Glitch Productions Pty. Ltd.
Glitch Productions
FormerlyGlitchy Boy (2017–2018)
TypePrivate
IndustryAnimation
Founded24 May 2017 (Glitchy Boy)
Founders
  • Kevin Lerdwichagul
  • Luke Lerdwichagul
Headquarters
Sydney, New South Wales
,
Australia
Area served
Worldwide
Key people
ProductsComputer animations
Web series
YouTube information
Channel
Years active2020–present
Subscribers6.81 million[1]
Total views571 million[1]
Associated acts
100,000 subscribers2020
1,000,000 subscribers2022
Last updated: 8 December 2023
Websiteglitchprod.com

Glitch Productions Pty. Ltd., also known as Glitch (often stylized in all caps) and formerly Glitchy Boy or Glitchy Boy Productions, is an Australian computer animation studio headquartered in Sydney, New South Wales. They started off as Glitchy Boy in 2017, and were created to represent the web series SMG4, which had been going since 2011. They have since expanded to significantly higher budget products such as Meta Runner, Murder Drones and The Amazing Digital Circus, which continued to be posted on YouTube, under the YouTube channel GLITCH. Glitch's most recent series, The Amazing Digital Circus, became an online phenomenon and has amassed 200 million views as of December 2023. The company was featured in the Forbes 30 Under 30 list for Media, Marketing, and Advertising in 2023.[2] Glitch currently has 2 main Youtube channels. "GLITCH" is their main channel were most of their animated shows are uploaded. "SMG4" is their older channel dedicated to uploading SMG4 and its spinoffs.

History

On 7 May 2011, co-founder Luke Lerdwichagul created his first web series, SMG4, at the age of 11. The content featured often focuses on animated bloopers surrounding Super Mario and other characters across video games and the internet, recently introducing original IP characters (including Tari, Melony, etc.) Around 2016, Luke's older brother, Kevin Lerdwichagul, who had observed the channel and its wide audience, saw the potential to form a business around the channel, later joining on the series as a full-time writer and producer, while Luke took on a directing role as well as voicing the titular character.[3] As of December 2023, the channel has 7.6 million subscribers.

Company logo from September 2018 to November 2023.

On 24 May 2017, Luke released a fan mail video to the SMG4 channel, where he briefly mentioned that a company, dubbed Glitchy Boy, was founded to represent his channels SMG4, Hobo Bros., and TheAwesomeMario.[4] On 5 September 2018, a formal direct was released on the same channel, where Luke and Kevin fully explained the concept of Glitchy Boy, now rebranded as Glitch Productions. In the same direct they also unveiled Hitbox, a live-action series starring Kevin and Luke acting as various Nintendo characters.[5]

On 5 December 2018, Glitch released the trailer for Meta Runner after multiple teasers, a computer-animated e-sports sci-fi series which would air on the SMG4 channel on 16 July 2019.[6][7] The series, funded by Screen Australia, became the top-performing online investment from the company, racking up 10 million viewers across its first season.[8] The first season was also financed with support from Crunchyroll and AMD,[9] and financed in association with Epic Games.[9][10] On 20 April 2020, Screen Australia announced that they would be funding a second season of Meta Runner.[11]

On 27 August 2020, Glitch Productions moved their operations to their own official YouTube channel,[12] though SMG4 and Hobo Bros. would continue airing on their own channels, the SMG4 channel would later remove all Glitch branding. The first major release on this new channel was the pilot for a Meta Runner spin-off titled Ultra Jump Mania!, which premiered on 4 September 2020.[13] The pilot however, was not picked up for a full season. Shortly after, the second season of Meta Runner premiered on 16 October 2020, also funded by Screen Australia.[14]

On 12 March 2021, Glitch Productions unveiled Sunset Paradise, an SMG4 spin-off centered on the breakout character Meggy Spletzer, which released its pilot on 26 March 2021.[15] On 12 May 2021, the series received online production funding from Screen Australia.[16]

On 9 October 2021, it was announced that Glitch would be releasing a pilot titled Murder Drones, created, written, and directed by Liam Vickers, on 29 October.[17][18] The series would later win a Webby Award for Best Animated Video.[19]

In 1 September 2023, Glitch announced that they would be hosting GlitchX, an indie animation expo, on 9 November 2023.[20] Ahead of the convention, Glitch Productions released the pilot for The Amazing Digital Circus, a series created in collaboration with Gooseworx, on 13 October 2023.[21][22] It became an online phenomenon upon release, bringing in over 100 million views within less than a month.

