SGAG Media Pte. Ltd.
Type of businessPrivate
Type of site
Entertainment
Available inEnglish, Singlish
Founded14 November 2011 (2011-11-14)
Headquarters
Singapore[1]
Area servedSingapore, Malaysia & Philippines
Founder(s)Karl Mak
Adrian Ang
Key peopleKarl Mak[2]
Adrian Ang[3]
SubsidiariesMGAG Media Sdn Bhd, PGAG Media, Inc.
URLsgag.sg
AdvertisingOriginal video content
Branded social content
RegistrationOptional
Current statusActive

SGAG is a Singaporean social media website and news media company based in Singapore. The company was founded by Karl Mak and Adrian Ang on 14 November 2011, as a Singaporean spin-off of the popular social media website, 9GAG.[2] Since the website's incorporation on April 10, 2013, it has 1.1 million likes on Facebook, 587k followers on Twitter and 701k followers on Instagram as of February 2022.[4][5][6]

SGAG's mission is to make every Singaporean's day a better one by creating quality content that engages and entertains.[7]

History

The company was co-founded as a Facebook page in 2011 by Singapore Management University students Karl Mak and Adrian Ang during one of their university classes, with the idea of having a Singapore version of 9GAG, with a focus on issues in Singapore and local Internet memes.[8] The company first started going viral after its founders posted a meme after McDonald's Singapore ran out of curry sauce at its outlets,[9][10] and has since then become popular among the youth for its funny video portrayals by Annette Lee as "Sue Ann" and "Suezanna Chole Tan".[11]

Website, mobile app platform, MGAG and PGAG

In December 2014, SGAG first launched its website where users can sign up for an account and publish their own content on the website. The website also has a leaderboard that rewards active participants with a certain number of points per action, with top users standing a chance to win prizes. In addition to launching a new website, the company also released the mobile app version of their website on both Android and iOS.[12]

On August 5, 2015, SGAG launched MGAG, the Malaysian branch of the company. MGAG also started off as a Facebook page before launching their own website.[13]

On January 21, 2018, PGAG, the Filipino branch of the company, was launched by SGAG.[14]

On November 27, 2019, SGAG launched "Off-Track", a strategy card game.[15]

References

  1. ↑ "SGAG MEDIA PTE. LTD. (201309539K) - Singapore Business Directory". Retrieved March 19, 2017.
  2. 1 2 "We're Karl Mak & Xiao Ming, co-founders of SGAG. Ask us anything!". Tech in Singapore. Retrieved March 19, 2017.
  3. ↑ "Vulcan Post Launches First Singapore Digital Publishers Summit". Vulcan Post. 2015-09-29. Retrieved March 19, 2017.
  4. ↑ "SGAG". Facebook. Retrieved June 2, 2018.
  5. ↑ "SGAG SG". Retrieved June 2, 2018.
  6. ↑ "SGAG SG". Instagram. Retrieved June 2, 2018.
  7. ↑ "SGAG Linkedin".
  8. ↑ "SGAG Singapore Revealed: How It Started & Tips To Virality". Vulcan Post. June 14, 2015. Retrieved March 19, 2017.
  9. ↑ "McDonald's runs out of curry sauce - again". AsiaOne. February 12, 2012. Archived from the original on March 20, 2017. Retrieved March 17, 2017.
  10. ↑ "SGAG Timeline - Facebook". Facebook. February 5, 2017. Retrieved March 19, 2017.
  11. ↑ "SGAG funny girl Annette Lee also sings". 2017-10-29.
  12. ↑ "SGAG Launches New Website To Singaporeans' Delight, App To Follow Shortly". Yahoo Singapore. December 3, 2014. Retrieved March 17, 2017.
  13. ↑ "Malaysia Gets Their Very Own Gag Page, And It's About Darn Time". Vulcan Post. 2015-08-10. Retrieved March 25, 2017.
  14. ↑ "SGAG". Facebook.
  15. ↑ "Off Track Website".
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