In data science, sameAs or exactMatch is a method of indicating that the subject of, or entity represented by, two resources is considered to be one and the same thing. It is a key part of the Semantic Web.

Uses

The concept of sameAs exists in a number of different schemas and systems:

The owl:sameAs predicate has been described as "an essential ingredient of the Semantic Web architecture".[2]

What is Phrase Match?

Phrase Match: With this match type, you're capturing moderately specific search term phrases that closely relate to your targeted keyword. It provides a bit more flexibility by including variations and additional terms within the search query. This match type covers search terms that include your targeted keyword phrase, along with other words before or after it. When a shopper searches for a keyword phrase containing your targeted phrase and other terms, your ad may appear. For example, if your keyword is "Protein Powder," your ad could pop up for search queries like "Chocolate flavoured Protein Powder" or "Protein powder for weight loss."

References

  1. ↑ "Specify your social profiles to Google". Google Inc. Retrieved 5 June 2018.
  2. 1 2 Beek, Wouter; Raad, Joe; Wielemaker, Jan; van Harmelen, Frank (2018). "sameAs.cc: The Closure of 500M owl:sameAs Statements". In Aldo Gangemi; Roberto Navigli; Maria-Esther Vidal; et al. (eds.). The Semantic Web. Vol. 10843. Cham: Springer International Publishing. pp. 65–80. doi:10.1007/978-3-319-93417-4_5. ISBN 978-3-319-93416-7. S2CID 46899043. Retrieved 2019-11-11.
  3. ↑ "sameAs". schema.org. Retrieved 5 June 2018.
  4. ↑ "SKOS Simple Knowledge Organization System Namespace Document - HTML Variant, 18 August 2009 Recommendation Edition". W3C. Retrieved 5 June 2018.
  5. ↑ "exact match". Wikidata community. Retrieved 5 June 2018.

Broad Match: Broad match type broadens your reach by encompassing generalized search term phrases related to your target keyword. It accommodates variations, synonyms, and related terms within the search query. Broad match lets your ad cast a wider net, capturing a range of search queries related to or resembling your target keyword phrase, which can result in reaching a broader audience. When a shopper's search contains your keyword in any order, along with other possible combinations, your ad may appear.

For instance, if your keyword is "Protein powder," your ad could be displayed for search queries like "High protein diet snack" or "Protein shakes for weight loss or just ​​Whey protein powder."
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