During GlitchX, on 8 November 2023, Glitch unveiled a new logo for the first time in 5 years, simplifying it and removing the Game Boy inspired skull for the first time since its inception, replacing it with a more generic skull. A new animated series was also teased to be in development, under the title The Gaslight District, created by Nick Szopko (who previously worked as a 3D artist for Helluva Boss).

Programming

Current

Title Creator(s)Premiere dateCurrent seasonSource(s)
SMG4 Luke LerdwichagulMay 7, 201113[3]
Murder Drones Liam VickersOctober 29, 20211[18]

Upcoming

Title Creator(s)Premiere dateSource(s)
The Amazing Digital Circus GooseworxOctober 13, 2023

[23]

The Gaslight District Nick SzopkoTBA[24]

Former

Title Creator(s) Premiere date Finale date Note(s)
Meta Runner Kevin Lerdwichagul
Luke Lerdwichagul		 July 25, 2019 September 9, 2022
Sunset Paradise Kevin Lerdwichagul
Luke Lerdwichagul		 March 26, 2021 July 30, 2021 Spin-off of SMG4
TheAwesomeMario Luke Lerdwichagul July 13, 2013 December 31, 2017 Extras YouTube channel with bonus content
Hobo Bros. Kevin Lerdwichagul
Luke Lerdwichagul		 December 3, 2016 December 31, 2020 Variety YouTube channel involving Let's Plays and Reactions
HitboxKevin LerdwichagulSeptember 21, 2018December 20, 2019

References

  1. 1 2 "About GLITCH". YouTube.
  2. ↑ "Forbes 30 Under 30 2023: Media, Marketing, and Advertising". Forbes.
  3. 1 2 Alex Walker (July 26, 2019). "Inside The Mario House That SMG4 Built". Kotaku.
  4. ↑ "Big Things Are Happening (AND TONS OF AWESOME FAN ART!) - SMG4 Mail Time #10". YouTube. 24 May 2017.
  5. ↑ "SMG4 Direct (HUGE CHANNEL UPDATE)". YouTube. 5 September 2018.
  6. ↑ "META RUNNER Official Trailer". YouTube.
  7. ↑ "Youtubers Kevin, Luke Lerdwichagul release Meta Runner online animated series". Daily Telegraph. July 16, 2019.
  8. ↑ Hennessy, James (February 21, 2020). "The world of film and TV is changing rapidly. Screen Australia CEO Graeme Mason explains how the funding body keeps up". Business Insider Australia. Archived from the original on February 21, 2020.
  9. 1 2 Wright, Steve (2019-06-25). "Meta Runner is an anime funded by Screen Australia, Epic, AMD". Stevivor. Retrieved 2020-09-27.
  10. ↑ "Epic Games awards $500,000 in final Unreal Dev Grants". VentureBeat. 2019-03-18. Retrieved 2020-09-27.
  11. ↑ Leah Williams (20 April 2020). "Screen Australia Funds Second Series For Aussie Esports Drama Meta Runner". Kotaku.
  12. ↑ "WELCOME TO GLITCH!". YouTube. 27 August 2020.
  13. ↑ "Ultra Jump Mania!". YouTube. 4 September 2021.
  14. ↑ "META RUNNER: BEHIND THE SCENES". Screen Australia. 20 November 2020.
  15. ↑ "Sunset Paradise (Official Trailer)". YouTube. 12 March 2021.
  16. ↑ Sean Slatter (12 May 2021). "Screen Australia announces $1.3 million in online production funding across five projects". IF Magazine.
  17. ↑ "This Aussie Animation Studio Has Made a New Horror Comedy About Murder Drones". Gizmodo. October 26, 2021.
  18. 1 2 John Schwarz (9 October 2021). "Glitch Productions Reveals Murder Drones Complete With New Teaser". BubbleBlabber.
  19. ↑ "2023 Webby Awards Video Winners". The Webby Awards. Retrieved 2023-09-08.
  20. ↑ Jamie Lang (November 7, 2023). "Glitch Expo Will Live Stream Conversations With Indie Animation's Hottest Creators This Thursday". Cartoon Brew.
  21. ↑ "GLITCH PRODUCTIONS DATES MURDER DRONES EPISODE THREE ; ANNOUNCES NEW SERIES". BubbleBlabber. January 27, 2023.
  22. ↑ Valens, Ana (2023-10-25). "Where and How To Watch 'The Amazing Digital Circus'". The Mary Sue. Retrieved 2023-10-27.
  23. ↑ Valens, Ana (25 October 2023). "Where and How To Watch 'The Amazing Digital Circus'". The Mary Sue. Retrieved 12 November 2023.
  24. ↑ "GLITCHX 2023". YouTube.
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