 million Increase[note a]
2013[61] $315 million Increase[note a]
2014[62][63] 162 Increase $349 million Increase[note a]
2015
2016
2017[64][65]
2018[66]
2019[67] n/a not listed
2020[8] 188 Increase $575 million Increase
2021[56] n/a not listed
Legend
Icon Description
Steady Has not changed from the previous year
Increase Has increased from the previous year
Decrease Has decreased from the previous year

Achievement lists

Kogan and his company Kogan.com have been listed on the following:

  • The Age Top 100 most influential people in 2008[68]
  • BRW 2009 Fast Starters list at rank 37[69]
  • BRW 2010 Fast 100 at rank 15[70]
  • BRW 2010 Fast Starters list at rank 17[71][72]
  • Charter Security Retail Innovator of the Year 2010[73]
  • Anthill Top 30 under 30 entrepreneurs for 2010[74]
  • The Age Top 100 most influential people in 2011[75]
  • BRW 2011 Fast 100 at rank 27[42]
  • SmartCompany 2011 Hot 30 Under 30 in 2011[76]
  • Virgin Australia Top Guns in Tech in 2011[77]
  • BRW 2012 Fast 100 at rank 14, valued at A$75.2M[78]
  • Men's Style Magazine 2012 Men of Influence[79]
  • Ernst & Young Entrepreneur of the Year 2012 Southern Region Winner[80]
  • Deloitte Technology Fast 50 - 4th fastest growing technology company in Australia in 2012[81]
  • BRW Fast 100 2012 - Ranked 14[82]
  • Top 50 Most Influential People in Tech in 2012. He joined Mark Zuckerberg and Mike Cannon-Brookes as the only Gen Ys on the list[83]
  • SmartCompany Hot 30 Under 30 CEOs in 2012[84]
  • The Australian Top 5 Young Chief Executives in 2012[85]
  • T3 29th most influential person in the technology industry in 2012[86]

Notes

  • ^a : Net worth drawn from the BRW Young Rich List in that year.

