Sandra Hagelstam (born 1987 in Sipoo[1]) is a Finnish Swedish language-speaking blogger, influencer, fashion designer,[2][3] and entrepreneur living in London and Helsinki. Her family are owners of Fazer Group.[4]

In the early 2010s, during her studies at London College of Fashion, Hagelstam rose to some prominence as a popular fashion blogger in the UK.[5][6][7][8] Her website goes under the name 5 inch and up, referring to her height and high-heeled shoes. At the peak of its popularity, the blog had half a million monthly readers.[9]

Hagelstam's work in fashion design includes commissions from brands such as Nelly.com and River Island.[1]

In early 2020, Hagelstam shut down her blog, subsequently relaunching her site as an online store specializing in designer shoes.[10][11] She asserts that high-heeled shoes are a niche currently underserved by media and online communities, in contrast to e.g. the online culture surrounding sneakers marketed to men.[9]

In addition to her work in the fashion industry, Hagelstam has appeared in Verta, hikeä ja T-Paito (2020, Finnish for 'Blood, sweat and T-shirts')[12] a Finnish documentary series produced by Yle, which discusses ethical issues prevalent in the clothing industry. In 2019, Hagelstam made her acting debut in the British film After Louise.[13][14]

References

  1. 1 2 "Sandra teki läpimurron muotimaailmassa - blogilla julkkisihailijoita". www.iltalehti.fi (in Finnish). Retrieved 2021-04-10.
  2. ↑ "Att tänka på hållbarhet kan göra vårt förhållande till stil mer lustfyllt – influencern Sandra Hagelstam deltog i realityserie om snabbmodets ursprung och ändrade sitt sätt att tala om kläder". svenska.yle.fi (in Swedish). Retrieved 2021-04-10.
  3. ↑ "Neljä somevaikuttajaa paiski töitä, nukkui ja söi kuin halpavaatteiden ompelija Myanmarissa: "Tiedostin koko ajan, että olen ostoksillani tätä rahoittamassa"". Yle Uutiset (in Finnish). Retrieved 2021-04-10.
  4. ↑ "Suomalainen huippubloggaaja Sandra Hagelstam luo Lontoossa näyttelijänuraa: "Some on valttikortti neuvotteluissa"". Gloria (in Finnish). 2019-01-22. Retrieved 2021-04-10.
  5. ↑ Lewis, Casey. "Sandra Hagelstam of 5 Inch and Up". Teen Vogue. Retrieved 2021-04-10.
  6. ↑ Galante, Meredith. "Meet The Gorgeous Finnish Fashion Blogger Who Landed A Deal With Diesel". Business Insider. Retrieved 2021-04-10.
  7. ↑ "The Twitter 100: No 13 to 56". The Independent. 2012-03-01. Retrieved 2021-04-10.
  8. ↑ "Have high heels toppled out of fashion?". BBC News. 2016-09-30. Retrieved 2021-04-10.
  9. 1 2 "Muoti | Suomen menestynein muotibloggaaja matkusti Myanmariin ja järkyttyi nähtyään vaateteollisuuden kääntöpuolen – "Lähdin aika naiivina reissuun"". Helsingin Sanomat (in Finnish). 2020-06-27. Retrieved 2021-04-10.
  10. ↑ Hagelstam, Sandra (2020-01-29). "5 shoe styles you want to be wearing in 2020". www.standard.co.uk. Retrieved 2021-04-10.
  11. ↑ "About". 5 Inch and up. Retrieved 2021-04-10.
  12. ↑ Verta, hikeä ja T-paitoja (in Finnish), retrieved 2021-04-10
  13. ↑ "British Council Film: After Louise". film-directory.britishcouncil.org. Retrieved 2021-04-10.
  14. ↑ "Sandra Hagelstam". IMDb. Retrieved 2021-04-10.
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