Sale in Husula, Hamina.
Sale in Kirveskoski, Pornainen.

Sale (Finnish: [ˈsɑle]) is a grocery shop chain in Finland, owned by the S Group. The chain was founded in 1989, when the S Group had begun to consolidate its stores under national chains.[1] Initially, the chain was called S-ale.[2] Before that, Sales replaced the former small S-stores that were not part of any chain.[3] As of 2019, the chain includes 308 stores in Finland.[4]

Sale's stores are typically located in the countryside, small towns and suburbs, however it is not uncommon to see them in larger cities, like Jyväskylä and Kuopio.[4] The stores have a range of 1,700-3,000 products, mainly focused on food and hygiene products. In Greater Helsinki, the S Group uses the brand Alepa for similar stores.

References

  1. ↑ "Sale-myymäläketju 20-vuotias. SSO:ssa Suomen ensimmäinen Sale" (in Finnish). Suur-Seudun Osuuskauppa. Retrieved February 8, 2020.
  2. ↑ Internet Archive (2001). "Alejen aika" (in Finnish). Kotimaisten kielten keskus. Archived from the original on September 27, 2007. Retrieved February 8, 2020.
  3. ↑ Rossi, Leena (2001). Sata vuotta yhteistä matkaa. TOK 1901–2001. TOK-yhtymä. p. 287.
  4. 1 2 "Myymälät kaupungeittain" (in Finnish). Sale. Retrieved February 8, 2020.

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