References

  1. 1 2 Murray, Jody (8 October 2011). "Ruslan Kogan, 2011 Anthill 30under30 Winner". Anthillonline.com. Retrieved 1 September 2012.
  2. 1 2 "Meet The Founder: Ruslan Kogan" (PDF). Nicta. 30 March 2010. Retrieved 6 December 2012.
  3. ↑ "News Views: June's Big Issues" (PDF). The Banking & Finance Report. Retrieved 6 December 2012.
  4. ↑ "Ruslan Kogan". Smartcompany.com.au. 21 April 2010. Retrieved 1 September 2012.
  5. ↑ Bishop, Jen (12 March 2010). "Furniture entrepreneur grows online business". Dynamic Business Australia. Retrieved 1 September 2012.
  6. ↑ "Office Chairs - Buy Outdoor Wicker & Eames Chair Replica". Milan Direct. Australia. 6 August 2012. Retrieved 1 September 2012.
  7. ↑ "Designer Office Chairs - Buy Barcelona Chair & Eames Chair Replica". Milan Direct. United Kingdom. 6 August 2012. Retrieved 1 September 2012.
  8. 1 2 3 Bailey, Michael; Sprague, Julie-anne (30 October 2020). "The full list: Australia's wealthiest 200 revealed". The Australian Financial Review. Nine Publishing. Retrieved 31 October 2020.
  9. ↑ "Kogan storms back onto Rich List after record run". Australian Financial Review. 12 June 2020. Retrieved 12 June 2020.
  10. ↑ "The Australian Government's proposed internet filter". Kogan.com.au. 1 April 2010. Retrieved 1 September 2012.
  11. ↑ "Government Set Top Box Scheme Blows Out". Kogan.com.au. 15 February 2012. Retrieved 15 November 2012.
  12. ↑ "3D TV offerings limited as manufacturers strike 'exclusives' with movie rights holders". The Courier-Mail. 4 May 2010. Retrieved 1 September 2012.
  13. ↑ Singer, Melissa (19 April 2010). "3D television". The Sydney Morning Herald. Retrieved 1 September 2012.
  14. ↑ "Dear Mark Zuckerberg, Here's How You Double Facebook's Share Price". Forbes. 31 October 2012. Retrieved 15 December 2012.
  15. ↑ "The secret power behind why we pick busy restaurants over empty ones". Fast Company. 29 August 2012. Retrieved 15 October 2013.
  16. ↑ "The big ugly affiliate marketing scam". VentureBeat. 12 August 2013. Retrieved 15 October 2013.
  17. ↑ "Fight The Filter: Thoughts From Ruslan Kogan, CEO of Kogan Technologies". Gizmodo. Australia. 13 July 2010. Retrieved 1 September 2012.
  18. ↑ Kogan, Ruslan (9 December 2011). "Want more and better TV? Stay tuned, it's coming". The Age. Retrieved 1 September 2012.
  19. ↑ "Ruslan Kogan: The importance of persistence". BRW. 23 November 2011. Retrieved 1 September 2012.
  20. ↑ Ruslan Kogan (9 April 2012). "Foxconn Bears The Brunt of Ivory Tower Assault on Capitalism". TechCrunch. Retrieved 1 September 2012.
  21. ↑ Kogan, Ruslan (4 March 2012). "Ruslan Kogan". TechCrunch. Retrieved 1 September 2012.
  22. ↑ "Kogan.com's Ruslan Kogan: We Want Tech-Savvy People". High Flyers. 24 July 2015. Retrieved 7 August 2015.
  23. ↑ Knight, Elizabeth (23 September 2011). "Online hulk Kogan gets on big retailers' nerves". The Sydney Morning Herald. Retrieved 1 September 2012.
  24. ↑ "Why money doesn't matter to multimillionaire Ruslan Kogan". 6 April 2018.
  25. 1 2 Munro, Peter (8 April 2012). "Only double or nothing will do". The Age. Retrieved 1 September 2012.
  26. ↑ "Friday Five: Ruslan Kogan". Delimiter. 28 August 2012. Retrieved 1 September 2012.
  27. ↑ "Ruslan Kogan Keynote at Entrepenuer [sic] Unconvention - The Kogan startup story". YouTube. 16 April 2011. Retrieved 1 September 2012.
  28. ↑ Brett, Lorna (30 September 2011). "Ruslan Kogan: young and hungry for success". Dynamic Business Australia. Retrieved 1 September 2012.
  29. ↑ "Classnotes, 2000s, Monash Magazine 2008". Monash University. 28 May 2008. Retrieved 1 September 2012.
  30. 1 2 "Interview: Ruslan Kogan on social media, entrepreneurship and how startups can succeed". My Business. 1 August 2011. Retrieved 1 September 2012.
  31. ↑ "Entrepreneur cuts TV middle men - BizTech - Technology". The Sydney Morning Herald. 26 March 2007. Retrieved 1 September 2012.
  32. ↑ Bishop, Jen (May 2010). "Kogan's Online Empire" (PDF). Dynamic Business Magazine. Retrieved 6 December 2012.
  33. ↑ "LED TVs, LCD TV Deals from the LED TV Specialists. Best value LED TV discounts in Australia from". Kogan. Archived from the original on 5 November 2011. Retrieved 1 September 2012.
  34. ↑ Connelly, Claire (14 September 2011). "Kogan begins selling brand name products, claims to have cheapest iPads in Australia". Herald Sun. Retrieved 6 December 2012.
  35. ↑ "30 hot entrepreneurs aged 30 and under". Smart Company. 30 November 1999. Archived from the original on 12 December 2013. Retrieved 12 December 2013.
  36. ↑ "Ruslan Kogan Young rich and growing two businesses Fast". Dynamic Business. 17 July 2010. Retrieved 12 December 2013.
  37. ↑ "The $62 million man who proved his mum wrong". The Sydney Morning Herald. 19 March 2012. Retrieved 12 December 2013.
  38. ↑ "Ruslan Kogan Will Be Going To Maccas for a 4am 'Michelin Star' Meal This Saturday". Business Insider. 13 June 2013. Retrieved 12 December 2013.
  39. ↑ "Top 500 companies". BRW. 12 August 2013. Retrieved 12 December 2013.
  40. ↑ "Kogan, Dick Smith Explore Options". The Wall Street Journal. 11 September 2013. Retrieved 15 October 2013.
  41. ↑ "Kogan shake up for grabs to steer ambitious growth". The Australian Financial Review. 11 September 2013. Retrieved 15 October 2013.
  42. 1 2 "Ruslan Kogan" (PDF). BRW. 27 October 2011. Retrieved 1 November 2011.
  43. ↑ "Ruslan Kogan" (PDF). BRW. 28 October 2010. Retrieved 1 November 2011.
  44. ↑ "Fast 100" (PDF). BRW. 27 October 2011. Retrieved 6 December 2012.
  45. ↑ Gedda, Rodney (13 August 2009), "Kogan drops 10-inch Linux netbook price to $399", Computer World, retrieved 7 December 2012
  46. ↑ Ruslan Kogan Talking Tech & Tablets on Bloomberg, YouTube, 1 June 2011, archived from the original on 15 December 2021, retrieved 7 December 2012
  47. ↑ LeMay, Renai (3 June 2011), "Kogan launches early Chromebook", Delimiter, retrieved 7 December 2012
  48. ↑ Lindhe, Jane (27 September 2012), "Young clicks v old bricks", BRW, retrieved 15 November 2013
  49. ↑ LeMay, Renai (9 March 2011), "How seriously should we take Ruslan Kogan?", Delimiter, retrieved 15 November 2013
  50. ↑ LeMay, Renai (1 March 2011), "Aussie retailers are Apple's bitch, claims Kogan", Delimiter, retrieved 15 November 2013
  51. ↑ Wahlquist, Calla (1 April 2018). "Ruslan Kogan asked to apologise after tweeting transphobic joke". the Guardian. Retrieved 20 May 2018.
  52. ↑ Bhatt, Neerav (10 June 2010). "Future of the manned space flight". The Drum Opinion; ABC News. Australia. Retrieved 1 September 2012.
  53. ↑ KoganVideo. "Virgin Galactic - Interview with Ruslan Kogan on Channel 7 News (9/12/09)". YouTube. Archived from the original on 15 December 2021. Retrieved 1 September 2012.
  54. ↑ KoganVideo. "Virgin Galactic - Interview with Ruslan Kogan on Channel 9 News (9/12/09)". YouTube. Archived from the original on 15 December 2021. Retrieved 1 September 2012.
  55. ↑ "Virgin Galactic - Interview with Ruslan Kogan on Today Tonight (9/12/09)". YouTube. Archived from the original on 15 December 2021. Retrieved 1 September 2012.
  56. 1 2 Bailey, Michael; Sprague, Julie-anne (27 May 2021). "The 200 richest people in Australia revealed". Australian Financial Review. Retrieved 28 May 2021.
  57. ↑ "Young Rich List" (PDF), BRW, 2009, retrieved 7 December 2012
  58. ↑ "Tech companies populate BRW Young Rich - Software - Technology - News". CRN Australia. 30 September 2010. Retrieved 1 September 2012.
  59. ↑ "2011 BRW Young Rich List" (PDF). BRW. 2011. Retrieved 1 November 2011.
  60. ↑ Lindhe, Jane (27 September 2012), "Young Clicks v Old Bricks", BRW Magazine, retrieved 8 December 2012
  61. ↑ "Young Rich List", BRW, 20 September 2013, retrieved 21 September 2013
  62. ↑ "2014 BRW Rich 200 list". BRW. Sydney. 26 June 2014. Retrieved 31 August 2014.
  63. ↑ "Young Rich List", BRW, 11 November 2014, retrieved 12 November 2014
  64. ↑ Stensholt, John, ed. (25 May 2017). "Financial Review Rich List 2017". The Australian Financial Review. Retrieved 8 June 2017.
  65. ↑ Mayne, Stephen (26 May 2017). "Mayne's take: The top 25 Australian billionaires, as claimed by Fairfax". Crikey. Private Media. Retrieved 10 October 2019.
  66. ↑ Stensholt, John, ed. (25 May 2018). "2018 AFR Rich List: Who are Australia's richest people?". The Australian Financial Review. Retrieved 26 May 2018.
  67. ↑ Bailey, Michael (30 May 2019). "Australia's 200 richest people revealed". The Australian Financial Review. Nine Publishing. Retrieved 31 May 2019.
  68. ↑ "Top 100 Most Influential People" (PDF), The Age, 2008, retrieved 7 December 2012
  69. ↑ "Fast Starters" (PDF), BRW, 25 June 2009, retrieved 7 December 2012
  70. ↑ "Fast 100" (PDF), BRW, 2010, retrieved 7 December 2012
  71. ↑ Olsen, David (29 April 2010). "Ruslan Kogan lands two companies in BRW's 2010 Fast Starters". Dynamic Business Australia. Retrieved 1 September 2012.
  72. ↑ Lindhe, Jane (29 April 2010), "Open All Hours" (PDF), BRW, retrieved 7 December 2012
  73. ↑ "Charter Retail Innovation Award" (PDF), Charter Security, 1 August 2010, archived from the original (PDF) on 21 February 2011, retrieved 1 August 2010
  74. ↑ Magazine, Anthill (27 October 2010). "Ruslan Kogan, 2010 Anthill 30under30 Winner". Anthillonline.com. Retrieved 12 November 2012.
  75. ↑ "Top 100 Most Influential People" (PDF), The Age, retrieved 7 December 2012
  76. ↑ "2011's Hot 30 Under 30". Smartcompany.com.au. 19 April 2011. Retrieved 1 September 2012.
  77. ↑ "Top Guns in Tech" (PDF), Virgin Australia, July 2011, retrieved 7 December 2012
  78. ↑ "Fast 100" (PDF), BRW, retrieved 7 December 2012
  79. ↑ "Men Of Influence 2012" (PDF), Men' Style Magazine, retrieved 7 December 2012
  80. ↑ "Ruslan Kogan (SR) | Entrepreneur of the Year". Ernst & Young Entrepreneur of the Year. Retrieved 12 November 2012.
  81. ↑ Shepherd, Grant, "Deloitte's top tech companies of 2012", Tech Trader, retrieved 8 December 2012
  82. ↑ "BRW Fast 100", BRW Magazine, 25 October 2012, retrieved 1 November 2013
  83. ↑ "Top 50/2012: The Most Influential In Technology", The Australian, 28 February 2012, retrieved 7 December 2012
  84. ↑ "2012's Hot 30 Under 30". Smartcompany.com.au. 17 April 2012. Retrieved 1 September 2012.
  85. ↑ Chapman, Mardi (March 2012), "Young CEOs" (PDF), The Australian, retrieved 7 December 2012
  86. ↑ "Tech 100" (PDF), T3, retrieved 7 December 2012
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